Award Categories

Digital Campaign Awards

1. Best App Design (*New)

This category recognises excellence in the creative design of an app which gives users a truly seamless and intuitive experience to satisfy customers’ growing expectations. 

Judges will be looking for a simple, logical and user-friendly interface that has been driven by innovation and creativity. Entries should demonstrate how the app was designed to enhance the user experience and improve business performance by providing an enjoyable, engaging and personalised experience for customers.

2. Best COVID-19 Digital Response
This category recognises the most effective and innovative campaign/initiatives in coping with – and in response to – COVID-19. Entries should demonstrate how quickly their brand reacted to the crisis and the impact of their actions.

Judges will be looking at the overall digital strategy used in the campaign, the effectiveness of communication with customers, the brand’s ability to promote while maintaining core brand values, and other positive business results.

3. Best Cross-Platform Campaign

This category recognises the most creative and impactful campaign/initiatives that create a unique multi-platform experience to their customers, optimising engagement via different touchpoints within the cross-platform journey.

Judges will be looking at how the cross-platform strategy was executed and its ability to generate new leads, improve conversion, enhance brand awareness and loyalty, and deliver a core marketing objective.

4. Best Cross-Regional Campaign

This category recognises the most creative and effective campaign/initiatives that promoted a local brand or product to a non-local consumer base across multiple regions, and encourage cross-regional consumption.

Judges will be looking at the creativity and innovation driving the campaign and its effectiveness in attracting and engaging their consumers overseas.

5. Best Data Activation
This category recognises the best campaign/initiatives that used data and analytics to understand their customers and behaviours, converting unique real-time customer insights into action.

Judges will be looking at the campaign/initiative’s ability to collect and analyse data to act on customers’ needs and interests in real time. Entries should demonstrate the effectiveness of the data activation approach in driving core business outcomes.

6. Best Digital Branded Content
This category recognises the best innovative use of a brand’s own content to effectively engage audiences. Content has to be commissioned by a brand or an organisation to communicate its marketing messages to its targeted audience.

Judges will be looking at the originality of the content and the effectiveness of driving customer engagement and attaining positive business results.

7. Best Digital CRM Campaign
This category recognises the best CRM campaign that created and maintained a relationship with the target audience and generated repeat business from customers.

Judges will be looking at how the campaign was developed and how they went the extra mile in terms of customer acquisition, retention and engagement while achieving business marketing objectives.

8. Best Digital CSR Campaign (*New)

This category recognises the best digital corporate social responsibility campaign that held by an organisation to address social, economic or environmental issues.

Judges will be looking at how the campaign was created and carried out, and how it raised awareness and encouraged social change in order to bring positive effects and benefits for the society and the involved parties.

9. Best Digital Launch/Rebranding Campaign (*New)

This category recognises the best use of digital marketing for the first launch of a new product/service or the relaunch of an existing product/service.

Judges will be looking for the role and overall contribution of mobile that drove the brand’s core business objective. This category is open to any one-off or ongoing campaign or initiative.

10. Best Digital Mass Audience Campaign (*New)

This category recognises the most effective digital campaign that was aimed to drive engagement and achieve a specific marketing outcome for the mass public.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spreading the brand’s message, and how it left a lingering impact on the mass audience.

11. Best Digital OOH Campaign
This category recognises the most creative and innovative digital out-of-home campaign that utilised the OOH medium, including but not limited to billboards, transit media, outdoor sites or any other digital medium formats.

Judges will be looking at the innovative idea behind the campaign in attracting and capturing customers’ attention as well as spreading the brand’s messages to their target audiences. Entries should demonstrate how the campaign increases reach and interacts with customers to achieve the marketing objectives.

12. Best Digital Performance Campaign
This category recognises the most innovative and creative campaign that maximised performance and fulfilled business objectives through digital initiatives.

Judges will be looking at the strategy and the effectiveness in driving core business objectives and desired performance. Entries should showcase how the campaign engaged the targeted audience and generated a high ROI.

13. Best Digital Targeted Audience Campaign (*New)

This category recognise the most effective digital campaigns for engaging and nurturing a specific target audience (specified by  age, gender, demographic, or etc.) to achieve a specific marketing result.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spreading the brand’s message, and how it left a lingering impact on the targeted audience.

14. Best e-Commerce Campaign (*New)
This category recognises the best e-Commerce campaign that successfully engaged the target audience and had an outstanding performance in the online selling of products, services or information to end users.

Judges will be looking at how the campaign reaching out and engaging with the customers capturing shoppers’ attention, and encouraging consumption effectively. Entrants should present quantifiable results demonstrating how the campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

15. Best Effective Search Campaign (*New)
This category recognises the most effective search engine marketing campaign that successfully enhanced the visibility of a brand through search engines.

Judges will be looking at how well the search campaign was planned and executed as well as its effectiveness at gaining traffic and visibility.

16. Best Engaging Campaign

This category recognises the most innovative and creative campaign that was designed to engage customers to emotionally connect with the brand, generate an immediate response and enhance audience reach through multiple touch-points.

Judges will be looking at how the campaign was developed and how effective the campaign is in encouraging the target audience to actively interact with the brand, strengthen the relationship with customers, or increase customer retention, while generating positive business outcomes.

17. Best Metaverse Campaign (*New)

This category recognises the best creative and innovative campaign that embraces metaverse marketing strategies to attract, engage and interact with the customers, creating immersive experiences within the virtual space.

Judges will be looking at the idea behind the campaign and how the campaign was executed to grab the customer’s attention and improve the interaction between the customers and brands. Entries should demonstrate how the metaverse campaign created a unique connection with the customers and effectively built the brand’s image and spreaded the brand’s core message(s) to the target audience.

18. Best Mobile Campaign (*New)
This category recognises the best mobile campaigns that generated an immediate response from the target consumer and enhanced audience reach. A desired response could be purchasing a product, redeeming a coupon, checking-in or voting.

Judges will be looking at how engaging the mobile campaign was and the effectiveness of the campaign in reaching their target customers and business goals.

19. Best Phygital Experience (*New)

This category recognises the best campaign that offer a highly-personalised seamless experience to the audience, by bringing the physical customer experience into the digital world, or vice versa.

Judges will be looking at the creatively behind the campaign and how the innovative & effective approach giving the customers a truly unique and highly personalised experience to the audience. Entries should illustrate how it increases the customer engagement, improves the customer experience, and resulted in a better marketing outcome.

20. Best Video/Live Streaming Campaign
This category recognises the most creative and innovative use of video in a campaign to enhance audience engagement and achieve a specific marketing outcome. It could be a single video, a series or a live stream.

Judges will be looking at the innovation behind the campaign, how it successfully engaged the target audience and increased brand awareness while driving business growth. Entries should include the number of viewers, the engagement rate of the audience and how it drove better business results.

21. Best Viral Campaign
This category recognises the best viral campaign that leveraged social media channels to engage customers in spreading word-of-month messages and creating viral buzz.

Judges will be looking at the effectiveness and creativity of the strategy as well as how the campaign strengthened the connection between customers and brand. Entries should demonstrate creative content the public generated, the amount of engagement the brand received, the increase in reach and other positive marketing results.

22. Best Virtual Events for Marketing

This category recognises the best virtual event that creatively communicated and engaged with its audience, providing a unique experience in an online setting. This can include conferences, festivals, webinars or other types of non-physical gathering.

Judges will be looking at the out-of-the-box idea behind the event, and the effectiveness of achieving the brand’s marketing goals. Entrants should showcase the purpose, reach and measurable results of the event.

Digital Strategy and Solution Awards

23. Best Acquisition & Retention Strategies (*New)

This category recognises the best acquisition & retention strategy that helps to maintain, grow and gain new customers, or widen the customer base over the submission period.  

Judges will be looking at how the strategy leveraged data and used a proactive, innovative and ground-breaking approach to acquire new customers, retain existing audiences and reduce the number of customer defections, resulting in a growth of client base or positive business outcomes.

24. Best AI Solution (*New)

This category recognises the best effective use of AI that has utilised new machine learning technologies to improve the customer journey, and customer engagement via delivering a real-time/personalised communication.

Judges will be looking at how the AI technology was developed, implemented and how it generated better marketing results and performance for a brand.

25. Best Conversion Optimisation Strategies
This category recognises the most effective conversion strategy that engaged customers with unique experiences, driving them to take action and converting them into actual sales.

Judges will be looking at how the strategy was used to understand customer behaviour, improve the user experience, and convert successful sales.

26. Best Creative Use of AR/VR (*New)
This category recognises the best out-of-the-box strategy which leveraged augmented/virtual reality technologies to offer an immersive brand experience, build brand awareness and engage customers in an entertaining way.

Judges will be looking at how the AR/VR technology was used as a key marketing strategy to create a unique and interactive experience for customers, resulting in the increase of customer engagement/sales while reaching a brand’s marketing objective.

27. Best Customer Journey
This category recognises the most effective and innovative campaign/initiative that offer a seamless customer-centric experience throughout the customer journey and deepen their engagement.

Judges will be looking at how the journey makes the customers interact with the brand in an intuitive manner, along with calls for action with multiple touch-points or channels. Entries should demonstrate how they guide customers throughout the journey to aid decision-making and generate a positive business result.

28. Best Digital Advertising Strategies
This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors. Entries should demonstrate how digital advertising opportunities were used, including social networking, gaming and any digital content.

Judges will be looking for outstanding strategies that provided unique, innovative and user-friendly experiences to clients, while driving core business value.

29. Best e-Commerce Strategies (*New)
This category recognises the best innovative use of e-Commerce strategy that successfully communicated a brand’s image, changed consumers’ behaviours and drove positive results.

Judges will be looking at how the strategy was developed and how the online platform(s) were used in offering a unique online shopping experience and which helped the brand to go beyond their business targets.

30. Best Gaming Integration Strategies
This category recognises the most effective and innovative use of gaming to raise brand awareness and form a lasting customer experience in a fun and engaging approach. It can span single or multiple platforms, including mobile apps, online games, social media, and beyond.

Judges will be looking at how gaming was integrated into the key marketing strategy to extend their client’s reach, enhance the brand experience and drive engagement.

31. Best Interactive Media Strategies
This category recognises the most creative and innovative strategy that truly interacts and provides high quality communications with customers via entertaining and engaging content in the form of a game, competition or other interactive media.

Judges will be looking at how the interactive media was implemented to build and leverage a relationship with customers that resulted in enhancing brand experience while driving business objectives. Entrants should demonstrate the high levels of interactivity and engagement with the target audience.

32. Best Programmatic Strategies (*New)

This category recognises the most effective programmatic strategies and execution to optimise a campaign and to enhance the targeting for specific audiences. 

Judges will be looking at how the programmatic strategies successfully leveraged the marketing objectives and brought positive business outcomes. Entries should demonstrate a stand-out use of programmatic that brought greater relevancy for users, greater insights, better ROI and better results overall.

33. Best Social Media Strategies
This category recognises the most powerful social media strategy that utilised social networks to build strong relationships with customers and enhance brand awareness.

Judges will be looking at how the innovative use of social media channels improved customer acquisition, engaged existing customers, and increased customer retention. Entries should demonstrate the effectiveness of the strategy in engaging customers, and ultimately, boosting business performance.

34. Best UI/UX Design
This category recognises the best campaign/initiatives that have been designed or redesigned to provide a seamless and intuitive user interface and user experience.

Judges will be looking at how the initiatives put the user at the centre, set an industry standard of excellence with innovative design, and made ease-of-use a high priority. Entrants must demonstrate how their design improved business performance through an enjoyable, relevant and personalised customer experience.

35. Best Use of Influencer
This category recognises an outstanding and refreshing collaboration between brands and influencers, designed to increase customer interest and enhance brand awareness. Entrants should show strong evidence of how the influencers played a prominent role in the strategy to increase customer value and promote word of mouth by followers.

Judges will be looking at how the use of influencers spread the brand’s message, improved peer-to-peer engagement and generated benefits to the business.

MarTech Awards (Solution/Tool/Platform)

36. Best Ad-Tech Tool (New)
This category recognises the most outstanding Ad-Tech solution in the industry that helps the clients in reaching the audiences, managing the integrated campaigns and optimising the ad-spend of the digital advertising campaigns.
37. Best Content Management Solution Provider (New)

This category recognises the best content management solution platform that helped the client create, edit & manage their content/website effectively and easily. Entries should showcase how the CMS solution provider understands the client’s need, providing a user-friendly solution to the clients, and resulting in a higher client’s satisfaction level.

38. Best Data Analytics Tool (New)

This category recognises the most innovative and effective data analytics tool that collect and analyses data for a brand in order to gain insights from the targeted customers in real-time. Entries should showcase how effective the tool is in data-mining and providing informative data to the brands in order to develop the best data-driven for business needs.

39. Best DOOH Solution (New)

This category recognises the most creative and effective digital out-of-home solution to help the client in attracting and capturing customers’ attention as well as spreading the brand’s messages to their target audiences. Entries should reflect how the DOOH solutions can lead to increased reach and recall of a campaign, ultimately impacting path-to-purchase.

40. Best e-Commerce Platform (New)

This category recognises the most innovative and effective e-commerce platform that best connected the customers with the brand, building up a strong branding reputation and creating the best value for both parties.

41. Best Event Management Platform (New)

This category recognises the best all-rounded event management platform to help the client manage events effectively and easily, whether the event is run in physical, virtual, or hybrid formats. Entries should demonstrate how the platform provided a one-stop solution to the client in promoting and managing their events, increasing the audience engagement rate, and improving the overall event experience.

42. Best Influencer Marketing Platform (New)

This category recognises the best influencer management platform that helps brands find the right influencer, engage and manage the relationship with them, and execute influencer marketing campaigns creatively and effectively. Entries should illustrate how the platform established a strong connection between influencers and brands to achieve a better marketing outcome for both parties.

43. Best Loyalty Management Platform (New)

This category recognises the excellent loyalty management platform that assists the brands to launch, manage and maximise the performance of loyalty programmes. Entries should demonstrate how they leveraged insights to help clients strengthen the relationship between brand and customers.

44. Best Messaging Bot Solution (New)

This category recognises the best messaging platform that provides the brand automated yet personalised responses to communicate with their audience. Entries should demonstrate how the messaging bot leverage machine learning to adapt responses to fit different situations, engage targeted audiences, amplify the brand’s messages and generate leads.

45. Best Social Media Listening Tool (New)

This category recognises the best social listening tool that helps track and monitor social messages and conversations about brands, it should provides brands social media analysis and actionable insights. Entries should showcase how the tool helps the brands track and understand their target audiences’ needs and thus taking the right actions to attract and satisfy the customers.

46. Most Innovative MarTech Solution (New)

This category recognises the best innovative MarTech solution that provide marketing technology strategies to develop, deploy and execute an integrated MarTech stack for their clients. Entries should showcase how well the MarTech infrastructure he meet and achieve clients’ needs.

47. Best MarTech Team (New)

This category recognises the excellent performance of a Martech team which has made a significant impact to their MarTech solution by overall marketing campaigns, executions, and results. 

Judges will be looking at the team’s scope of work, strategic thinking, creativity and excellence in execution. Entrants should also showcase their exceptional achievements and successful results against objectives/KPIs. They can use one particular campaign as a case study to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period.