2023 FINALISTS
1. Best Cross-Platform Campaign
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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FWD Insurance FWD Simple is Our Basic Agencies: Indigo, GroupM |
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
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Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Pontac, Narrow Door, iProspect |
2. Best CRM Campaign
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
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Sino Group S+ REWARDS by Sino Malls “Stamp & Earn” Multi-tier Reward Programme |
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TOYOTA All New Noah Campaign Agency: FABCOM |
3. Best Data Activation
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DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
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Hong Kong Disneyland “Momentous” Nighttime Spectacular Agencies: Zenith Hong Kong, The Trade Desk |
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
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TOYOTA All New Noah Campaign Agency: FABCOM |
4. Best Digital Branded Content
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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BCA #TolakDenganAnggun: Say NO to Fraud with Grace Agency: ADA Asia |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
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Hang Seng Bank DSE Secret Gear Agency: DataMetas |
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Swire Properties Citygate Outlets “WOOD” You Agency: Hardchi Creative |
5. Best Digital Launch/Rebranding Campaign
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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The Hong Kong Jockey Club Racing Touch Racing Touch app |
6. Best Digital Mass Audience Campaign
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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Circle K Convenience Store (HK) Circle K Easy Goal Online Game Campaign Agency: ESDlife |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
7. Best Digital OOH Campaign
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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Ocean Park Corporation Water World Ocean Park Hong Kong Water World Go Splash Summer Campaign Agencies: Dentsu X, Hivestack |
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Pernod Ricard The Glenlivet #BreakTheStereotype Agency: The Trade Desk |
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Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
8. Best Digital Performance Campaign
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AXA Hong Kong & Macau Better protection, better healthcare Agencies: Publicis Hong Kong, Starcom Hong Kong |
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DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Pontac, Narrow Door, iProspect |
9. Best Digital Targeted Audience Campaign
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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AXA Hong Kong & Macau Better protection, better healthcare Agencies: Starcom Hong Kong, The Trade Desk, Adzymic |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Hang Seng Bank DSE Secret Gear Agency: DataMetas |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
10. Best e-Commerce Campaign
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
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FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
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FWD Insurance FWD Simple is Our Basic Agencies: Indigo, GroupM |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
11. Best Effective Search Campaign
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Bannershop Bannershop Search Booster Agency: Strategic Digital Marketing Company |
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Serta Serta Search Booster Agency: Strategic Digital Marketing Company |
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United Asia Finance UA Finance SEM breakthrough on customer acquisition Agency: GroupM Communications Hong Kong |
12. Best Engaging Campaign
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
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Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
13. Best Metaverse Campaign
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Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
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MTR Corporation MTR Next Station: Metaverse |
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Regal Hotels International Regal Hotels MetaGreen |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
14. Best Mobile Campaign
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Sino Group S+ REWARDS by Sino Malls “Stamp & Earn” Multi-tier Reward Programme |
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
15. Best Phygital Experience
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Cityplaza Hong Kong Story Traveller Agencies: Pro Inzight , Boxing Promotions |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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MegaBox Development Company “Joy to the World of Van Gogh” Immersive Experience Exhibition |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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tmtplaza Sino Malls BEAUTY WORLD Beauty Me@tmtplaza Agencies: Cymballe, DIA |
16. Best Video/Live Streaming Campaign
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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Hong Kong Productivity Council Innovation Never Stops |
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Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
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The Hong Kong Jockey Club HKJC TV HKJC TV app |
17. Best Viral Campaign
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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Kojima Production x NASA x Anicorn Watches Space Ludens by Kojima Production x NASA x Anicorn Watches Agency: Mosaic Digital Group |
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
18. Best Acquisition & Retention Strategies
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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AXA Hong Kong & Macau “Guaranteed interest rate” VS Gareth T. Agencies: So Don’t Bore, Starcom Hong Kong, Digitas Hong Kong |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
19. Best Conversion Optimisation Strategies
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
20. Best Creative Use of AR/VR
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CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
21. Best Customer Journey
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Cityplaza Hong Kong Story Traveller Agencies: Pro Inzight , Boxing Promotions |
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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FWD Insurance FWD Unleash Your Insurance Needs with FWD AI Discovery Agencies: Indigo, GroupM |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
22. Best Digital Advertising Strategies
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
23. Best e-Commerce Strategies
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
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FWD Insurance FWD Simple is Our Basic Agencies: Indigo, GroupM |
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Kojima Production x NASA x Anicorn Watches Space Ludens by Kojima Production x NASA x Anicorn Watches Agency: Mosaic Digital Group |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
24. Best Gaming Integration Strategies
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Circle K Convenience Store (HK) Circle K Easy Goal Online Game Campaign Agency: ESDlife |
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CSL Mobile CSL Mobile – Into the Future-era Agency: CruiSo Digital Solutions |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
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Swire Properties Citygate Outlets Summer FARMily Agency: Rabbit Studio |
25. Best Influencer Strategies
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
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Swire Properties Bags: Inside Out Agency: Sinclair |
26. Best O2O Strategies
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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Circle K Convenience Store (HK) Circle K Easy Goal Online Game Campaign Agency: ESDlife |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
27. Best Programmatic Strategies
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
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TOYOTA All New Noah Campaign Agency: FABCOM |
28. Best Social Media Strategies
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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AXA Hong Kong & Macau SmartProtect Plus – Ensured Claims for Your Insured Pains Campaign Agency: So Don’t Bore |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
29. Best UI/UX Design
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AIA Group Website Integrated Sales Enhancement (WISE) |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Hang Lung Properties hello by Hang Lung Malls The revamp of hello by Hang Lung Malls App |
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
30. Best Use of Real-Time Marketing
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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United Asia Finance UA Finance UAF Scenario Campaign Agency: GroupM Communications Hong Kong |
31. Best Use of Web3 Marketing
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CSL Mobile CSL Mobile – Into the Future-era Agency: CruiSo Digital Solutions |
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Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
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MTR Corporation MTR Next Station: Metaverse |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
32. Best Ad-Tech Tool
Winners will be announced at the awards ceremony.
33. Best Conversational Marketing Solution
Winners will be announced at the awards ceremony.
34. Best Data Analytics Tool
Winners will be announced at the awards ceremony.
35. Best Programmatic Advertising Platform
Winners will be announced at the awards ceremony.
36. Best Influencer Marketing Platform
Winners will be announced at the awards ceremony.
38. Best Marketing Automation Platform
Winners will be announced at the awards ceremony.
39. Best MarTech Team
Winners will be announced at the awards ceremony.