2022 FINALIST

1. Best App Design
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Customer App & Loyalty Program
Agency: NOVA InnoTech
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
2. Best COVID-19 Digital Response
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR

DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology

Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
3. Best Cross-Platform Campaign
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Deliveroo Hong Kong
Deliveroo
Deliveroo Summer Campaign
Agencies: Noah Workshop, De Goose
HKT
Now TV
The FANtastic EURO 2020
Agency: Havas Hong Kong
Promise (HK)
Promise

Promise’s Diva Rookies
Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus
Sun Hung Kai Real Estate Agency
apm
apm’s Digital Sportcation Hub
5. Best Data Activation
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Hong Kong Property
Property Scoring
Lingnan University
LingScape
Agency: CMRS Digital Solutions
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
6. Best Digital Branded Content
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Olympian City
Sino Malls
OC+ Brand New App Experience
Agency: Gusto Labs
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
TamJai International
TamJai Yunnan Mixian

The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
7. Best Digital CRM Campaign
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
FWD Insurance
FWD MAX
FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
Sino Group
Sino Malls
Consumption Voucher Scheme Promotions
Sino Group
S+ REWARDS by Sino Malls
Shop More Win More Instant Lucky Draw
8. Best Digital CSR Campaign
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Agencies: Little Urban Mountain, Storyteller, E’s Concept
DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
9. Best Digital Launch/Rebranding Campaign
AXA Hong Kong and Macau
The Unskippable Ad – MIRROR vs ERROR
Agencies: StarCom, Secret Tour Hong Kong, Origins Production
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
L’Oréal Hong Kong
Valentino Beauty
Say it with VALENTINO
Agency: Pontac
TamJai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
Trappist Dairy (Hong Kong)
The Healthiest Version of You
Agency: RDS Digital
10. Best Digital Mass Audience Campaign
DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign

Agencies: Noah Workshop, De Goose
Deliveroo Hong Kong
Deliveroo
Deliveroo Summer Campaign
Agencies: Noah Workshop, De Goose
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
11. Best Digital OOH Campaign
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
Swire Properties
Citygate Outlets
Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021
Agency: Cymballe
12. Best Digital Performance Campaign
FWD
FWD one-stop digital insurance platform launch
Agencies: GroupM, GroupM Nexus
KEF
KET AT HOME
Agency: FABCOM
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
Sino Group
S+ REWARDS by Sino Malls

“Special Missions” Spend Stimulation Campaign
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
13. Best Digital Targeted Audience Campaign
Hang Seng Bank
Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
Lingnan University
LingScape
Agency: CMRS Digital Solutions
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
14. Best e-Commerce Campaign
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign
Agencies: Noah Workshop, De Goose
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
KEF
KET AT HOME
Agency: FABCOM
PCCW – HKT
The Club

Always-On Performance Campaign
Agency: Publicis Groupe – Digitas Hong Kong
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
15. Best Effective Search Campaign
HomePlus Hong Kong
HOME+

HOME+ Search Acquisition Campaign
Agency: Aloha Group
Shopline
SHOPLINE Engine Booster – 2021
Agency: Strategic Digital Marketing Company
SmartCook
Content Marketing
Agency: Reform Marketing Solutions
United Asia Finance
2021 YesUA Campaign
Agency: GroupM
Waving Cat
WavingCat SEO 2021
Agency: Strategic Digital Marketing Company
16. Best Engaging Campaign
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
FWD Insurance
FWD MAX
FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
Hongkong Land
LANDMARK
Christmas Joy House
Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
18. Best Mobile Campaign
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
L’Oréal Hong Kong
Valentino Beauty
Say it with VALENTINO
Agency: Pontac
Midland Realty
VR Property Tour
Agencies: Mindshare, GroupM Nexus
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
19. Best Phygital Experience
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Dah Sing Bank
Dah Sing Credit Card
Catch it If You Can
Agency: Cymballe
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
Hongkong Land
LANDMARK
Christmas Joy House
Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong
Midland Realty
VR Property Tour
Agencies: Mindshare, GroupM Nexus
20. Best Video/Live Streaming Campaign
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign
Agencies: Noah Workshop, De Goose
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Mox Bank
“Because The World Is Changing” Mini series
Agencies: Starcom, M&C Saatchi Spencer
TamJai International
TamJai Yunnan Mixian

TamJai x Master 7 Mother’s Day Special
AAgencies: Hardchi Creative, The Bridge Agency
TamJai International
TamJai Yunnan Mixian

The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
21. Best Viral Campaign
AXA Hong Kong and Macau
The Unskippable Ad – MIRROR vs ERROR
Agencies: StarCom, Secret Tour Hong Kong, Origins Production
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign
Agencies: Noah Workshop, De Goose
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
The Hong Kong Jockey Club
My Stable Campaign
Agency: Webs s’up Production Company
Trappist Dairy (Hong Kong)
The Healthiest Version of You
Agency: RDS Digital
23. Best Acquisition & Retention Strategies
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Circle K Convenience Stores (HK)
Circle K
Treat Yourself Better At Circle K
Agency: ESDlife
FWD Insurance
FWD MAX

FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
Sino Group
S+ REWARDS by Sino Malls
Shop More Win More Instant Lucky Draw
24. Best AI Solution
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Hong Kong Property
Property Scoring
The Trade Desk
ViewSonic’s AI-optimized ‘United by Play’
25. Best Conversion Optimisation Strategies
Circle K Convenience Stores (HK)
Circle K
Treat Yourself Better At Circle K
Agency: ESDlife
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
PCCW – HKT
The Club
Always-On Performance Campaign
Agency: Publicis Groupe – Digitas Hong Kong
Sun Hung Kai Real Estate Agency
apm
apm’s Digital Sportcation Hub
Swire Properties
Citygate Outlets
Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021
Agency: Cymballe
26. Best Creative Use of AR/VR
7 Eleven Hong Kong & Macau, DFI Retail Group
7-Eleven Hong Kong & Macau
Journey of 1000 Stores – Instant Win AR Lucky Draw
Agency: Gusto Labs
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Olympian City
Sino Malls

OC+ Brand New App Experience
Agency: Gusto Labs
Sun Hung Kai Real Estate Agency
apm

apm’s Digitally Infused Interactive Year of the Ox
27. Best Customer Journey
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Citygate Outlets
Jolly Christmas Market at Citygate Outlets
Agency: tic tac toe concept
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Estée Lauder Companies
La Mer Hong Kong
La Mer #EyesFeelBright Campaign
Agency: Assembly
L’Oréal Hong Kong
Valentino Beauty
Say it with VALENTINO
Agency: Pontac
28. Best Digital Advertising Strategies
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
FWD
FWD one-stop digital insurance platform launch
Agencies: GroupM, GroupM Nexus
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
29. Best e-Commerce Strategies
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
FWD
FWD one-stop digital insurance platform launch
Agencies: GroupM, GroupM Nexus
KEF
KET AT HOME
Agency: FABCOM
PCCW – HKT
The Club

Always-On Performance Campaign
Agency: Publicis Groupe – Digitas Hong Kong
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
30. Best Gaming Integration Strategies
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Hongkong Land
LANDMARK
Christmas Joy House
Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
L’Oréal Hong Kong
Valentino Beauty
Say it with VALENTINO
Agency: Pontac
Promise (HK)
Promise

Promise’s Diva Rookies
Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus
31. Best Interactive Media Strategies
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market “Good Old Day” Campaign
Agency: Cheil Hong Kong
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Sun Hung Kai Real Estate Agency
apm
apm x LuLu The Piggy Tech oink logical Winter Extravaganza
32. Best Programmatic Strategies
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
Hong Kong Disneyland
15th Anniversary Celebration Campaign
Agencies: Publicis Media, Yahoo
KEF
KET AT HOME
Agency: FABCOM
Sun Hung Kai Real Estate Agency
apm
apm x LuLu The Piggy Tech oink logical Winter Extravaganza
33. Best Social Media Strategies
Cityplaza Hong Kong
Merry GIFTmas
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign
Agencies: Noah Workshop, De Goose
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Sun Life Hong Kong
Sun Life
Say No to A Naked Life
Agency: PRIZM Group
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo contest 2021
Agency: KREW
34. Best UI/UX Design
Dah Sing Bank
Dah Sing Credit Card
Catch it If You Can
Agency: Cymballe
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Olympian City
Sino Malls

OC+ Brand New App Experience
Agency: Gusto Labs
35. Best Use of Influencer
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
TamJai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
TamJai International
TamJai Yunnan Mixian
TamJai x Master 7 Mother’s Day Special
Agencies: Hardchi Creative, The Bridge Agency
36. Best Ad-Tech Tool

Winners will be announced at the awards ceremony.

38. Best Data Analytics Tool

Winners will be announced at the awards ceremony.

39. Best DOOH Solution

Winners will be announced at the awards ceremony.

42. Best Influencer Marketing Platform

Winners will be announced at the awards ceremony.

47. Best MarTech Team

Winners will be announced at the awards ceremony.