2025 FINALISTS
1. Best AI-Generated Campaign
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Invest Hong Kong FintechHK AI King of FintechHK Agencies: Aloha Group, Libertify APAC |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
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The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
2. Best CRM Campaign
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American Express Go with Amex Agency: DesignStreet |
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Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
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FWD Life Insurance Company (Bermuda) FWD MAX: A Unified CRM Platform for Seamless Customer Acquisition and Engagement Growth |
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Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agencies: AIR Concepts, Lenovo PCCW Solutions |
3. Best Data Activation
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
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Maxim’s Caterers Eatizen Transforming Data into Decisions Our AI-Powered Analytic Agent |
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Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
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SOUTH CHINA MORNING POST SCMP Exodus Agency: HAVAS |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
4. Best Digital Branded Content
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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AXA Hong Kong & Macau MBTI – My Best Travel Insurance Campaign Agencies: Wavemaker Hong Kong, Sunfullshine Productions |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Ego Pharmaceuticals Hong Kong QV Ceramides QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You Agencies: PressLogic, EchoMaker |
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FWD Life Insurance Company (Bermuda) “Unbeatable C/P Value with FWD VHIS” Digital Campaign |
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Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
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MTR Corporation THE SOUTHSIDE Reframing The South Agency: Havas Hong Kong |
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Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda Agency: KREW |
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SOUTH CHINA MORNING POST SCMP Regular & Loyal (R&L) Reader Agency: HAVAS |
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Uber Hong Kong Uber Taxi Skip the Kung Fu Campaign Agencies: EssenceMediacom Hong Kong, Special |
5. Best Digital Integrated Campaign
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AXA Hong Kong & Macau Leading in medical protection, your needs come first Agencies:So Don’t Bore, Wavemaker Hong Kong |
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Chubb Life Hong Kong Chubb Every Way of Legacy Agency: Assembly |
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Citibank (Hong Kong), Mastercard Asia/Pacific Citi Mastercard Citi Mastercard card usage campaign with Hong Kong Mega Malls – MTR Malls, Hang Lung Malls and ifc mall Agency: Carat Media Services Hong Kong |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX: A Seamless Digital Integrated Platform for Customer Acquisition and Engagement |
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Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club Agencies: VML Hong Kong, PHD Media, Mirum Hong Kong |
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Uber Hong Kong Uber Taxi Skip the Kung Fu Campaign Agencies: EssenceMediacom Hong Kong, Special |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
6. Best Digital Launch/Rebranding Campaign
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BABOR Brand Activation in Hong Kong Agency: Eternal Group |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Ego Pharmaceuticals Hong Kong QV Ceramides QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You Agencies: PressLogic, EchoMaker |
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Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
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Maxim’s Caterers Eatizen Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim’s Group through Eatizen Marketplace |
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Samsung Electronics Hong Kong Samsung PARADIGM Agency: THINK CHINA |
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SOUTH CHINA MORNING POST PostMag Relaunch Campaign Agency: Assembly |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
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The Bank of East Asia “Don’t just be rich, be wealthy” Campaign Agency: PHD (Hong Kong) |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
7. Best Digital Mass Audience Campaign
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FWD Life Insurance Company (Bermuda) “Unbeatable C/P Value with FWD VHIS” Digital Campaign |
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Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
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Hong Kong Tourism Board The Pandastic Hong Kong Agency:dentsu Hong Kong |
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Lee Kum Kee Lee Kum Kee – “Flavours that Bind” Agency: Havas Hong Kong |
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Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
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Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Hardchi Creative |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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The Bank of East Asia BEA SmarTrade Launch Campaign Agency: PHD (Hong Kong) |
8. Best Digital OOH Campaign
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Hong Kong Tourism Board The Pandastic Hong Kong Agency: dentsu Hong Kong |
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Lee Kum Kee Lee Kum Kee – “Flavours that Bind” Agency: Havas Hong Kong |
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MTR Corporation THE SOUTHSIDE Reframing The South Agency: Havas Hong Kong |
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Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
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sim Credit Card It’s SiMPLE to attend USCA Agency: WPP Media (formerly GroupM) |
9. Best Digital Performance Campaign
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AS Watsons Group PNS eShop Always-on Performance Campaign Agency: FABCOM |
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AXA Hong Kong & Macau Leading in medical protection, your needs come first Agencies: So Don’t Bore, Wavemaker Hong Kong |
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Cathay Cathay Shop Cathay Shop: Data-driven excellence through strategic segmentation Agency: Digitas Hong Kong |
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DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Promise Hong Kong Promise myPromise Cheering Party Agency: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agency: AIR Concepts |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
10. Best Digital Targeted Audience Campaign
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AXA Hong Kong & Macau MBTI – My Best Travel Insurance Campaign Agencies: Wavemaker Hong Kong, Sunfullshine Productions |
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Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Ego Pharmaceuticals Hong Kong QV Ceramides QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You Agencies: PressLogic, EchoMaker |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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Promise Hong Kong Promise myPromise Cheering Party Agency: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Samsung Electronics Hong Kong Samsung PARADIGM Agency: THINK CHINA |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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United Asia Finance UA Finance UA Finance 0% interest rate campaign Agencies: WPP Media (formerly GroupM) |
11. Best eCommerce Campaign
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AS Watsons Group PNS eShop Always-on Performance Campaign Agency: FABCOM |
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Citibank Singapore, Mastercard Asia/Pacific Citi Mastercard Citi Mastercard Amplify eCommerce Campaign x Shopee x Lazada |
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Ma Pak Leung Re-branding and Sales-driven Digital Marketing Campaign Agency: CM Binary |
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Maxim’s Caterers Eatizen Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim’s Group through Eatizen Marketplace |
12. Best Effective Search Campaign
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Blue Insurance SEO Content Hub Development Agency: Digital Zoo |
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Chubb Life Hong Kong SEO Campaign for QDAP Agency: B98 |
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Clarity Eye Centre Clarity Eye Centre SEO SEM Synergy Campaign Agency: Digital Zoo |
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Hang Seng Bank Preferred Banking Plan Smart for Every Dollar Campaign Agency: EssenceMediacom Hong Kong |
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Merlin Entertainments LEGOLAND Discovery Center, Madame Tussauds, SEALIFE Aquarium Redefining Attraction Search: One Strategy, Three Markets, Five-fold Success Agency: The Egg |
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Mill 6 Foundation CHAT (Centre for Heritage, Arts and Textile) Always On SEO Campaign Agency: B98 |
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Promise Hong Kong Promise myPromise Cheering Party Agencies: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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United Asia Finance UA Finance UA Finance 0% interest rate campaign Agencies: WPP Media (formerly GroupM) |
13. Best Engaging Campaign
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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FWD Life Insurance Company (Bermuda) “Unbeatable C/P Value with FWD VHIS” Digital Campaign |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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sim Credit Card It’s SiMPLE to attend USCA Agency:WPP Media (formerly GroupM) |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
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The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
14. Best Mobile Campaign
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Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
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FWD Life Insurance Company (Bermuda) FWD MAX: Transforming Customer Acquisition and Engagement Through Mobile Innovation |
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Hang Seng Bank Digital Banking Everlasting Fortune by Hang Seng Agency: EssenceMediacom Hong Kong |
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Hong Kong Disneyland World of Frozen Grand Launch Agency: AIR Concepts |
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Maxim’s Caterers Eatizen Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim’s Group through Eatizen Marketplace |
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SOUTH CHINA MORNING POST SCMP Olympic Campaign Agency: Havas |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
15. Best Phygital Experience
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
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Uber Hong Kong Uber Taxi Skip the Kung Fu Campaign Agencies: EssenceMediacom Hong Kong, Special |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
16. Best User-Generated Content Campaign
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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FWD Life Insurance Company (Bermuda) “Unbeatable C/P Value with FWD VHIS” Digital Campaign |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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sim Credit Card It’s SiMPLE to attend USCA Agency:WPP Media (formerly GroupM) |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
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The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
17. Best Video Campaign
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Cathay Cargo Cathay Cargo Solutions Campaign Agencies: Leo Burnett Hong Kong, MSL |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – Nothing as Wonderful as You Agency: TMRW Vietnam |
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Hong Kong Ballet Tutu Academy Agencies: Design Army, LAMKA & CO |
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Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agency: Muse Group |
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Promise Hong Kong Promise myPromise Cheering Party Agencies: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club Agencies: VML Hong Kong, PHD Media, Mirum Hong Kong |
18. Best Viral Campaign
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Hong Kong Ballet Tutu Academy Agencies: Design Army, LAMKA & CO |
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Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agency: Muse Group |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Hardchi Creative |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
19. Best Acquisition & Retention Strategies
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Cathay Payment Awareness 2024 Agency: Digitas Hong Kong |
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Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agency: Button Creations, DDPR, Hardchi Creative |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX: A Unified CRM Solution Powering Customer Acquisition and Long-Term Retention |
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Hang Seng Bank Preferred Banking Plan Smart for Every Dollar Campaign Agency: EssenceMediacom Hong Kong |
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Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
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Ralph Lauren Timeless Luxury All Year Round Agency: Assembly |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
20. Best Conversion Optimisation Strategies
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BABOR Brand Activation in Hong Kong Agency: Eternal Group |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX: Maximising Customer Acquisition and Retention with Conversion Optimisation Strategies |
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Ma Pak Leung Re-branding and Sales-driven Digital Marketing Campaign Agency: CM Binary |
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Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agency: Omnichat |
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Promise Hong Kong Promise myPromise Cheering Party Agency: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
21. Best Customer Journey
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FWD Life Insurance Company (Bermuda) FWD MAX: A Unified Digital Platform For An Optimized Customer Journey |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
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The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
22. Best Digital Advertising Strategies
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Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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AXA Hong Kong & Macau MBTI – My Best Travel Insurance Campaign Agencies: Wavemaker Hong Kong, Sunfullshine Productions |
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Cathay Payment Awareness 2024 Agency: Digitas Hong Kong |
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Cathay Pacific Airways “Savor the Skies” – A Global AI-Powered Journey by Cathay Pacific Agencies: Digitas Hong Kong, Teads |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Sun Life Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale Agencies: Havas, Teads |
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The Bank of East Asia “Don’t just be rich, be wealthy” Campaign Agency: PHD (Hong Kong) |
23. Best Gaming Integration Strategies
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Cityplaza Hong Kong Streets of Christmas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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sim Credit Card It’s SiMPLE to attend USCA Agency: WPP Media (formerly GroupM) |
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sim Credit Card sim Credit Card “Lucky Laisee Tuesday” Mini Game Agency: Altech Hong Kong |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
24. Best Influencer Strategies
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Ego Pharmaceuticals Hong Kong QV CERAMIDES 2024 QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You Agencies: PressLogic, EchoMaker |
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Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agencies: Sunny Idea |
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Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agencies: Muse Group |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
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Promise Hong Kong Promise myPromise Cheering Party Agencies: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Swire Properties Pacific Place ChristmasVille Agencies: Oink Oink Communications |
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The Hong Kong Jockey Club Tipping One – Discover by Classic 3-in-1 app |
25. Best Omnichannel Strategies
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Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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Cathay Cargo Cathay Cargo Solution Campaign Agencies: Leo Burnett Hong Kong |
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Chubb Life Hong Kong Chubb Every Way of Legacy Agencies: Assembly |
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Citibank (Hong Kong), Mastercard Asia/Pacific Citi Mastercard Citi Mastercard card usage campaign with Hong Kong Mega Malls – MTR Malls, Hang Lung Malls and ifc mall Agencies: Carat Media Services Hong Kong |
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Citibank (Hong Kong), Mastercard Asia/Pacific Citi Mastercard Citi Mastercard Everyday Dining & Premium Dining Campaign Agencies: Carat Media Services Hong Kong |
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Cityplaza Hong Kong LIVE HAPPY BANK Agencies: Button Creations, Boxing Promotions |
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Hang Seng Bank Hang Seng Preferred Banking Plan Smart for Every Dollar Campaign Agencies: EssenceMediacom Hong Kong |
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Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agencies: Omnichat |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience |
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Wipro Unza Cathay Enchanteur Enchanteur Classic Range Campaign Agencies: AsiaPac Net Media |
26. Best Programmatic Strategies
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AS Watsons Group PNS eShop Always-on Performance Campaign Agency: FABCOM |
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Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
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Haleon Panadol Release Starts Here Agencies: Zenith HK, The Trade Desk Hong Kong |
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Hong Kong Disneyland World of Frozen Grand Launch Agencies: Zenith Hong Kong, APX Exchange Hong Kong |
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PUMA Southeast Asia PUMA Deviate Nitro 3 Agency: Quantcast |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
27. Best UI/UX Design
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Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
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FWD Life Insurance Company (Bermuda) FWD MAX: Elevating Customer Acquisition & Retention Through Exceptional UI/UX Design |
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The Hong Kong Jockey Club Classic 3-in-1 app |
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The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
28. Best Use of AI
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DBS Bank – Institutional Banking Group Turning Timely Insights into Action: DBS’s End-to-End AI Marketing Transformation |
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L’ORAL TRAVEL RETAIL ASIA PACIFIC Lancme Travel Retail Asia Pacific GNIFIQUE AI Agency: AIR Concepts |
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Maxim’s Caterers Eatizen Transforming Data into Decisions Our AI-Powered Analytic Agency |
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Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agency: Omnichat |
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PUMA Southeast Asia PUMA Deviate Nitro 3 Agency: Quantcast |
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sim Credit Card sim Credit Card Chatbot Agency: ThinkCol Transform |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Sun Life Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale Agencies: HAVAS, Teads |
29. Best Use of Immersive Technology
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Hong Kong Disneyland World of Frozen Grand Launch Agency: AIR Concepts |
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Hong Kong Tourism Board Hong Kong Tourism Board The Dragon: From Tai Hang to the World Agency: Carat Hong Kong |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
30. Best Use of Personalisation Strategies
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Cathay Cathay Shop Cathay Shop: How personalization strategy refines performance marketing Agency: Digitas Hong Kong |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agencies: TMRW Vietnam |
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Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agency: Omnichat |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
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VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
31. Best Use of Social Media
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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AXA Hong Kong & Macau MBTI – My Best Travel Insurance Campaign Agencies: Wavemaker Hong Kong, Sunfullshine Productions |
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Cityplaza Hong Kong Streets of Christmas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
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Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
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Promise Hong Kong Promise myPromise Cheering Party Agencies: EssenceMediacom Hong Kong, CheilPeng Tai Hong Kong |
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Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Hardchi Creative |
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Swire Properties Pacific Place ChristmasVille Agency: Voltage X |
32. Best Use of Real-Time Marketing
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Haleon Panadol Release Starts Here Agencies: Zenith HK, The Trade Desk Hong Kong |
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Hong Kong Football Club Soccer 7s HKFC Standard Chartered Soccer 7s Agency: Havas Hong Kong |
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Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agency: Omnichat |
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sim Credit Card It’s SiMPLE to attend USCA Agencies: WPP Media (formerly GroupM) |
33. Best Use of Visual Storytelling
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American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
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Cathay Pacific Aria Suite Where Artistry Takes Flight Agencies: Leo Burnett Hong Kong, MSL |
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Cathay Pacific Cathay Cargo SCMP x Cathay Cargo: Very Important Pandas (VIPs) Agencies: South China Morning Post, Morning Studio |
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DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agencies: TMRW Vietnam |
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Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agencies: Muse Group |
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MTR Corporation THE SOUTHSIDE Reframing The South Agencies: Havas Hong Kong |
34. Best Ad-Tech Tool
Winners will be announced at the awards ceremony.
37. Best Data Analytics and Insight Tool
Winners will be announced at the awards ceremony.
44. Best MarTech Team
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Admazes |
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Assembly |
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Cymballe |
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Standard Chartered Bank (Hong Kong) |