2026 FINALISTS
1. Best AI-Generated Campaign
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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Mentholatum (Asia Pacific) Mentholatum Little Nurse is in the AI-R Agency: iProspect Hong Kong |
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Sber Tour to Cuslodia Agency: SberMarketing |
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong |
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Swire Properties Pacific Place Ticket to Christmas Agencies: Voltage X, Oink Oink |
2. Best CRM Campaign
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Cathay Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth Agency: Digitas Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
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Hang Seng Bank Card Usage Winter Spending Campaign Agency: WPP Media |
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Hang Seng Bank New Gen CEO Incubation Programme 2026 Agency: The Puzzle Marketing and PR |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
3. Best Data Activation
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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Midland Realty Truth Loop Agencies: WPP Media, FiveStones |
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Standard Chartered Bank (Hong Kong) Salary Intelligence – Bonus Saver Performance Engine Agencies: dentsu Hong Kong, Hungry Digital |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
4. Best Digital Branded Content
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Hang Seng Bank Hang Seng CNY Campaign Agency: CMRS Digital Solutions |
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Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday Agency: KREW |
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Swire Properties Citygate Outlets Citygate Outlets x Calbee “A Golden-Crisp New Year” Agency: Cymballe |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
5. Best Digital Creative Campaign
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Ego Pharmaceuticals Hong Kong QV CERAMIDES Embrace the Transformed You! Call For New Changes Agency: PressLogic |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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PARKnSHOP Supermarket Find Out Your FBTI Food Personality Agency: iDEER |
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The Bank of East Asia From Everyday to Aspirations Agencies: PHD, Communion W, IVANA MUSIC |
6. Best Digital Integrated Campaign
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DFI Retail Group Mannings Mannings Online 11.11 Megasal |
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Ego Pharmaceuticals Hong Kong QV CERAMIDES Embrace the Transformed You! Call For New Changes Agency: PressLogic |
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Ocean Park Corporation Water World Ocean Park Hong Kong Get! Splash! Go! Day to Night! Agency: dentsu X |
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Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday Agency: KREW |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
7. Best Digital Launch/Rebranding Campaign
| Cathay Cargo We carry them all, big and small. Agencies: Leo Hong Kong, Digitas Hong Kong |
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Mentholatum (Asia Pacific) 50 Megumi Men Hair Freedom: The Ultimate Hair Growth Duo Agencies: iProspect Hong Kong, ZOO Allies |
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The Dairy Farm Company – Wellcome Wellcome Supermarket Wellcome Everyday Value 2025 Agencies: OMD Hong Kong, The Society, Feverworks |
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The Viriyah Insurance The “VI” Rewind: Make the most of second Agency: Assembly |
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ZA Bank StockBack x ZA Card: Spend & Get Stock Agency: AsiaPac Net Media |
8. Best Digital Mass Audience Campaign
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AS Watson Group PARKnSHOP Supermarketing Campaign Agency: FABCOM |
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Fairwood Holdings Fairwood Fairwood Orange |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
9. Best Digital OOH Campaign
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MTR Corporation 5G Summer Thrill |
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: dentsu Hong Kong, Leo Hong Kong |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
10. Best Digital Performance Campaign
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Cathay Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth Agency: Digitas Hong Kong |
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Citibank (Hong Kong), Mastercard Asia Pacific Citi Prestige® – Voyage into elevated indulgence Agency: Spark Foundry |
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Midland Realty Truth Loop Agencies: WPP Media, FiveStones |
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Standard Chartered Bank (Hong Kong) Salary Intelligence – Bonus Saver Performance Engine Agencies: dentsu Hong Kong, Hungry Digital |
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Zicket AIA Carnival 2025/26 Digital Performance Campaign Agencies: OCPR, Magnificent Media |
11. Best Digital Targeted Audience Campaign
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Citibank (Hong Kong), Mastercard Asia Pacific Citi Prestige® – Voyage into elevated indulgence Agency: Spark Foundry |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Hong Kong Tourism Board Remix of Flavours Agency: Carat Hong Kong |
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Midland Realty Democratizing Location Intelligence: How Midland IC&I Empowered SMEs with Data-Driven Site Selection Agency: WPP Media |
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Standard Chartered Bank (Hong Kong) Fly Moments Campaign Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
12. Best eCommerce Campaign
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AS Watson Group PARKnSHOP Supermarketing Campaign Agency: FABCOM |
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Citibank (Hong Kong), Mastercard Services Citi Mastercard Citi Mastercard Double Day Campaign Agencies: Carat Media, Ogilvy HK, Flamma Works Design |
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DFI Retail Group Mannings Mannings Online 11.11 Megasale |
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DFI Retail Group Wellcome Click & Collect – Fresh. Fast. Easy. |
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Puma Puma: Less Spend. More Speed campaign Agency: Havas Hong Kong |
13. Best Effective Search Campaign
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A Bathing Ape (BAPE) Search as Cultural Amplifier: From Hype to Heart. Bathing Ape’s Search-Led Revival Among Gen Z Agency: Havas Hong Kong |
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Mentholatum (Asia Pacific) Mentholatum Little Nurse is in the AI-R Agency: iProspect Hong Kong |
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Promise Finance Promise Always-On Acquisition Campaign Agency: WPP Media |
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UA Finance 0% Interest Rate 2026 Agency: WPP Media |
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Watson’s The Chemist AI in Action: Driving Intelligent Search Growth for Watsons HK Agency: FABCOM |
14. Best Engaging Campaign
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DFI Retail Group Wellcome Doraemon Summer Magic Fun Campaign |
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Hang Seng Bank New Gen CEO Incubation Programme 2026 Agency: The Puzzle Marketing and PR |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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MTR Corporation 5G Summer Thrill |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
15. Best Mobile Campaign
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Bank of China (Hong Kong) BOCHK Wealth Management BOCHK “Connect Wealth Beats” Agency: Hungry Digital |
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Citibank (Hong Kong), Mastercard Services Citi Mastercard Citi Mastercard Double Day Campaign Agencies: Carat Media, Ogilvy HK, Flamma Works Design |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: A Mobile-First Experience Driving Engagement and Conversion |
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GSK MenB Disease Awareness Campaign Agencies: Zenith HK, Teads |
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Sino Group S⁺ REWARDS S⁺ REWARDS x OpenRice |
16. Best Phygital Experience
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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MTR Corporation AI Tracy |
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Standard Chartered Bank (Hong Kong) SC Invest – Time for What Truly Matters Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
17. Best Sustainability Campaign
Winners will be announce at the Gala Dinner.
18. Best Video Campaign
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Hang Seng Bank Card Usage Winter Spending Campaign Agency: WPP Media |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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The Viriyah Insurance The “VI” Rewind: Make the most of second Agency: Assembly |
19. Best Viral Campaign
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DFI Retail Group Wellcome Click & Collect – Fresh. Fast. Easy. |
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Fairwood Holdings Fairwood Fairwood Orange |
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Hong Kong Football Club Hong Kong Soccer 7s From Zero Budget to Global Buzz: How HKFC Standard Chartered Soccer Sevens Scored Big Online Agency: Havas Hong Kong |
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Swire Properties Citygate Outlets Dive into Summer Campaign Agency: Hardchi Creative |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
20. Best Acquisition & Retention Strategies
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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Midland Realty Midland AI Search: Digital Innovations for Smarter Property Decisions Agency: WPP Media |
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Promise Finance Promise Always-On Acquisition Campaign Agency: WPP Media |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
21. Best Conversion Optimisation Strategies
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DFI Retail Group Mannings Mannings Online 11.11 Megasale |
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Midland Realty Truth Loop Agency: WPP Media, FiveStones |
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Promise Finance Promise Always-On Acquisition Campaign Agency: WPP Media |
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UA Finance 0% Interest Rate 2026 Agency: WPP Media |
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Watson’s The Chemist AI in Action: Driving Intelligent Conversion Growth for Watsons HK Agency: FABCOM |
22. Best Customer Journey
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
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Midland Realty Midland AI Search: Digital Innovations for Smarter Property Decisions Agency: WPP Media |
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MTR Corporation Intelligent Crowd Diversion System |
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The Hong Kong Jockey Club Classic 3-in-1 App |
23. Best Digital Advertising Strategies
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Asahi Beer Asia Asahi Dry Crystal: The Attention Revolution Agencies: dentsu X, Teads |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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Hong Kong Tourism Board Remix of Flavours Agency: Carat Hong Kong |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
24. Best Influencer Strategies
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Asahi Beer Asia Asahi in Your Area Agency: dentsu X |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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DFI Retail Group Wellcome Crystal Ho Design House Agency: JIN Communications |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Promise Finance Go Smart! Agencies: WPP Media, Cheil Pengtai |
25. Best Omnichannel Strategies
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Asahi Beer Asia Asahi in Your Area Agency: dentsu X |
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Cartier Cartier OmniPresence Digital-to-Door Agency: WPP Media |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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PARKnSHOP Supermarket Find Out Your FBTI Food Personality Agency: iDEER |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
26. Best Programmatic Strategies
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AS Watson Group PARKnSHOP Supermarketing Campaign Agency: FABCOM |
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Asahi Beer Asia Asahi Dry Crystal: The Attention Revolution Agencies: dentsu X, Teads |
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GSK MenB Disease Awareness Campaign Agencies: Zenith HK, Teads |
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Hong Kong Tourism Board Remix of Flavours Agency: Carat Hong Kong |
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Liv Golf Live Golf Hong Kong LIV Golf Hong Kong 2025 – “From Tee-Off to Take-Off” Agency: Havas Hong Kong |
27. Best UI/UX Design
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
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Midland Realty Democratizing Location Intelligence: How Midland IC&I Empowered SMEs with Data-Driven Site Selection Agency: WPP Media |
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Midland Realty Midland AI Search: Digital Innovations for Smarter Property Decisions Agency: WPP Media |
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The Hong Kong Jockey Club HKJC Membership and Customer Excellence Delivering Membership Excellence in the Digital Age |
28. Best Use of AI
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Airport Authority Hong Kong |
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DBS Bank – Institutional Banking Group The 4X Factor: Agentic AI & Operation Model Transformation (OMT) |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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Sber AI-driven agency SberMarketing Agency: SberMarketing |
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Standard Chartered Bank (Hong Kong) Fly Moments Campaign Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
29. Best Use of Gamification
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Bank of China (Hong Kong) BOCHK Wealth Management BOCHK “Connect Wealth Beats” Agency: Hungry Digital |
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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PARKnSHOP Supermarket Find Out Your FBTI Food Personality Agency: iDEER |
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: dentsu Hong Kong, Leo Hong Kong |
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Swire Properties Citygate Outlets Citygate Outlets x Calbee “A Golden-Crisp New Year” Agency: Cymballe |
30. Best Use of Immersive Technology
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Link Asset Management LINK Link “Gather Fortune, Celebrate Community” AR Game Agency: AIR Concepts |
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Mentholatum (Asia Pacific) 50 Megumi Men Hair Freedom: The Ultimate Hair Growth Duo Agencies: iProspect Hong Kong, ZOO Allies |
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MTR Corporation 5G Summer Thrill |
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Sber Mandrake Agency: SberMarketing |
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Swire Properties Citygate Outlets BIG HUGS SPARKTACULAR CHRISTMAS Agency: Cymballe |
31. Best Use of Personalisation Strategies
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
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Standard Chartered Bank (Hong Kong) Fly Moments Campaign Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
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Standard Chartered Bank (Hong Kong) Salary Intelligence – Bonus Saver Performance Engine Agencies: dentsu Hong Kong, Hungry Digital |
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The Coca Cola Company Cracking the Mealtime Code: Coca-Cola’s Omnichannel Demand Engine Agencies: WPP Media, The Trade Desk |
32. Best Use of Social Media
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Hang Seng Bank Hang Seng CNY Campaign Agency: CMRS Digital Solutions |
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Hong Kong Disneyland Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agencies: Zenith HK, APX Exchange Hong Kong |
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PARKnSHOP Supermarket Find Out Your FBTI Food Personality Agency: iDEER |
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Promise Finance Go Smart! Agencies: WPP Media, Cheil Pengtai |
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The Ascott DiscoverASR DiscoverASR Mid-Year Sale Agency: Assembly |
33. Best Use of Visual Storytelling
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Cityplaza Hong Kong Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
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Fairwood Holdings Fairwood Fairwood Orang |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Swire Properties |
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Swire Properties Citygate Outlets BIG HUGS SPARKTACULAR CHRISTMAS Agency: Cymballe |
34. Best Martech for CRM
Winners will be announce at the Gala Dinner.
35. Best Martech for Programmatic Advertising
Winners will be announce at the Gala Dinner.
36. Best Martech for eCommerce
Winners will be announce at the Gala Dinner.
38. Best Martech for Creative Content and Storytelling
Winners will be announce at the Gala Dinner.
39. Best Martech for AI-Driven Analytics and Insights
Winners will be announce at the Gala Dinner.
40. Best Martech for Performance Marketing
Winners will be announce at the Gala Dinner.
42. Martech Team of the Year (Agency)
Winners will be announce at the Gala Dinner.