2022 FINALIST
1. Best App Design
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Customer App & Loyalty Program Agency: NOVA InnoTech |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
2. Best COVID-19 Digital Response
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
3. Best Cross-Platform Campaign
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness |
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Deliveroo Hong Kong Deliveroo Deliveroo Summer Campaign Agencies: Noah Workshop, De Goose |
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HKT Now TV The FANtastic EURO 2020 Agency: Havas Hong Kong |
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Promise (HK) Promise Promise’s Diva Rookies Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus |
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Sun Hung Kai Real Estate Agency apm apm’s Digital Sportcation Hub |
5. Best Data Activation
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Hong Kong Property Property Scoring |
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Lingnan University LingScape Agency: CMRS Digital Solutions |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
6. Best Digital Branded Content
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Olympian City Sino Malls OC+ Brand New App Experience Agency: Gusto Labs |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
7. Best Digital CRM Campaign
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
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Sino Group Sino Malls Consumption Voucher Scheme Promotions |
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Sino Group S+ REWARDS by Sino Malls Shop More Win More Instant Lucky Draw |
8. Best Digital CSR Campaign
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
9. Best Digital Launch/Rebranding Campaign
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AXA Hong Kong and Macau The Unskippable Ad – MIRROR vs ERROR Agencies: StarCom, Secret Tour Hong Kong, Origins Production |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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L’Oréal Hong Kong Valentino Beauty Say it with VALENTINO Agency: Pontac |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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Trappist Dairy (Hong Kong) The Healthiest Version of You Agency: RDS Digital |
10. Best Digital Mass Audience Campaign
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
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Deliveroo Hong Kong Deliveroo Deliveroo Summer Campaign Agencies: Noah Workshop, De Goose |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
11. Best Digital OOH Campaign
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Swire Properties Citygate Outlets Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021 Agency: Cymballe |
12. Best Digital Performance Campaign
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FWD FWD one-stop digital insurance platform launch Agencies: GroupM, GroupM Nexus |
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KEF KET AT HOME Agency: FABCOM |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
13. Best Digital Targeted Audience Campaign
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Hang Seng Bank Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
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Lingnan University LingScape Agency: CMRS Digital Solutions |
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
14. Best e-Commerce Campaign
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
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KEF KET AT HOME Agency: FABCOM |
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PCCW – HKT The Club Always-On Performance Campaign Agency: Publicis Groupe – Digitas Hong Kong |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
15. Best Effective Search Campaign
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HomePlus Hong Kong HOME+ HOME+ Search Acquisition Campaign Agency: Aloha Group |
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Shopline SHOPLINE Engine Booster – 2021 Agency: Strategic Digital Marketing Company |
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SmartCook Content Marketing Agency: Reform Marketing Solutions |
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United Asia Finance 2021 YesUA Campaign Agency: GroupM |
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Waving Cat WavingCat SEO 2021 Agency: Strategic Digital Marketing Company |
16. Best Engaging Campaign
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
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Hongkong Land LANDMARK Christmas Joy House Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
18. Best Mobile Campaign
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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L’Oréal Hong Kong Valentino Beauty Say it with VALENTINO Agency: Pontac |
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Midland Realty VR Property Tour Agencies: Mindshare, GroupM Nexus |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
19. Best Phygital Experience
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Dah Sing Bank Dah Sing Credit Card Catch it If You Can Agency: Cymballe |
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
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Hongkong Land LANDMARK Christmas Joy House Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong |
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Midland Realty VR Property Tour Agencies: Mindshare, GroupM Nexus |
20. Best Video/Live Streaming Campaign
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Mox Bank “Because The World Is Changing” Mini series Agencies: Starcom, M&C Saatchi Spencer |
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TamJai International TamJai Yunnan Mixian TamJai x Master 7 Mother’s Day Special AAgencies: Hardchi Creative, The Bridge Agency |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
21. Best Viral Campaign
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AXA Hong Kong and Macau The Unskippable Ad – MIRROR vs ERROR Agencies: StarCom, Secret Tour Hong Kong, Origins Production |
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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The Hong Kong Jockey Club My Stable Campaign Agency: Webs s’up Production Company |
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Trappist Dairy (Hong Kong) The Healthiest Version of You Agency: RDS Digital |
23. Best Acquisition & Retention Strategies
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Circle K Convenience Stores (HK) Circle K Treat Yourself Better At Circle K Agency: ESDlife |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
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Sino Group S+ REWARDS by Sino Malls Shop More Win More Instant Lucky Draw |
24. Best AI Solution
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Hong Kong Property Property Scoring |
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The Trade Desk ViewSonic’s AI-optimized ‘United by Play’ |
25. Best Conversion Optimisation Strategies
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Circle K Convenience Stores (HK) Circle K Treat Yourself Better At Circle K Agency: ESDlife |
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
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PCCW – HKT The Club Always-On Performance Campaign Agency: Publicis Groupe – Digitas Hong Kong |
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Sun Hung Kai Real Estate Agency apm apm’s Digital Sportcation Hub |
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Swire Properties Citygate Outlets Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021 Agency: Cymballe |
26. Best Creative Use of AR/VR
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7 Eleven Hong Kong & Macau, DFI Retail Group 7-Eleven Hong Kong & Macau Journey of 1000 Stores – Instant Win AR Lucky Draw Agency: Gusto Labs |
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Olympian City Sino Malls OC+ Brand New App Experience Agency: Gusto Labs |
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Sun Hung Kai Real Estate Agency apm apm’s Digitally Infused Interactive Year of the Ox |
27. Best Customer Journey
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Citygate Outlets Jolly Christmas Market at Citygate Outlets Agency: tic tac toe concept |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Estée Lauder Companies La Mer Hong Kong La Mer #EyesFeelBright Campaign Agency: Assembly |
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L’Oréal Hong Kong Valentino Beauty Say it with VALENTINO Agency: Pontac |
28. Best Digital Advertising Strategies
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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FWD FWD one-stop digital insurance platform launch Agencies: GroupM, GroupM Nexus |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
29. Best e-Commerce Strategies
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
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FWD FWD one-stop digital insurance platform launch Agencies: GroupM, GroupM Nexus |
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KEF KET AT HOME Agency: FABCOM |
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PCCW – HKT The Club Always-On Performance Campaign Agency: Publicis Groupe – Digitas Hong Kong |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
30. Best Gaming Integration Strategies
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Hongkong Land LANDMARK Christmas Joy House Agencies: Cymballe, PRIZM Group, Isobar, Mindshare Hong Kong |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
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L’Oréal Hong Kong Valentino Beauty Say it with VALENTINO Agency: Pontac |
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Promise (HK) Promise Promise’s Diva Rookies Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus |
31. Best Interactive Media Strategies
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market “Good Old Day” Campaign Agency: Cheil Hong Kong |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness |
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Sun Hung Kai Real Estate Agency apm apm x LuLu The Piggy Tech oink logical Winter Extravaganza |
32. Best Programmatic Strategies
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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Hong Kong Disneyland 15th Anniversary Celebration Campaign Agencies: Publicis Media, Yahoo |
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KEF KET AT HOME Agency: FABCOM |
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Sun Hung Kai Real Estate Agency apm apm x LuLu The Piggy Tech oink logical Winter Extravaganza |
33. Best Social Media Strategies
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Cityplaza Hong Kong Merry GIFTmas |
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Sun Life Hong Kong Sun Life Say No to A Naked Life Agency: PRIZM Group |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
34. Best UI/UX Design
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Dah Sing Bank Dah Sing Credit Card Catch it If You Can Agency: Cymballe |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Olympian City Sino Malls OC+ Brand New App Experience Agency: Gusto Labs |
35. Best Use of Influencer
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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TamJai International TamJai Yunnan Mixian TamJai x Master 7 Mother’s Day Special Agencies: Hardchi Creative, The Bridge Agency |
36. Best Ad-Tech Tool
Winners will be announced at the awards ceremony.
38. Best Data Analytics Tool
Winners will be announced at the awards ceremony.
39. Best DOOH Solution
Winners will be announced at the awards ceremony.
42. Best Influencer Marketing Platform
Winners will be announced at the awards ceremony.
47. Best MarTech Team
Winners will be announced at the awards ceremony.