2021 Winners
1. Best COVID-19 Digital Response

foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong

Nike
Nike – Home Sweat Home
Agency: SOCIETY

A.S. Watson Group
Watsons Hong Kong
Watsons Mask Reservation System
Agency: EY Mtel

Cathay Pacific
Till we fly again
Agency: Leo Burnett
2. Best Cross-Platform Campaign

Nike
Nike – Home Sweat Home
Agency: SOCIETY

foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong

Hong Kong Tourism Board
2020 Hong Kong Wine & Dine Festival – Go Live!
Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong
3. Best Cross-Regional Campaign

Autodesk
Autodesk Goes Glocal: Driving APAC Growth
Agency: ForwardPMX

Macao Government Tourism Office
Experience Macao Your Own Style
Agency: AdBeyond (Group) – Guru Online
4. Best Customer Journey

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Sino Group
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle

American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
5. Best Data Activation

L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac

Shiseido Hong Kong
Shiseido
Ultimune Repush 2020
Agency: Dentsu Hong Kong – iProspect

CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
6. Best Digital Content Marketing Programme

Nike
Nike – Home Sweat Home
Agency: SOCIETY

TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative

K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
7. Best Digital CRM Campaign

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Shiseido Hong Kong
Shiseido
Ultimune Repush 2020
Agency: Dentsu Hong Kong – iProspect

Kerry Properties
MegaBox
MegaBox App Revamp
8. Best Digital OOH Campaign

SOGO Hong Kong
SOGO CVISION LIVE 2020
Agency: KREW

Procter & Gamble
Oral B
The Arrival of the Future
Agency: frengers communications

Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe
9. Best Digital Performance Campaign

L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac

Abbott Laboratories
Similac HMO
Abbott Similac HMO WOM Campaign 2020
Agency: Metta Communications

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

Wheelock Properties (Hong Kong)
Wheelock Living
Wheelock Living
Agency: KREW
10. Best Messaging Campaign

L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong
11. Best SEM/PPC Campaign

United Asia Finance
YES UA Digital Activation Campaign 2020
Agency: GroupM Communications Hong Kong

TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW
12. Best SEO Campaign

YAS Digital
YAS
YAS MicroInsurance SEO Campaign
Agency: Digital Zoo

Cathay Pacific
Cathay Pacific – SEO and Beyond
Agency: First Page
13. Best UI/UX

New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
14. Best Video/Live Streaming Campaign

Patisserie La Lune
The Distance
Agency: SOCIETY

Ocean Park Corporation
Ocean Park Hong Kong
“OP Goes Live” Education and Conservation Campaign
Agency: Muse Group

The Hong Kong Jockey Club
Happy Wednesday
Journey To Positivity
Agency: Fast Track Asia Pacific
15. Best Virtual Events for Marketing

Hong Kong Tourism Board
2020 Hong Kong Wine & Dine Festival – Go Live!
Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong

Oxford University Press (China)
Oxford Path Baby Crawling Competition with an AR Filter
Agency: Social Stand

FEED CO.
RUN INTO 2021
RUN INTO 2021
Agency: FEED CO.
16. Most Effective Viral Campaign

TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative

American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Lee Tung Avenue
Butterflies of Hope
Agencies: vfxNova Digital Productions, Oasis Brand Communications Company
17. Most Engaging Mobile Campaign

Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

Kerry Properties
MegaBox
MegaBox App Revamp
18. Most Innovative Branded Content

K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic

TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative

foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
19. Most Innovative Use of Technology

L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Midland Realty
AI · VR Property Tours
20. Best Conversion Strategies

L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac

TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW

American Express International Inc
American Express
Open For Travel
Agencies: Rubison Marketing Solutions, CX Lavender
21. Best Customer Engagement Digital Strategies

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac

AXA Hong Kong and Macau
Emma by AXA
Agencies: Starcom Hong Kong, Digitas Hong Kong

Plaza Premium Group
Digitalisation in Travel Hospitality with Smart Traveller App
Agency: EY Mtel
22. Best Digital Advertising Strategies

American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

AXA Hong Kong and Macau
Emma by AXA
Agencies: Starcom Hong Kong, Digitas Hong Kong

AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong
23. Best Gaming Integration Strategies

Lingnan University
LingU Info Trip
Agency: CMRS Digital Solutions

Sino Group
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle

Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac
24. Best Interactive Media Strategies

Olympian City
Alien Planet Christmas Party
Agency: HK Creates

Diabetes Concern Group
Diabetes Heart Awareness Campaign 2020
Agency: PRPPL Consultancy

Mighty Ocean
The Body Shop
Come Together Act Together
Agency: Cymballe
25. Best O2O Strategies

Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group

Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe

New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group

Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales
26. Best Sales Lead Generation Solution

TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW

Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW

New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group
27. Best Social Media Strategies

Nike
Nike – Home Sweat Home
Agency: SOCIETY

AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong

TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative

Sun Life Hong Kong
Siu Tong Café – Prediabetes Awareness Campaign
Agency: 5 Miles Lab
28. Best Use of Influencer

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

American Express International Inc
American Express
Open For Travel
Agencies: Rubison Marketing Solutions, CX Lavender

Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Best of Show – Brand

YSL BEAUTÉ Hong Kong
Best of Show – Agency

Pontac