2023 WINNERS
Best of Show – Brand
![]() |
SHISEIDO Hong Kong |
Best of Show – Agency
![]() |
FABCOM |
1. Best Cross-Platform Campaign
![]() |
Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
![]() |
FWD Insurance FWD Simple is Our Basic Agencies: Indigo, GroupM |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Pontac, Narrow Door, iProspect |
2. Best CRM Campaign
![]() |
TOYOTA All New Noah Campaign Agency: FABCOM |
![]() |
FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
3. Best Data Activation
![]() |
LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
![]() |
DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
![]() |
Hong Kong Disneyland “Momentous” Nighttime Spectacular Agencies: Zenith Hong Kong, The Trade Desk |
![]() |
McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
4. Best Digital Branded Content
![]() |
Swire Properties Citygate Outlets “WOOD” You Agency: Hardchi Creative |
![]() |
BCA #TolakDenganAnggun: Say NO to Fraud with Grace Agency: ADA Asia |
![]() |
Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
5. Best Digital Launch/Rebranding Campaign
![]() |
Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
![]() |
AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
![]() |
Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
6. Best Digital Mass Audience Campaign
![]() |
American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
![]() |
DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
![]() |
Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
7. Best Digital OOH Campaign
![]() |
Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
![]() |
Ocean Park Corporation Water World Ocean Park Hong Kong Water World Go Splash Summer Campaign Agencies: Dentsu X, Hivestack |
![]() |
Pernod Ricard The Glenlivet #BreakTheStereotype Agency: The Trade Desk |
8. Best Digital Performance Campaign
![]() |
AXA Hong Kong & Macau Better protection, better healthcare Agencies: Publicis Hong Kong, Starcom Hong Kong |
![]() |
McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
![]() |
Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
9. Best Digital Targeted Audience Campaign
![]() |
AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
![]() |
AXA Hong Kong & Macau Better protection, better healthcare Agencies: Starcom Hong Kong, The Trade Desk, Adzymic |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
![]() |
Hang Seng Bank DSE Secret Gear Agency: DataMetas |
10. Best e-Commerce Campaign
![]() |
Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
![]() |
FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
11. Best Effective Search Campaign
![]() |
United Asia Finance UA Finance SEM breakthrough on customer acquisition Agency: GroupM Communications Hong Kong |
![]() |
Serta Serta Search Booster Agency: Strategic Digital Marketing Company |
![]() |
Bannershop Bannershop Search Booster Agency: Strategic Digital Marketing Company |
12. Best Engaging Campaign
![]() |
FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
![]() |
Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
![]() |
DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
13. Best Metaverse Campaign
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
![]() |
Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
![]() |
Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
14. Best Mobile Campaign
![]() |
Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
![]() |
Sino Group S+ REWARDS by Sino Malls “Stamp & Earn” Multi-tier Reward Programme |
![]() |
Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
15. Best Phygital Experience
![]() |
Cityplaza Hong Kong Story Traveller Agencies: Pro Inzight , Boxing Promotions |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
![]() |
MegaBox Development Company “Joy to the World of Van Gogh” Immersive Experience Exhibition |
16. Best Video/Live Streaming Campaign
![]() |
The Hong Kong Jockey Club HKJC TV HKJC TV app |
![]() |
Hong Kong Productivity Council Innovation Never Stops |
![]() |
Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
17. Best Viral Campaign
![]() |
Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
![]() |
FORTRESS FORTRESS Brand Campaign 2022 Agency: Naughty Things Creative |
![]() |
Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
18. Best Acquisition & Retention Strategies
![]() |
AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
![]() |
American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
19. Best Conversion Optimisation Strategies
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
![]() |
Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
![]() |
Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
20. Best Creative Use of AR/VR
![]() |
CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
![]() |
Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
21. Best Customer Journey
![]() |
FWD Insurance FWD Unleash Your Insurance Needs with FWD AI Discover |
![]() |
Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
![]() |
Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
22. Best Digital Advertising Strategies
![]() |
American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
![]() |
Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
![]() |
Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
23. Best e-Commerce Strategies
![]() |
Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
![]() |
FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
24. Best Gaming Integration Strategies
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
![]() |
Swire Properties Citygate Outlets Summer FARMily Agency: Rabbit Studio |
![]() |
CSL Mobile CSL Mobile – Into the Future-era Agency: CruiSo Digital Solutions |
![]() |
Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
25. Best Influencer Strategies
![]() |
AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
![]() |
DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
![]() |
American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
26. Best O2O Strategies
![]() |
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
![]() |
Circle K Convenience Store (HK) Circle K Easy Goal Online Game Campaign Agency: ESDlife |
![]() |
Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
27. Best Programmatic Strategies
![]() |
LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
![]() |
DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
![]() |
SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
28. Best Social Media Strategies
![]() |
AXA Hong Kong & Macau SmartProtect Plus – Ensured Claims for Your Insured Pains Campaign Agency: So Don’t Bore |
![]() |
Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
![]() |
Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
29. Best UI/UX Design
![]() |
Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
![]() |
Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
![]() |
AIA Group Website Integrated Sales Enhancement (WISE) |
30. Best Use of Real-Time Marketing
![]() |
LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
![]() |
United Asia Finance UA Finance UAF Scenario Campaign Agency: GroupM Communications Hong Kong |
![]() |
Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
31. Best Use of Web3 Marketing
![]() |
Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
![]() |
Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
![]() |
MTR Corporation MTR Next Station: Metaverse |
32. Best Ad-Tech Tool
![]() |
Swire Properties |
![]() |
Spread-it |
![]() |
Admazes |
33. Best Conversational Marketing Solution
![]() |
SleekFlow |
![]() |
DigiSalad |
34. Best Data Analytics Tool
![]() |
New World Ecosystem empowered by A. Intelligence |
![]() |
Admazes |
![]() |
New World Ecosystem empowered by Voice of Artisan (VOA) |
35. Best Programmatic Advertising Platform
![]() |
The Trade Desk |
![]() |
Xaxis Hong Kong |
36. Best Influencer Marketing Platform
![]() |
Goat x INCA |
![]() |
Starnet Ai |
![]() |
Spread-it |
38. Best Marketing Automation Platform
![]() |
New World Ecosystem empowered by A. Intelligence |
![]() |
New World Ecosystem empowered by Voice of Artisan (VOA) |
![]() |
Admazes |
39. Best MarTech Team
![]() |
Cymballe |
![]() |
Admazes |
![]() |
Hang Seng Bank |