2024 MARKies Winners

Overall Creative Ideas MARKie
Ampersand Advisory
Overall Media Usage MARKie
Ampersand Advisory
1. Most Creative – Audio
GOLD

Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
SILVER

Media Prima Omnia, Fly FM
Client Organisation: Calpis
Campaign: Calpis with Aina
BRONZE

Enlinea
Client Organisation: Germax
Brand: Clearblue
Campaign: Try-To-Chill & Get Your Feel!
2. Most Creative – B2B Marketing
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
SILVER

Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
BRONZE

Hakuhodo Malaysia
Client Organisations: AmBank (Malaysia) & Bank Simpanan Nasional
Campaign: AmBank SME Amplify – Amplifying MSMEs Programme
3. Most Creative – Campaign Pivot
GOLD

Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
SILVER

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers Malaysia
Campaign: Super Parents As Superheroes Drive Super Sales
BRONZE

Alexandre Bernard Advertising
Client Organisation: SHARP
Campaign: Ultimate Impossible Viewing Experience with Sharp AQUOS XLED TV
4. Most Creative – Cause Marketing
GOLD

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: From sales leader to thought leader: TENAcity band hunt and TENA Ageing report champion the cause of active ageing
SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
BRONZE

White Pony
Client Organisation: Sunway Medical Centre Velocity
Campaign: Screening Now At SMCV
5. Most Creative – Communications / Public Relations
GOLD

SLPR Worldwide
Client Organisation: Love, Bonito (Malaysia)
Campaign: Celebrating 13 Years with Iconic Love, Bonito Styles In Collaboration With KANOE
SILVER

Muma Malaysia
Client Organisation: Danone Specialised Nutrition
Brand: Dumex Dugro
Campaign: Generation Iron Strong
BRONZE

Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
6. Most Creative – Content Marketing
GOLD

Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
BRONZE

Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
7. Most Creative – Customer Engagement
GOLD

Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Gaviscon
Campaign: Perut Tenang, Ramadan Menang
SILVER

Mindmade Creative Communications
Client Organisation: Wonderlab
Campaign: Be Iconic
BRONZE

JUNO
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
8. Most Creative – Digital
GOLD

ADA Asia
Client Organisation: Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
SILVER

Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
BRONZE

Zeno Malaysia
Client Organisation: Mars Foods Malaysia
Brand: SNICKERS
Campaign: Resipi Wayang
9. Most Creative – Event (Physical/Virtual)
GOLD

Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
SILVER

Creative Exhibits Works
Client Organisation: Maxis
Brand: Maxis Home Fibre
Campaign: Maxis Home Fibre Dinocorn x Malaysia National Day 2023
BRONZE

Enlinea
Client Organisation: Motherhood.com.my
Campaign: Go-to Destinations for New Mums
10. Most Creative – Experiential
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
SILVER

FrameMotion
Client Organisation: L’Occitane
Campaign: L’Occitane Hotel Pop Up Event
BRONZE

The Clan
Client Organisation: Netflix
Campaign: NetflixMakanAngin
11. Most Creative – Gamification Campaign
GOLD

Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
SILVER

Light Up 7
Client Organisation: Bank Negara Malaysia
Campaign: Karnival Celik Kewangan Johor Kids Corner
BRONZE

CONTEN.T
Client Organisation: COACH
Campaign: COACH Holiday
12. Most Creative – Government Sector / Non-Profit Marketing
GOLD

M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
SILVER

Light Up 7
Client Organisation: Bank Negara Malaysia
Campaign: Karnival Celik Kewangan Johor Kids Corner
BRONZE

Media Prima Omnia
Client Organisation: Big Tree
Campaign: Apa Khabar? by Big Tree
13. Most Creative – Immersive Brand Activation
GOLD

FrameMotion
Client Organisation: Pavilion Bukit Jalil
Campaign: The Greatest Artist
SILVER

The Clan
Client Organisation: Netflix
Campaign: NetflixMakanAngin
BRONZE

Dentsu Creative
Client Organisation: Telekom Malaysia
Brand: Unifi Mobile
Campaign: Own The Night
14. Most Creative – Influencers / KOLs
GOLD

Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz + Rockstar = 36% sales increase!
SILVER

Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
BRONZE

Naga DDB Tribal
Client Organisation: KFC Malaysia
Brand: KFC
Campaign: Aku Budak Kepci
15. Most Creative – Integrated Media
GOLD

Misteeq Media
Client Organisation: IHH Healthcare Malaysia
Campaign: Ready For You
SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
BRONZE

theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
16. Most Creative – Launch / Re-Launch
GOLD

The Clan
Client Organisation: Netflix
Campaign: Pudu Extraction
SILVER

Chariot Agency
Client Organisation: Touch ‘n Go
Brand: ParkInsure
Campaign: Protect Yourself from Yourself
BRONZE

Ampersand Advisory, Fishermen Integrated
Client Organisation: Nando’s Malaysia
Campaign: Pineapple PERi-PERi Brings More Ong & More Sales Wor!
17. Most Creative – Multicultural Marketing
GOLD

M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
SILVER

Grey Malaysia, Aleph Labs, Directors Think Tank
Client Organisation: TM Technology Services
Campaign: TM AIDENTITI™ KITA
BRONZE

Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
18. Most Creative – Out-of-Home
GOLD

Havas Malaysia, Awesome Studios
Client Organisation: Energizer Malaysia
Brand: Armorall Malaysia
Campaign: Armorall: Dirty Displays
SILVER

Mindmade Creative Communications
Client Organisation: Wonderlab
Campaign: Be Iconic
BRONZE

Media Prima Omnia
Client Organisation: Big Tree
Campaign: Apa Khabar? by Big Tree
19. Most Creative – Social Commerce
GOLD

Waltz Maven
Client Organisation: Unearth
Campaign: Unearth Tiktok and Instagram Content Marketing
SILVER

Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
BRONZE

DoMedia Asia
Client Organisation: Gamuda Land Leisure
Brand: SplashMania
Campaign: SplashMania Official Digital Launch
20. Most Creative – Social Media
GOLD

ADA Asia
Client Organisation: Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
SILVER

KORI Integrated, Big Bear Studio, Thinking Cap Studio
Client Organisation: AMOREPACIFIC Malaysia
Brand: INNISFREE Malaysia
Campaign: INNISFREE Raya Sebenarnya
BRONZE

Naga DDB Tribal, Dentsu Malaysia, IGNITE
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: A Destination Verified By Kids, For Kids
21. Most Creative – Specific Audience
GOLD

Naga DDB Tribal
Client Organisation: IHH Healthcare
Campaign: #MovemberGoals: Tackling Men’s Health and Winning
SILVER

JUNO
Client Organisation: IHH Healthcare Malaysia
Brands: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
BRONZE

theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
22. Most Creative – Video
GOLD

Ampersand Advisory
Client Organisation: Takaful Malaysia
Campaign: Humorous Horror Makes Balik Kampung Journeys Memorable, Build Brand For Takaful This Raya
SILVER

Grey Malaysia, Aleph Labs, Directors Think Tank
Client Organisation: TM Technology Services
Campaign: TM AIDENTITI™ KITA
BRONZE

Muma Malaysia
Client Organisation: Pet World Nutritions
Brand: ProDiet
Campaign: ProDiet – Raja Kucing
23. Most Effective Use – B2B Marketing
GOLD

Mindshare Group Malaysia, ROOTS
Client Organisation: Hong Leong Bank
Campaign: Sekinchan: A win-win scenario
SILVER

Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
BRONZE

SearchGuru
Client Organisation: Maybank
Campaign: Maybank B2B Solutions: Empowering Businesses Online
24. Most Effective Use – Consumer Insight and Market Research
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brands: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
SILVER

CONTEN.T
Client Organisation: COACH
Campaign: What’s My Tabby?
BRONZE

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
25. Most Effective Use – Content
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
SILVER

Tinker Society
Client Organisation: Unilever (Malaysia)
Brand: Wall’s Malaysia
Campaign: Wall’s Mochi Musang King
BRONZE

Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Happy Beautiful Year 2023
26. Most Effective Use – Customer Acquisition
GOLD

M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
SILVER

ADA Asia
Client Organisation: Yoodo
Campaign: BONUS7: Igniting Digital Acquisition with 7GB Awesomeness
BRONZE

Mindmade Creative Communications
Client Organisation: Eucerin
Brand: Eucerin Proacne
Campaign: Eucerin ProAcne Immersive Experience
27. Most Effective Use – Digital
GOLD

M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
SILVER

OMD Malaysia
Client Organisation: CelcomDigi
Brand: CelcomDigi Fibre
Campaign: Innovating Speed Test Ads for Networks with Inconsistent Speeds
BRONZE

CONTEN.T
Client Organisation: Tommy Hilfiger
Campaign: Disney x Tommy AI Poster
28. Most Effective Use – Events (Physical / Virtual)
GOLD

Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
SILVER

GO Communications
Client Organisation: Guinness Arthurs Storehouse
Campaign: Marrying Music & Magic For a Moment
BRONZE

Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
29. Most Effective Use – Experiential
GOLD

Mindmade Creative Communications
Client Organisation: Eucerin
Brand: Eucerin Proacne
Campaign: Eucerin ProAcne Immersive Experience
SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
BRONZE

Pico Malaysia, Saatchi & Saatchi Arachnid
Client Organisation: BMW Malaysia
Campaign: Forwardism, by BMW
30. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
SILVER

M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
BRONZE

Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
31. Most Effective Use – Influencers / KOLs
GOLD

Mindshare Group Malaysia
Client Organisation: Barkath Co-Ro Manufacturing
Brand: Sunquick
Campaign: Sunquick FoodPanda Mixologists
SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
BRONZE

Beatnk, CommasPR, REBL
Client Organisation: E&O
Campaign: Human Living Series
32. Most Effective Use – Integrated Media
GOLD

OMD Malaysia
Client Organisation: CelcomDigi
Campaign: #AWorldInspiredByYou, reimagining media for CelcomDigi
SILVER

VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
BRONZE

Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
33. Most Effective Use – Launch / Re-Launch
GOLD

GO Communications
Client Organisation: Guinness Arthurs Storehouse
Campaign: Marrying Music & Magic For a Moment
SILVER

VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
BRONZE

Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
34. Most Effective Use – Loyalty & CRM
GOLD

Digital Symphony 
Client Organisation: Gamuda Cove
Campaign: Crafting A “Tailored Buying Experience” For Mio Spring, Gamuda Cove
SILVER

Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons CRM 2023
BRONZE

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Campaign: Shiseido Shines Bright: 5 Stage Funnel Drives 80% Increase In Roi For Sunscreen
35. Most Effective Use – Mobile
GOLD

Digital Symphony 
Client Organisation: LBS Bina Group
Campaign: Empowering The LBS Property Buying Experience With GPT-Powered Chatbots
SILVER

Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz scores 10/10 with 4 in 1 film and 1 engaging concert
BRONZE

Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
36. Most Effective Use – Multicultural Marketing
GOLD

M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
SILVER

Ampersand Advisory
Client Organisation: Takaful Malaysia
Campaign: Humorous Horror Makes Balik Kampung Journeys Memorable, Build Brand For Takaful This Raya
BRONZE

Personedge
Client Organisation: CelcomDigi
Campaign: The Widest and fastest Network Journey
37. Most Effective Use – Omnichannel
GOLD

Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Rahsia Gaya Raya 2023
SILVER

M&C Saatchi
Client Organisation: Sime Darby Property
Campaign: Sold In 60 Minutes: Serasi Launch
BRONZE

Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
38. Most Effective Use – Social Commerce
GOLD

Digital Symphony 
Client Organisation: Takaful Ikhlas
Campaign: “Insurance That Speaks To You” Campaign By Takaful Ikhlas – Creating Hyper-Relevancy In Insurance Marketing
SILVER

Mindshare Group Malaysia
Client Organisation: Barkath Co-Ro Manufacturing
Brand: Sunquick
Campaign: Sunquick Uncovers FoodPanda Riders Hidden Talent
BRONZE

DoMedia Asia
Client Organisation: Gamuda Leisure
Brand: SplashMania
Campaign: Launching Of SplashMani
39. Most Effective Use – Social Media
GOLD

Vertixal
Client Organisation: Anchor Food Professionals
Campaign: Anchor Foodie
SILVER

GrowthOps Asia
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: MySiswa Dish
BRONZE

Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Empowering Watsons Influencers as Advocates
40. Most Effective Use – Specific Audience
GOLD

The Gaming Company
Client Organisation: Samsung Asia
Brand: Samsung
Campaign: Samsung Odyssey Cup: Southeast Asia Influencer Invitationals
SILVER

Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
BRONZE

Astro Media Solutions, IPG Mediabrands
Client Organisation: U Mobile
Campaign: Heartbeat of the Season: U Mobile’s Bombastika Raya Connects with the Malay Community Through A Larger-Than-Life Festive Concert
41. Most Effective Use – Video
GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
SILVER

theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
BRONZE

Mindshare Group Malaysia, ROOTS
Client Organisation: Hong Leong Bank
Campaign: Kayapo Turning Views into Leads
42. Best Account Manager
GOLD

DNA Creative Communications
Individual: Adele Ignatius
SILVER

DoMedia Asia
Individual: Valerie Yong Yuet Wen
BRONZE

Beatnk
Individual: Alexandra Wong
43. Best Art Director/Designer
GOLD

The Sudden Impact! Entertainment Company
Individual: Lynton V. Harris
SILVER

The Clan
Individual: Nick Jee Ting
BRONZE

Beatnk
Individual: Samantha Lee
44. Best Strategist
GOLD

DNA Creative Communications
Individual: Ashvin Anamalai
SILVER

Hexa-Communications
Individual: Seet Heng Teoh
BRONZE

Naga DDB Tribal
Individual: Mark Siew