2023 Judge's Profile

Cecilia Wong

AVP, Group Brand & Sponsorships

CIMB Malaysia

Throughout her 16 years in creative media and marketing solutions, Cecilia has always been a fan of impactful campaigns that are memorable. Cecilia spent the first half of her career in the media industry, where her role was focused on helping advertising clients develop effective media solutions according to their objectives. Armed with the experiences that she gained, Cecilia then crossed over to the brand owners side and took on marketing lead roles in various industries including e-government service, F&B and travel e-commerce.

Currently, Cecilia is enjoying her role in CIMB and recently secured the Official Main Sponsor title for CIMB in Coldplay’s world tour in Malaysia. In conjunction with this event, Cecilia worked with her team to execute the “First in Line with CIMB” campaign, where CIMB cardholders were given early access to purchase the concert tickets in an exclusive pre-sale day.

Cecilia’s purpose is to continue creating meaningful campaigns that will produce valuable outcomes.