2025 Finalists
1. Most Creative - Artificial Intelligence
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI Creates Song of Love by Toddlers for Mother’s Day, wins 2 records in 2 countries |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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OMD Malaysia Client Organisation: CelcomDigi Brand: CelcomDigi Enterprise Campaign: CelcomDigi Enterprise: Reimagining News Consumption with AI |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘KARAK HIGHWAY’ |
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VML Malaysia Client Organisation: TM Technology Services Brand: UNIFI Campaign: Virtual Intelligence Creator |
2. Most Creative – B2B Marketing
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Record Reach, Real Results: How Pepsi Drove Distribution Through Cultural Relevance & Unity |
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Ampersand Advisory Client Organisation: Johnson & Johnson Brand: Acuvue Campaign: Beauty Wrapped in Comfort: How Acuvue Redefined the Lens Experience with Elegance |
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Muma Malaysia Client Organisation: Shielder Eco Waste Management Brand: Shielder Campaign: The Guardians of the River |
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Qlic Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign |
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Rhingle Client Organisation: Unilever Food Solutions Campaign: CintaRasa Ramadan : A Campaign That Broke Fast With The Forgotten |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
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VML Malaysia Client Organisation: TM Technology Services Brand: Unifi Business Campaign: Ambassadors Of Failure |
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Zeno Malaysia Client Organisation: ByteDance Brand: TikTok Shop Campaign: The TikTok Exchange |
3. Most Creative – Campaign Pivot
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Monogram Concepts Client Organisation: Toyo Tyre Sales and Marketing Malaysia Brand: Toyo Tires Campaign: Toyo Tires Gratitude Gold Carnival 2024 |
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One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL |
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VML Malaysia Client Organisation: KARA Campaign: Packs for Malaysians |
4. Most Creative – Cause Marketing
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Survivors Inspire, Actions Empower: 6 Survivors Join the Fight Against Breast Cancer |
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Ampersand Advisory Client Organisation: Atlas Vending (Etika Group of Companies) Brand: Atlas Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Spark Capital Development Client Organisation: Alliance Bank Campaign: Future-Proofing Malaysia: One Child, One Lesson, One Cause |
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Demojo Communication Client Organisation: A.W. Faber-Castell (M) Brand: Faber-Castell Campaign: Faber-Castell Young Artist Award 2024 |
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Invictus Blue Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: RINGGIT THIEVES: THE SERIES THAT SCAMMED FOR GOOD |
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Mantra Communication Client Organisation: Panasonic Malaysia Campaign: Kempen Rakan Bersih Ceria |
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Talon Creative, Kingdom Digital, MediaBrands Content Studio, Mindshare Media Client Organisation: Astro Malaysia Campaign: Astro Originals Project Exit |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Acceptance: Uncovering the beauty of a mind unseen |
5. Most Creative – Communications / Public Relations
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Detect to Protect: 6 Survivors wants Women to take Early Action Against Breast Cancer |
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Ampersand Advisory Client Organisation: Atlas Vending (Etika Group of Companies) Brand: Atlas Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: A Voice for Every Mum: Enfagrow Uses AI to Redefine Communication This Mother’s Day |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Malaysia’s First Ever Senior Esports Team |
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Redhill Communications Client Organisation: Cisco Systems Malaysia Brand: Cisco Campaign: Cisco AI Day |
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Strongnote Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ MindPro Campaign: Enfagrow A+ Future-Ready A+ Kids Expo |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: guardian Malaysia Brand: guardian Campaign: Own Your Beautiful |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
6. Most Creative – Content Marketing
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Can Design to Campaign Anthem: A Celebration Told by East Malaysians |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Malaysia’s First Ever Senior Esports Team |
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Ampersand Advisory, Spark Capital Development Client Organisation: Alliance Bank Campaign: By Kids, For Kids: Financial Literacy Storytelling in 1461 schools |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. |
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DoMedia Asia Client Organisation: AIG Malaysia Campaign: Mobility Protect Insurance Launch |
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Fishermen Integrated Client Organisation: Petroliam Nasional (PETRONAS) Brand: PETRONAS Campaign: Winning Over Gen Z: PETRONAS Pioneers TikTok for Malaysia’s Fortune 500 |
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Havas Malaysia, Invictus Blue, H/Advisors Klareco Client Organisation: PRO-NET Brand: Proton e.MAS Campaign: The e.MAS 7 Tour |
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Invictus Blue Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: RINGGIT THIEVES – EVERY SCAM TELLS A STORY |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
7. Most Creative – Customer Engagement
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Tiny Voices, Massive Engagement: AI Crafts a Love Song from Toddlers to Mums |
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Ampersand Advisory, Fishermen Integrated Malaysia Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Yuuummmm Seng! Pepsi CNY Campaign Sparks Enthusiastic Customer Participation! |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Fishermen Integrated Client Organisation: HTFU Restaurants Brand: BananaBro Campaign: BananaBro Banana Leaf Rice Blankie |
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Innity Client Organisation: Mamee Double-Decker Brand: Mister Potato Campaign: Mister Potato x Squid Game 2 Cabaran Sotong |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Oat Krunch Campaign: Oat Krunch “Goodness ‘o Clock” |
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One Team (Naga DDB Tribal + M&C Saatchi) Client Organisation: CelcomDigi Brand: CelcomDigi Network Campaign: CelcomDigi’s Skuad 5G |
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Rapp Malaysia Client Organisation: Mercedes-Benz Malaysia Campaign: Mercedes-Benz Certified Pre-Owned Carnival |
8. Most Creative – Digital
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: The Allianz Road to Paris: Digital Strategy Meets Olympic Spirit! |
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Ampersand Advisory Client Organisation: Gamuda Land Brand: The Clove Campaign: From Clicks to Closings: How The Clove’s Digital Strategy Drove a 100% Take-Up Rate |
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Ampersand Advisory, Fishermen Integrated Malaysia Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Pepsi’s Digital Dragon Triumph: Achieving 28% Sales Growth This Chinese New Year |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: Nando’s PERi-crackle Drives Furious Flavours And Sales |
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Dentsu (Malaysia) Client Organisation: Mamee Brand: Mamee Chef (Instant Noodles) Campaign: Luck-sa Mari Ong Mari |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Turning AI Illusion into Real Engagement: CelcomDigi’s Digital Masterstroke |
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Monogram Concepts Client Organisation: Toyo Tyre Sales and Marketing Malaysia Brand: Toyo Tires Campaign: Toyo Tires Gratitude Gold Carnival 2025 |
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One Team (Naga DDB Tribal + M&C Saatchi) Client Organisation: CelcomDigi Brand: CelcomDigi Fibre Campaign: Hyperspeed |
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One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra |
9. Most Creative – Event (Physical / Virtual)
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: Spot the Scam: The Nation’s Youngest Financial Superheroes Rise across 1461 schools |
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Bravo Events & Entertainment Client Organisation: Schwarzkopf Professional Brand: Igora Zero Amm Campaign: Igora Zero Amm Launch |
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Dentsu (Malaysia) Client Organisation: Petroliam Nasional (PETRONAS) Campaign: Road to PETRONAS 50 Anniversary |
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Kingdom Digital Client Organisation: EVA Airways Corporation Brand: EVA Air Campaign: Worlds Within Reach |
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MBCS Client Organisation: Wipro Unza Brand: Safi Campaign: Sembur, Play, Slay With Safi Shayla Hair Mist |
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Strongnote Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ MindPro Campaign: Enfagrow A+ Future-Ready A+ Kids Expo |
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The Clan Client Organisation: Netflix Malaysia Campaign: When Squid Game 2 Bleeds Into Our World |
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VML Malaysia Client Organisation: MAGGI Campaign: Ini MAGGI Kita |
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YellowLeads Client Organisation: Julie’s Malaysia Campaign: Julie’s Waffle Escapades |
10. Most Creative – Experiential
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: The Ultimate Elevator Pitch: Where Entrepreneurs had 60 seconds to define their destiny |
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: As Easy as AEIOU: Experiential Learning Creates Real Impact across 1461 schools |
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Archetype Malaysia Client Organisation: IKEA Malaysia Campaign: IKEA Snooze Fest 2024 |
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Bravo Events & Entertainment Client Organisation: Wardah Campaign: Wardah Skinverse |
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DNA Creative Communications Client Organisation: AK FILMS PRODUCTION Campaign: Krishh Live in Malaysia |
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Jixe Events (Predator Malaysia) Client Organisation: Acer Malaysia Brand: Predator Malaysia Campaign: Predator Truck Roadshow |
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Pico Malaysia Client Organisation: BMW Malaysia Campaign: BMW iX2 Make It Real |
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Pico Malaysia Client Organisation: Carlsberg Malaysia Campaign: Carlsberg Real Spicy, Real Smooth |
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Qlic Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL |
11. Most Creative – Gamification Campaign
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools |
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Pepsi’s CNY Campaign Brings Gold, Games, and Sustainability to Chinese New Year |
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Havas Malaysia Client Organisation: Domino’s Pizza Enterprises Brand: Domino’s Pizza Malaysia Campaign: Grand Theft IG |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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Mechanikos Client Organisation: MyDigital ID Campaign: MyDigital ID’s Scam Invaders |
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Media Prima Omnia Client Organisation: Big Tree Campaign: Jom, Teka Peribahasa! |
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Zeno Malaysia Client Organisation: MARS Food Brand: Snickers Campaign: You’re Not On Your Game When You’re Hungry |
12. Most Creative – Government Sector / Non-Profit Marketing
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Ampersand Advisory Client Organisation: Atlas Vending (Etika Group of Companies) Brand: Atlas Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support |
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DNA Creative Communications Client Organisation: IBDE ILHAM Campaign: FESTIVAL TURATH ISLAMI SELANGOR 2024 |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Brand: aminoVITAL® Campaign: aminoVITAL® Merdeka Campaign |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali) |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: Jangan Scam Hatiku |
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Mechanikos Client Organisation: MyDigital ID Campaign: MyDigital ID Metaverse: Animated, Activated, and Amplified |
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Media Prima Omnia Client Organisation: Big Tree Campaign: From Billboards to Backpacks |
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Moving Walls Client Organisation: National Cancer Society of Malaysia Campaign: Creating a Cancer Aware Malaysia |
13. Most Creative – Hyperlocal Marketing
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ABR Group Client Organisation: Kum Thim Food Industries Brand: MCM Campaign: FUN 滚 GO 好年！(Yee Sang Product Relaunch) |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: One Culture-Rich Celebration. Millions Reached. Pepsi’s Hyperlocal Breakthrough in East Malaysia |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Good People Network Client Organisation: Netflix Campaign: Appa Lion Dance |
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Intigus Communications Client Organisation: Etiqa Life Insurance Campaign: Live Chill, No Drama with Etiqa |
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MBCS, BPN Client Organisation: U-Mobile Campaign: U Mobile Bangkit, Capturing the Hearts of East Malaysians |
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MediaCliQ Group, Macam Yes Studios Client Organisation: Allianz Malaysia Campaign: Kisar Terror |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
14. Most Creative – Immersive Brand Activation
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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DNA Creative Communications Client Organisation: KL East Mall Campaign: A Paddington Celebration Beyond Borders |
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Kredence Creative Solutions Client Organisation: Sa Sa Malaysia Brand: Mercedes-Benz Parfums Campaign: Mercedes-Benz Parfums Roadshow – Gifts of Timeless Elegance |
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M&C Saatchi (M), Naga DDB, FrameMotion Studio Client Organisation: CelcomDigi Campaign: CelcomDigi AI Experience Centre (AiX): The One-stop Immersive Centre Driving Malaysia’s Digital Transformation |
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Mad Hat Asia Client Organisation: Mondelez Malaysia Brand: OREO Campaign: OREO Pokemon 2024 |
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Qlic Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign |
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The Clan, Trapper, Good People Network, REISE Digital, Inspyr Comms Client Organisation: Netflix Malaysia Campaign: When Squid Game 2 Bleeds Into Our World |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ |
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VML Malaysia Client Organisation: MAGGI Campaign: Ini MAGGI Kita |
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Zeno Malaysia Client Organisation: MARS Food Brand: M&M’s Campaign: Make Fun Happen |
15. Most Creative – Influencers / KOLs
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: 6 Real Women, 6 Real Journeys: Inspiring Action Against Breast Cancer |
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Ampersand Advisory Client Organisation: Johnson & Johnson Brand: Acuvue Campaign: Crafting Loyalty with Define – 35% of Trial Users Became Full-Time Lens Wearers |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Malaysia’s First Ever Senior Esports Team |
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Aspect Ratio Studios Client Organisation: Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: For You, I Would… |
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C27 Client Organisation: Versa Campaign: Versa Quests with Khairy Jamaluddin |
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Good People Network Client Organisation: Netflix Campaign: Bridgerton Batik Dress |
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REISE Digital, Good People Network, The Clan, Trapper, Inspyr Comms Management Client Organisation: Netflix Campaign: When Squid Game 2 Bleeds Into Our World |
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Sevenvault Client Organisation: Beiersdorf (Malaysia) Brand: Hansaplast Campaign: Hansaplast Scar Reducer 2024 Campaign |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: SILIQA™ – Experience Nature’s Oldest Skincare Secret |
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YellowLeads Client Organisation: Julie’s Malaysia Campaign: Julie’s Waffle Escapades |
16. Most Creative – Integrated Media
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, Fishermen Integrated Malaysia Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Gold Cups to Festive Cheers: Pepsi’s CNY Campaign Creates Winning Moments! |
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GrowthOps Asia Client Organisation: Shell Brand: Shell FuelSave Campaign: A Quest for More |
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Havas Malaysia, Invictus Blue, H/Advisors Klareco Client Organisation: PRO-NET Brand: Proton e.MAS Campaign: The e.MAS 7: Malaysia’s First-Ever Electric Vehicle. |
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OMD Malaysia Client Organisation: CelcomDigi Brand: CelcomDigi Brand Campaign: Generasi 5G: Redefining Connectivity, Empowering a Generation |
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Qlic Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign |
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VML Malaysia Client Organisation: Nestlé Malaysia Brand: KitKat Campaign: Have A Borneo Break! |
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VML Malaysia Client Organisation: TM Technology Services Brand: UNIFI Campaign: Virtual Intelligence Creator |
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YellowLeads, QLIC Solution, Parisign Media Client Organisation: J&T Express Malaysia Campaign: Hantar Kasi Jadi |
17. Most Creative – Interactive Storytelling
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, Living Minds Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia |
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Ampersand Advisory, Spark Capital Development Client Organisation: Alliance Bank Campaign: Choose Your Adventure, Save Your Future: AEIOU’s Narrative Learning Revolution |
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Cake Experiential Communications (Asia) Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Light of Hope – Deepavali 2024 |
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Digital People Client Organisation: Ayam Brand Malaysia Campaign: Pop Yeh Yeh Bok Bok Raya 2024 |
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Mad Hat Asia Client Organisation: REXKL Campaign: Kuala Lumpur Chinatown Festival 2024 |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Resorts World Genting Campaign: The Dragon’s Summit: The Largest Ever Congregation Of “Dragons” In Malaysia |
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VML Malaysia Client Organisation: TM Technology Services Brand: UNIFI Campaign: Virtual Intelligence Creator |
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Zeno Malaysia Client Organisation: MARS Food Brand: M&M’s Campaign: Make Fun Happen |
18. Most Creative – Launch / Re-Launch
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Bravo Events & Entertainment Client Organisation: Schwarzkopf Professional Brand: Igora Zero Amm Campaign: Igora Zero Amm Launch |
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M&C Saatchi (M), Minerva Productions Client Organisation: MR. D.I.Y. Trading Brand: MR.DIY Campaign: PANDAi Jaga Anda |
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Mindmade Creative Communications Client Organisation: F&N Brand: Carnation Campaign: Pattern with Carnation |
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Mindmade Creative Communications Client Organisation: OFFSPRING Campaign: Malaysia’s First Science-Backed Diaper Campaign |
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Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: Bringing The Deliciousness Back To Domino’s |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL |
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VML Malaysia Client Organisation: Nestlé Malaysia Brand: KitKat Campaign: Have A Borneo Break! |
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Zeno Malaysia Client Organisation: MARS Food Brand: M&M’s Campaign: Make Fun Happen |
19. Most Creative – Multicultural Marketing
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Good People Network Client Organisation: Netflix Campaign: Appa Lion Dance |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali) |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: How To Make Murukku: Anti-Scam Flavour |
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Muma Malaysia Client Organisation: Southern Lion Brand: Fresh and White Campaign: Long Lasting Fresh Breath. Long Lasting Tradition. |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Resorts World Genting Campaign: The Dragon’s Summit: The Largest Ever Congregation Of “Dragons” In Malaysia |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Acceptance: Uncovering the beauty of a mind unseen |
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VML Malaysia Client Organisation: KARA Campaign: Packs for Malaysians |
20. Most Creative – Out-of-Home
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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Big Tree, Media Prima Omnia Client Organisation: Unilever Brand: Dove Campaign: Dove Ultrasonic Sensor |
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Havas Malaysia Client Organisation: Domino’s Pizza Enterprises Brand: Domino’s Pizza Malaysia Campaign: The Pepperoni-fication |
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M&C Saatchi (M), Minerva Productions Client Organisation: MR. D.I.Y. Trading Brand: MR.DIY Campaign: PANDAi Jaga Anda |
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Media Prima Omnia Client Organisation: Big Tree Campaign: Jom, Teka Peribahasa! |
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Moving Walls, Publicis Groupe Client Organisation: Lipton Brand: Teh Tarik Campaign: Lipton lended tradition with modern convenience for Teh Tarik |
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Posterscope Client Organisation: CelcomDigi Campaign: The Dreamer |
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Qlic Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign |
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The Clan, Trapper, Good People Network, REISE Digital, Inspyr Comms Client Organisation: Netflix Malaysia Campaign: When Squid Game 2 Bleeds Into Our World |
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YellowLeads, QLIC Solution, Parisign Media Client Organisation: J&T Express Malaysia Campaign: Hantar Kasi Jadi |
21. Most Creative – Social Commerce
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Device Fiesta |
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Mad Hat Asia Client Organisation: Kenvue Brand: Listerine Campaign: Listerine Swish & Makan |
22. Most Creative – Social Media
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: From Premiums to Paris! Allianz Powers Dreams Through Social |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Strikes a Chord on Social Media with AI Tribute ‘A+ Mums Raise A+ Kids’ |
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Ampersand Advisory, Hamburger Asia Client Organisation: Alliance Bank Campaign: From Posts to Participation: How Alliance Bank Heritage Run used Social Media to Boost Cultural Appreciation and Brand Love |
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Digital People Client Organisation: Ayam Brand Malaysia Campaign: Pop Yeh Yeh Bok Bok Raya 2024 |
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Good People Network, The Clan, Trapper, REISE Digital, Inspyr Comms Managementk Client Organisation: Netflix Campaign: When Squid Game 2 Bleeds Into Our World |
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Invictus Blue Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: RINGGIT THIEVES: MADE TO BINGE. BUILT TO WARN. |
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MediaCliQ Group, Macam Yes Studios Client Organisation: Allianz Malaysia Campaign: Kisar Terror |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Jack ‘n Jill Roller Coaster Campaign: Roller Coaster MAX Size, MAX Crunch, MAX Flavor |
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PersonEdge, iMedia Client Organisation: CelcomDigi Campaign: Unpacking How CelcomDigi’s Turned AI Illusion into Real Engagement |
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Talon Creative, Kingdom Digital, MediaBrands Content Studio, Mindshare Media Client Organisation: Astro Malaysia Campaign: Astro Originals Project Exit |
23. Most Creative – Sonic Branding
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian Mothers |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. |
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FWO Consultancy Client Organisation: Misto Malaysia (previously known as Fila WR Malaysia) Brand: Fila Campaign: Fila’s Dominating Malaysia Airwaves Loud & Clear |
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M&C Saatchi (M), Naga DBB, OMD (M), PersonEdge, Kingdom Digital Solutions Client Organisation: CelcomDigi Campaign: CelcomDigi One Plan |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening |
24. Most Creative – Specific Audience
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Mum, This One’s for You: AI Uses Toddlers’ Voices to Create One-of-a-Kind Love Songs |
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Cake Experiential Communications (Asia) Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Light of Hope – Deepavali 2024 |
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Expert Media Global Client Organisation: Spritzer Campaign: Cabar Dirimu, Cipta Versi Baharu |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Mobile Campaign: Freedom Seringgit |
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Intigus Communications Client Organisation: Etiqa Life Insurance Campaign: Live Chill, No Drama with Etiqa |
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Jiggee Client Organisation: Deloitte SEA Campaign: Deloitte Southeast Asia Partner Conference 2024 Opening |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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MBCS Client Organisation: Wipro Unza Brand: Aiken Campaign: Aiken’s CNY Glow Up: A Stephen Chow-Inspired Whitening Celebration |
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MBCS, BPN Client Organisation: U-Mobile Campaign: U Mobile Bangkit, Capturing the Hearts of East Malaysians |
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Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference |
25. Most Creative – Video
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Tiny Dot, Big Impact—1 Film Sparks 11,000 Breast Cancer Screenings |
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Ampersand Advisory, Fishermen Integrated Malaysia Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Pepsi’s CNY Campaign Brings Gold, Games, and Sustainability to Chinese New Year |
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Bold Media Client Organisation: guardian Malaysia Brand: guardian Campaign: guardian X KUNDAL |
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Cake Experiential Communications (Asia) Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Light of Hope – Deepavali 2024 |
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IMAJEN Client Organisation: AVALAND Campaign: Aetas Seputeh – A Craft, The Masterpiece |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali) |
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M&C Saatchi (M), Naga DDB Client Organisation: CelcomDigi Campaign: Nadi – The Pulse of Nature | CelcomDigi Pesta Kaamatan & Hari Gawai |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Acceptance: Uncovering the beauty of a mind unseen |
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VML Malaysia Client Organisation: TM Technology Services Brand: Unifi Business Campaign: Ambassadors Of Failure |
26. Most Effective Use - Artificial Intelligence
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian and Singaporean Mums, win 2 records |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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OMD Malaysia Client Organisation: McDonald’s Campaign: McDonald’s Inside Out approach – Clean Room Solution for ad impact |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘KARAK HIGHWAY’ |
27. Most Effective Use – B2B Marketing
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: 60 Seconds to Greatness: Redefining the SME Pitch |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation |
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Astro Media Solutions Campaign: Always-On, Always Engaging: The AMS B2B Playbook |
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Consider iProspect Client Organisation: Resorts World Genting Campaign: Genting Sustainbiz F&B Expo |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Business Campaign: Unibizity |
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Muma Malaysia Client Organisation: Shielder Eco Waste Management Brand: Shielder Campaign: Shielder – The Guardians Of The River |
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Newnormz (My Weekend Plan) Client Organisation: TIMES24 Malaysia Campaign: Turning Clicks Into Contracts: Times Parking’s SEO-Led Revamp |
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NP Digital Malaysia Client Organisation: Maybank Campaign: Empower SME: Fast-Track Financing for Business Growth |
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Rhingle Client Organisation: VSTECS Campaign: AI+DC Conference : Uniting IT Competitors and Partners Under One Roof In The Name of AI |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
28. Most Effective Use – Consumer Insight and Market Research
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Knowledge Saves Lives: Leveraging Data to Transform Women’s Breast Health |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Tropicana Twister Campaign: Tropicana Twister: Sahur drives sales and instructiveness |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. |
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M&C Saatchi (M) Client Organisation: Bank Negara Malaysia Campaign: Jangan Scam Hatiku |
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Mechanikos Client Organisation: MyDigital ID Campaign: MyDigital ID’s Journey from Skepticism to Widespread Adoption through Sentiment Insight-Driven Campaigns |
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MediaCliQ Group, Macam Yes Studios Client Organisation: Allianz Malaysia Campaign: Kisar Terror |
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NP Digital Malaysia Client Organisation: The Vida World Brand: VIDA Zero Campaign: Turning Insights into Impact: The Power of Salam Kosong-Kosong in VIDA Zero’s Success |
29. Most Effective Use – Content
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Can Design to Campaign Anthem: A Celebration Told by East Malaysians |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Tropicana Twister Campaign: Tropicana Twister: Sahur drives sales and instructiveness |
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Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Malaysia’s First Ever Senior Esports Team |
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Ampersand Advisory, Living Minds Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: SILIQA™ – Experience Nature’s Oldest Skincare Secret |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening |
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Vertixal Client Organisation: Anchor Food Professional Campaign: HOW ANCHOR FOODIE TRIPLED KPIS & CAPTIVATED CONSUMERS WITH SOCIAL MEDIA INGENUITY |
30. Most Effective Use – Contextual Advertising
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth in SME lending |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Ampersand Advisory, Living Minds Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia |
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Ink Marketing Client Organisation: Shojikiya Brand: Nissin Campaign: Nissin Big Cup Noodles |
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Mindmade Creative Communications Client Organisation: F&N Brand: Carnation Campaign: Pattern with Carnation |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Oat Krunch Campaign: Oat Krunch “Goodness ‘o Clock” |
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Ratio:Cause Client Organisations: CelcomDigi, Meta, Ministry of Communications, Content Forum Brand: Online Safety IRL Campaign: Online Safety IRL Campaign |
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Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding: RHB’s new mobile banking app turns functional features into emotional benefits |
31. Most Effective Use – Customer Acquisition
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: The Ekspres Campaign |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Device Fiesta |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Munchy’s Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Oat Krunch Campaign: Oat Krunch “Goodness ‘o Clock” |
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Mindmade Creative Communications Client Organisation: OFFSPRING Campaign: Malaysia’s First Science-Backed Diaper Campaign |
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NP Digital Malaysia Client Organisation: Maybank Campaign: MAE-llionaire: The Ultimate Digital Banking Quest |
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NP Digital Malaysia Client Organisation: Maybank Campaign: AOLO: Apply Online Lagi Onz – Redefining Digital Banking Adoption |
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OMD Malaysia Client Organisation: CelcomDigi Brand: CelcomDigi Fibre Campaign: From Complacency to Conversion: Reinventing Home Internet Sign-Ups |
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One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
32. Most Effective Use – Digital
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Beyond Impressions: Demonstrating ROI Through Multi-Channel Digital Marketing that drove Breast Screening |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% |
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Ampersand Advisory Client Organisation: Loob Holdings Brand: Tealive Campaign: “Hokkaido Melon Boba? Apa tu?” Story of how Influencers change misconception tastefully |
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Ampersand Advisory Client Organisation: UEM Sunrise Brand: The Minh Campaign: The Minh: Where precision met performance: smart targeting, real bookings and 16.8x returns. |
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Ampersand Advisory, Fishermen Integrated, The Gaming Company Client Organisation: Etika Brand: Goodday Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. |
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: The Ekspres Campaign |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Device Fiesta |
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NP Digital Malaysia Client Organisation: The Vida World Brand: VIDA Zero Campaign: Zero Guilt, Maximum Impact: VIDA Zero’s Digital-First Success with Salam Kosong-Kosong |
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OMD Malaysia Client Organisation: McDonald’s Campaign: Accelerating Performance: McDelivery’s Vespa Stamp Card Campaign Redefines Engagement |
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Skribble Client Organisation: Rakuten Trade Campaign: Own It With Raku-Invest |
33. Most Effective Use – Events (Physical / Virtual)
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Ampersand Advisory Client Organisation: Rev Edition Brand: Hoka Campaign: Flylab makes 137% more shoes fly off the shelf |
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Bravo Events & Entertainment Client Organisation: Wardah Campaign: Wardah Skinverse |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Brand: AJI-NO-MOTO® Campaign: Smart Umami Wheels |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Brand: “AJINOMOTO” GYOZA Campaign: AJINOMOTO Gyoza x One Piece |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Campaign: Seni Dalam Rasa |
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FWO Consultancy Client Organisation: Fila Campaign: Smashing our way from almost-Zero to 100% legit Pickleball Hero |
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Pico Malaysia Client Organisation: BMW Malaysia Campaign: BMW iX2 Make It Real |
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Pico Malaysia Client Organisation: Carlsberg Malaysia Campaign: Carlsberg Real Spicy, Real Smooth |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ |
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TRAD3MARK INTEGRATION Client Organisation: Sime Darby Beyond Auto Brand: BYD Malaysia Campaign: BYD SEAL Launch: Innovation Meets Acceleration |
34. Most Effective Use – Experiential
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region |
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Ampersand Advisory Client Organisation: Rev Edition Brand: Hoka Campaign: Flylab makes 137% more shoes fly off the shelf |
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Archetype Malaysia, Design Bloc. Studio Client Organisation: IKEA Malaysia Campaign: IKEA Snooze Fest 2024 |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Campaign: Seni Dalam Rasa |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Campaign: AJI-NO-MOTO® |
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FWO Consultancy Client Organisation: Fila Campaign: Fila serves up an Experiential Extraordinaire masterstroke |
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Mechanikos Client Organisation: Ministry of Health Campaign: Agenda Nasional Malaysia Sihat: Malaysia’s First Immersive Healthverse |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Oat Krunch Campaign: Oat Krunch “Goodness ‘o Clock” |
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Pico Malaysia Client Organisation: Carlsberg Malaysia Campaign: Carlsberg Real Spicy, Real Smooth |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL |
35. Most Effective Use – Government Sector / Non-Profit Marketing
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Expert Media Global Client Organisation: Ajinomoto Malaysia Campaign: Seni Dalam Rasa |
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Mantra Communication Client Organisation: Kementerian Pendidikan & Panasonic Malaysia Campaign: Panasonic Rakan Bersih Ceria |
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Mechanikos Client Organisation: Ministry of Health Campaign: Agenda Nasional Malaysia Sihat: Malaysia’s Immersive Healthverse |
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Mechanikos Client Organisation: MyDigital ID Campaign: MyDigital ID Metaverse: A Case for Digital Nation-Building |
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Ratio:Cause Client Organisation: Ministry of Communications, Content Forum Brand: Online Safety IRL Campaign: Online Safety IRL Campaign |
36. Most Effective Use – Influencers / KOLs
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Archetype Agency Client Organisation: IKEA Malaysia Campaign: IKEA Snooze Fest 2024 |
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Aspect Ratio Studios Client Organisation: Nestlé Malaysia Brand: Maggi Campaign: Camni Baru Syiok! |
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Expert Media Globals Client Organisation: Ajinomoto Malaysia Brand: AJI-NO-MOTO® Campaign: Smart Umami Wheels |
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Expert Media Globals Client Organisation: Spritzer Campaign: Cabar Dirimu, Cipta Versi Baharu |
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Mad Hat Asia Client Organisation: Bel Group Malaysia Campaign: Bel Group Malaysia 2024: A Year of Everyday Influence |
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Mindmade Creative Communications Client Organisation: OFFSPRING Campaign: Malaysia’s First Science-Backed Diaper Campaign |
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PersonEdge Client Organisation: CelcomDigi Campaign: Skuad 5G: How An Eclectic Pick Of KOLs Powered Up Malaysia’s Sentiment |
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Sevenvault Client Organisation: Beiersdorf (Malaysia) Brand: NIVEA Campaign: NIVEA KOLs Club Project |
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Sevenvault Client Organisation: Beiersdorf (Malaysia) Brand: Hansaplast Campaign: Hansaplast Scar Reducer 2024 Campaign |
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Sevenvault Client Organisation: Beiersdorf (Malaysia) Brand: Eucerin Campaign: Malaysia’s First Science-Backed Diaper Campaign |
37. Most Effective Use – Integrated Media
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Homesoy 3.0 Leveraging Omni-Channel Strategies to Drive Mammogram Appointments |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. |
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Archetype Agency Client Organisation: IKEA Malaysia Campaign: IKEA Snooze Fest 2024 |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Campaign: Seni Dalam Rasa |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Brand: AJI-NO-MOTO® Campaign: Smart Salt Campaign |
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One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: SILIQA™ – Experience Nature’s Oldest Skincare Secret |
38. Most Effective Use – Launch / Re-Launch
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Alpha Access PR Client Organisation: Boost Bank Campaign: Launching Boost Bank: Malaysia’s First Digital Bank with A Pioneering Embedded Banking Platform |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation |
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Ampersand Advisory, Astro Shaw Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share! |
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Bravo Events & Entertainment Client Organisation: MAKEOVER Campaign: Makeover Playroom |
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GrowthOps Asia Client Organisation: Shell Brand: Shell FuelSave Campaign: A Quest for More |
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NP Digital Malaysia Client Organisation: Takaful Malaysia Brand: Kaotim Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks? |
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Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: Bringing The Deliciousness Back To Domino’s |
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VoxEureka Client Organisation: PUMA Malaysia Campaign: Launch of PUMA’s Malaysia’s Flagship Store |
39. Most Effective Use – Loyalty & CRM
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Ampersand Advisory Client Organisation: Rev Edition Brand: Hoka Campaign: Fly Human Fly |
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NP Digital Malaysia Client Organisation: Maybank Campaign: MAE-llionaire: Transact, Earn, and Win Big |
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OMD Malaysia Client Organisation: McDonald’s Campaign: ‘Data Driven Revival’ – How McDonald’s CRM Segmentation Rekindled Lapsed Users & Maximized Loyalist Sales |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: Bringing The Deliciousness Back To Domino’s |
40. Most Effective Use - Mobile
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI Creates Song of Love by Toddlers for Mother’s Day through Mobile, wins 2 records |
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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NP Digital Malaysia Client Organisation: Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading |
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NP Digital Malaysia Client Organisation: Maybank Campaign: MAE-llionaire: Mobile-First Banking, Rewarding Every Tap |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding: RHB’s new mobile banking app turns functional features into emotional benefits |
41. Most Effective Use - Multicultural Marketing
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi |
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Mad Hat Asia Client Organisation: REXKL Campaign: Kuala Lumpur Chinatown Festival 2024 |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Munchy’s Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign |
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NP Digital Malaysia Client Organisation: Hawley & Hazel Marketing (Malaysia) Brand: Darlie Malaysia Campaign: Darlie Double Action (DDA) East Malaysia Premium Promotion 2024 |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Acceptance: Uncovering the beauty of a mind unseen |
42. Most Effective Use – Omnichannel
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation |
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Ampersand Advisory Client Organisation: Rev Edition Brand: Hoka Campaign: Fly Human Fly |
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: The Ekspres Campaign |
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Ink Marketing Client Organisation: Shojikiya Brand: Nissin Campaign: Nissin Big Cup Noodles |
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Mechanikos Client Organisation: MyDigital ID Campaign: MyDigital ID Metaverse: A 360° Trust-Building Journey |
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NP Digital Malaysia, Target Media Client Organisation: Emax Beaute International Brand: Emax Beaute Campaign: Unifying Every Moment: How Stem-K Regen+ Transformed Engagement with a Seamless Omnichannel Experience |
43. Most Effective Use – Social Commerce
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Ampersand Advisory Client Organisation: Loob Holdings Brand: Tealive Campaign: From Segmentation to Sales: Social Commerce Delivered Results for Tealive |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Device Fiesta |
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Mad Hat Asia Client Organisation: Kenvue Brand: Listerine Campaign: Listerine Swish & Makan |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
44. Most Effective Use – Social Media
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Aforemention by FOREFRONT Client Organisation: Securities Commission Malaysia Campaign: SCXSC 2024 |
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Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: Nando’s PERi-crackle Drives Furious Flavours And Sales |
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: The Ekspres Campaign |
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Invictus Blue Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Ringgit Thieves: A Scroll-Powered Movement |
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MediaCliQ Group, Macam Yes Studios Client Organisation: Allianz Malaysia Campaign: Kisar Terror |
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Mindmade Creative Communications Client Organisation: Munchworld Brand: Munchy’s Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign |
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Newnormz (My Weekend Plan) Client Organisation: Techtrans Advanced Brand: Taiwan Excellence Campaign: One Habit, One Earth: Taiwan Excellence Sustainability Challenge |
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One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra |
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Vertixal Client Organisation: University of Nottingham Campaign: Beyond Academics: How UNM surges social media leads and redefines student interaction |
45. Most Effective Use – Specific Audience
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Stop That Dot: Homesoy 3.0 Empowers Women to Take Charge of Breast Health |
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Ampersand Advisory Client Organisation: Alliance Bank Campaign: Perfecting the Pitch: Redefining SME Opportunities in Malaysia |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% |
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Cake Experiential Communications (Asia) Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Light of Hope – Deepavali 2024 |
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Expert Media Global Client Organisation: Ajinomoto Malaysia Brand: AJI-NO-MOTO® Campaign: Smart Salt Campaign |
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Mindmade Creative Communications Client Organisation: OFFSPRING Campaign: Malaysia’s First Science-Backed Diaper Campaign |
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Muma Malaysia Client Organisation: Southern Lion Brand: Fresh and White Campaign: Long Lasting Fresh Breath. Long Lasting Tradition. |
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Pluto Communications Client Organisation: IHH Healthcare Brand: Gleneagles Hospitals Campaign: Social Media 2024 |
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Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: Spritzer Campaign: SILIQA™ – Experience Nature’s Oldest Skincare Secret |
46. Most Effective Use – Video
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation |
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Cake Experiential Communications (Asia) Client Organisation: AmBank Malaysia Brand: AmBank Group Campaign: Light of Hope – Deepavali 2024 |
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IRONWOODS, Denhouse Productions, Fastman Studios Client Organisation: Khazanah Nasional Campaign: Khazanah Nasional 30 Years: Festive Film Series |
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Kredence Creative Solutions Client Organisation: Julie’s Biscuits Campaign: Julie’s Biscuits National Day Campaign |
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Rockstar Digital, part of Kingdom Digital Client Organisation: Standard Chartered Bank Malaysia Brand: Standard Chartered Bank Campaign: From Suits to Sneakers: The Cool Executive Officer (CEO) Challenge |
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SA INDIE Client Organisation: Sri Kota Specialist Medical Centre Campaign: The Worryman |
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SA INDIE Client Organisation: Texas Chicken Malaysia Campaign: BIZZKIT & The Breakfast Crew |
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SA INDIE Client Organisation: Texas Chicken Malaysia Campaign: Go Big or Go Bigger |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Forgiveness: A true story that turned national unrest into collective healing |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: NIGHTS OF FRIGHT®10 Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL |
47. Most Effective Use – Zero-Party Data
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Kingdom Digital Client Organisation: CelcomDigi Campaign: Which Speedster Are You? |
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Mindmade Creative Communications Client Organisation: F&N Brand: Carnation Campaign: Pattern with Carnation |
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Rhingle Client Organisation: Unilever Food Solutions Campaign: Future Menus |
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THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs |
48. Best Account Manager
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Adtech Innovation Individual: Xuan Lee |
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Ampersand Advisory Individual: Jackie Ong |
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DNA Creative Communications Individual: Illeanra |
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Skribble Individual: Karyn Chall |
49. Best Art Director / Designer
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C27 Individual: Norma Saini |
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DNA Creative Communications Individual: Ahmad Muzammil |
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The Sudden Impact! Entertainment Company Individual: Lynton V Harris |
50. Best Strategist
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Bravo Events & Entertainment Individual: Cyrus Chin |
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DNA Creative Communications Individual: Daniel Wong |
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Skribble Individual: Roger Wong |