2023 JUDGE PROFILE
Lily Cheng
Director of Public Relations
Sands China
Lily Cheng is an experienced public relations, marketing and events professional with proven track records in communications.
Currently PR Director at Sands China, Lily is responsible for strategizing and executing result-oriented PR campaigns, reinforcing relations with international media and influencers and promoting the company’s diversified integrated resorts offerings. The projects that Lily has participated in PR publicity include The Londoner Macao Grand Celebration, The Parisian Macao Grand Opening, teamLab SuperNature Macao, destination campaigns, international concerts, signature restaurants promotion, etc.
Prior to joining Sands China, Lily held different public relations and marketing roles in various multinational companies, including international recruitment consultancy Ambition, government department of investment promotion InvestHK and global advisory and advocacy communications consultancy APCO.
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