Finalists

1. Best Experiential PR Campaign
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company 
Link Asset Management
Lok Fu Place
Lok Fu Holiday Farm
Ngong Ping 360
The Grand Launch Campaign of Ngong Ping 360 “Crystal+”
Olympian City, Red Mission
Sino Malls
Timeless Leslie Encounter
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Agency: Social Strategy Hong Kong
2. Best Innovative Campaign
Birdland (Hong Kong)
KFC
KFC Brainwave Bucket
Agency: Edelman Hong Kong
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company 
New World Development
Share for Good
Share for Good
TamJai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
Tam Jai International
Why not loving both?
Agencies: Society, The Bridge Agency
3. Best Launch/Rebranding Campaign
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group
Hong Kong Housing Society
Senior Citizen Residences Scheme Rebranding
Sun Hung Kai Real Estate Agency
apm

Life in Bloom @ apm Garden Experience Slow Living with Music & Art
Tam Jai International
Why not loving both?
Agencies: Society, The Bridge Agency
tmtplaza
Sino Malls
BEAUTY WORLD Beauty Me@tmtplaza
Agencies: Cymballe, DIA, Brandworks
4. Best Performance PR Campaign
Hong Kong Disneyland Resort
Launch of Nighttime Spectacular “Momentous”
Agency: 5ives Communications
Leisure and Cultural Services Department
The Hong Kong Public Libraries
Discover & Share the Joy of Reading (2022-23)
Agency: Betake Marketing
New World Development
Share for Good
Share for Good
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Agency: Social Strategy Hong Kong
West Kowloon Cultural District Authority
M+
M+ Special Exhibition “Yayoi Kusama: 1945 to Now”
5. Best PR Campaign – Banking, Finance & Insurance
DBS Bank (Hong Kong)
DBS Eminent Card Event – Planet ME
Agency: KREW
DBS Bank (Hong Kong)
DBS BusinessClass

DBS BusinessClass Reborn Exhibition
Agency: Secret Tour (HK)
FWD Hong Kong
Here we are for your health
Agency: MSL Hong Kong
Janus Henderson Investors
Upping the Game for Janus Henderson Investors
Agency: Fleishman-Hillard Hong Kong 
SMBCCF
Promise (Hong Kong)
PROMISE 30th Anniversary Celebration
6. Best PR Campaign – Corporate Social Responsibility
McDonald’s Hong Kong
Going Green with Baby Shark and Aaron Kwok
Agency: Sinclair
New World Development
Share for Good
Share for Good
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Agency: Social Strategy Hong Kong
Swire Properties
Citygate Outlets
“WOOD” You
Agency: Oasis Brand Communications
Urban Renewal Authority, Sino Land
Sino Malls

“Merry Christmas! Goodbye Plastic!” by Citywalk
Agency: Boxing Promotions
7. Best PR Campaign – Customer Acquisition
Deel
Deel: Powering Hong Kong Through its Talent Crunch
Agency: Spotlighters
FWD Hong Kong
Here we are for your health
Agency: MSL Hong Kong
Hong Kong Disneyland Resort
Launch of Nighttime Spectacular “Momentous”
Agency: 5ives Communications
Microsoft Hong Kong
Microsoft’s Founders Hub Program TICKS All the Boxes for Hong Kong Startups and SMEs
Agency: The Hoffman Agency, Hong Kong
Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: The Bridge Agency
8. Best PR Campaign – ESG
agnès b. Hong Kong
agnès b. X The Mills “The Dancing Cloak Supersized Hanging Christmas Decoration”
Agency: Above The Line Company
McDonald’s Hong Kong
Going Green with Baby Shark and Aaron Kwok
Agency: Sinclair
New World Development
Share for Good
Share for Good
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Agency: Social Strategy Hong Kong
Swire Coca-Cola HK
The Second Life of Crates
9. Best PR Campaign – Fashion & Apparel
agnès b. Hong Kong
agnès b. X The Mills “The Dancing Cloak Supersized Hanging Christmas Decoration”
Agency: Above The Line Company
Bossini Enterprises
Hong Kong Tee
Agency: Hardchi Creative
Richemont
Cartier
The Culture of Design Multisensory Experience
10. Best PR Campaign – FMCG/Retail
IUIGA
IUIGA Admiralty Store Opening
Agency: Voltage X
Marks & Spencer
Marks & Spencer – Percy 30th Birthday
Agency: RSVP Communications
MegaBox Development Company
Joy to the World of Van Gogh Immersive Experience Exhibition
Natura &Co
The Body Shop
The Body Shop – Wellness Campaign
Agency: RSVP Communications
11. Best PR Campaign – Food & Beverage
Birdland (Hong Kong)
KFC
KFC Brainwave Bucket
Agency: Edelman Hong Kong
Tam Jai International
TamJai Samgor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
Tam Jai International
TamJai Souper Hero NFT
Agency: The Bridge Agency
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agency: Hardchi Creative
Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: The Bridge Agency
12. Best PR Campaign – Healthcare & Pharmaceuticals
AstraZeneca
“The inHERited Gift”
Agency: GCI Health
AstraZeneca
Listen to Your Kidney
Agency: Edelman Hong Kong
FWD Hong Kong
Here we are for your health
Agency: MSL Hong Kong
13. Best PR Campaign – Lifestyle & Entertainment
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company
Hongkong Land
LANDMARK
LANDMARK 2022 Christmas – Mrs Claus Bakery
Agency: Flare Communications
Urban Renewal Authority, Sino Land
Sino Malls
“LEGO® Prosperity Burrows Adventureland” at Citywalk
Agency: Boxing Promotions
Urban Renewal Authority ,Sino Land
Sino Malls
“Merry Christmas! Goodbye Plastic!” by Citywalk
Agency: Boxing Promotions
Yahoo Hong Kong
Yahoo Asia Buzz Multiverse Awards 2022
14. Best PR Campaign – Partnership/Sponsorship
Chinachem Group – Central Market
Central Market
World Cup for All
Agency: TEAM LEWIS
Cityplaza Hong Kong
The MINION House of Kung Fu
Agencies: MakeItLoud, Boxing Promotions
Moët Hennessy Diageo Hong Kong
Hennessy
Hennessy In the Paint 2022
Agency: Flare Communications
New World Development
Share for Good
Share for Good
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agencies: Hardchi Creative, The Bridge Agency
15. Best PR Campaign – Property
Cityplaza Hong Kong
Cityplaza x Miffy The Year of Blossoms
Agencies: Pro Inzight , DDPR
Henderson Leasing Agency
H Queen’s, H Code, H Zentre, 18 On Lan
E-dining Campaign 2022 – The Art of Gourmet Flavours
Agency: Voltage X
Hongkong Land
LANDMARK
LANDMARK 2022 Christmas – Mrs Claus Bakery
Agency: Flare Communications
Link Asset Management
T.O.P This is Our Place
T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour
Agency: Dynamic Duo
Sun Hung Kai Real Estate Agency
apm
Football Fever at apm’s Futuristic Christmas Town
16. Best PR Campaign – Public Awareness
Chinachem Group – Central Market
Central Market
World Cup for All
Agency: TEAM LEWIS
Link Asset Management
Link’s Make a Green Turn
McDonald’s Hong Kong
Going Green with Baby Shark and Aaron Kwok
Agency: Sinclair
New World Development
Share for Good

Share for Good
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agencies: Hardchi Creative, The Bridge Agency
18. Best PR Campaign – Travel & Hospitality
Hong Kong Disneyland Resort
Launch of Nighttime Spectacular “Momentous”
Agency: 5ives Communications
Hong Kong Tourism Board
Seeing Is Believing: Kickstarting Hong Kong’s Tourism Recovery
Ngong Ping 360
Ngong Ping 360 “360 Nostalgic Stationery Showcase”
Agency: Above The Line Company
Ngong Ping 360
The Grand Launch Campaign of Ngong Ping 360 “Crystal+”
Plaza Premium Group
ALLWAYS
ALLWAYS, Your Airport Personal Assistant
19. Best PR Event
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company
Hong Kong Disneyland Resort
Launch of Nighttime Spectacular “Momentous”
Agency: 5ives Communications
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Agency: Social Strategy Hong Kong
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agencies: Hardchi Creative, The Bridge Agency
The Hong Kong Institution of Engineers
Hong Kong Engineers Week 2023
Hong Kong Engineers Week 2023
Agency: Hill+Knowlton Strategies
20. Best Promotional PR Campaign
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company
FWD Hong Kong
Here we are for your health
Agency: MSL Hong Kong
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
TamJai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
tmtplaza
Sino Malls
BEAUTY WORLD Beauty Me@tmtplaza
Agencies: Cymballe, DIA, Dynamic Duo PR
21. Best Viral Campaign
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
Link Asset Management
T.O.P This is Our Place
T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour
Agency: Dynamic Duo
Link Asset Management
T Town The Sweet Whereabouts
TamJai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
Yahoo Hong Kong
Yahoo Metaverse
Agency: Above The Line Company
22. Best Branding Strategy
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agency: Above The Line Company
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
TamJai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agency: Hardchi Creative
23. Best Engagement – Mass Community
Leisure and Cultural Services Department
The Hong Kong Public Libraries
Discover & Share the Joy of Reading (2022-23)
Agency: Betake Marketing
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
TamJai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agency: Hardchi Creative
Urban Renewal Authority, Sino Land
Sino Malls
Merry Christmas! Goodbye Plastic!” by Citywalk
Agency: Boxing Promotions
24. Best Engagement – Targeted Community
Link Asset Management
The Quayside
The Quayside – Give Lunch a Green Punch
Link Asset Management
Tuen Mun Adventure
Moët Hennessy Diageo Hong Kong
Hennessy
Hennessy In the Paint 2022
Agency: Flare Communications
Schneider Electric Hong Kong
Schneider Electric
Building a Greener and Smarter Hong Kong
Agency: Madbox Communications
Sino Group
Feel the Motion 2023
Agency: Boxing Promotions
25. Best Integrated Communications
Moët Hennessy Diageo Hong Kong
Hennessy
Hennessy In the Paint 2022
Agency: Flare Communications
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group
Sun Hung Kai Real Estate Agency
apm
Life in Bloom @ apm Garden Experience Slow Living with Music & Art
TamJai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
TamJai International
Why not loving both?
Agencies: Society, The Bridge Agency
26. Best Pandemic Response
DBS Bank (Hong Kong)
DBS BusinessClass

DBS BusinessClass Reborn Exhibition
Agency: Secret Tour (HK)
Hong Kong Tourism Board
Seeing Is Believing: Kickstarting Hong Kong’s Tourism Recovery
New World Development
Share for Good
Share for Good
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
27. Best Reputation Management Strategy
Hong Kong Tourism Board
2022 Sun Hung Kai Properties Hong Kong Cyclothon
Link Asset Management
Link Fresh Market x Mister Softee – “Eat Fresh, Live Loud”
Agency: Boxing Promotions 
MTR Lab
MTR Lab Co-creating a carbon neutral smart community
Agency: Sinclair
Tam Jai International
TamJai Souper Hero NFT
Agency: The Bridge Agency
28. Best Storytelling Strategy
Asahi Beer Asia
Asahi Beyond Expected Campaign
Agency: Flare Communications
Swire Coca-Cola HK
The Second Life of Crates
Swire Properties
Citygate Outlets
“WOOD” You
Agency: Oasis Brand Communications
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
Visa Hong Kong
Demonstrating the Everyday Value of Visa to Gen Zs
Agency: The Hoffman Agency, Hong Kong
29. Best Use of Celebrities/Influencers
Hong Kong Disneyland Resort
Launch of Nighttime Spectacular “Momentous”
Agency: 5ives Communications
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Ngong Ping 360
The Grand Launch Campaign of Ngong Ping 360 “Crystal+”
Tam Jai International
Why not loving both?
Agencies: Society, The Bridge Agency
30. Best Use of Content
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
TamJai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
United Asia Finance
UA “UA Arm NFT series launch” Campaign
31. Best Use of Micro-Influencers
DBS Bank (Hong Kong)
A Different Kind of Bank
Agency: Leo Burnett
Tam Jai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
Tam Jai International
TamJai Souper Hero NFT
Agency: The Bridge Agency
32. Best Use of Social Media
3 Hong Kong
Honey Bee Campaign
Agency: Madkids Communications
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Ngong Ping 360
The Grand Launch Campaign of Ngong Ping 360 “Crystal+”
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: Society, The Bridge Agency
Tam Jai International
TamJai Souper Hero NFT
Agency: The Bridge Agency
33. Best Use of Technology
Birdland (Hong Kong)
KFC
KFC Brainwave Bucket
Agency: Edelman Hong Kong
CSL Mobile
CSL Mobile x M+ Reshaping the New Art Tech Experience”
Agency: CruiSo Digital Solutions
Tam Jai International
Tamjai Souper Hero NFT
Agency: The Bridge Agency
Yahoo Hong Kong
Yahoo Asia Buzz Multiverse Awards 2022
Yahoo Hong Kong
Yahoo Metaverse
Agency: Above The Line Company 
34. Campaign of the Year
FWD Hong Kong
Here we are for your health
Agency: MSL Hong Kong
Hong Kong Tourism Board
Seeing Is Believing: Kickstarting Hong Kong’s Tourism Recovery
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Ngong Ping 360
The Grand Launch Campaign of Ngong Ping 360 “Crystal+”
Tam Jai International
TamJai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids Communications
35. PR Team of the Year
New World Development
Ngong Ping 360
Spotlighters