Finalists
1. Best Acquisition & Retention Strategy
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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MTR Corporation MTR Malls – THE SOUTHSIDE Made in THE SOUTHSIDE Agency: Boxing Promotions |
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Uni-China Group Hong Kong Market Beliverpool Market Campaign Agency: Hardchi Creative |
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Uni-China Group Hong Kong Market Choi Ming Market re-opening campaign Agency: The Bridge Agency |
2. Best Anniversary Campaign
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Henderson Leasing Agency MOSTown MOSTown x The World of Eric Carle MOST – Whimsical Summer Agencies: Beeple Company, Boxing Promotions |
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HKEX HKEX Gong Tour Agency: Sinclair |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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Uni-China Group Hong Kong Market Hong Kong Market 12th anniversary Campaign 2026 Agency: The Bridge Agency |
3. Best Brand Reputation Management Strategy
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Café de Coral Holdings Bon Appétit Café 2025/26 |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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HK Express Airways From Perception to Proof: How HK Express Rebuilt Trust in Low-Cost Travel |
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McDonald’s Hong Kong Golden Tracks of Joy – McDonald’s 50 Years of Love |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
4. Best Branding Strategy
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
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West Kowloon Cultural District Authority, HSBC Life WestK Performing Arts The debut mainland tour and the third run of WestK x HKRep x HSBC Life present The Impossible Trial – a musical |
5. Best Corporate Affairs Strategy
Winners will be announced at the awards ceremony.
6. Best CSR Communications
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DFI Retail Group 7-Eleven Hong Kong & Macau ‘Grounds to Green’ Coffee Grounds Upcycling Program |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
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Sino Group GoCircular experiential campaign Agency: Above The Line |
7. Best Cultural Engagement
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Chinachem Group (CCG) CNY × Papertecture — Where Paper Shapes Architecture Agency: Meology |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
8. Best Engagement – Mass Community
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agencies: 120 Collective, BU Creation, Vennect Creative Studio, Oui Workshop |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Ocean Park Corporation Ocean Park Hong Kong The Grand Panda-tastic First Birthday Gala: A Shared Historic Journey for Hong Kong Agency: Ogilvy Public Relations |
9. Best Engagement – Targeted Community
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
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Singapore Tourism Board We Don’t Wait For Fun Agency: PLUG |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
10. Best Experiential PR Campaign
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Carlsberg Asia Carlsberg Asia × Liverpool FC 360 Campaign in Asia Agency: MSL Hong Kong |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
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Swire Properties Citygate Outlets Citygate Outlets x BIG HUGS “SPARKTACULAR Christmas” Campaign Agencies: Okie Dokie, Boxing Promotions |
11. Best Innovative PR Campaign
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Café de Coral CON-CON Hong Kong 2026 Agency: dentsumcgarrybowen Hong Kong |
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Fairwood Holdings Fairwood Fairwood Orange Agency: The Bridge Agency |
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Festival Walk Chill Guy . Chill Walk Pop-up Store Agencies: AMAZ, The Bridge Agency |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agency: Boxing Promotions |
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign
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12. Best Insights-Driven PR
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Deel How original Hong Kong insights made Deel a leading voice on pay, AI and the future of work? Agency: Spotlighters |
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McKinsey & Company Brilliant Moves: Winning in the Next China — An Insights-Driven Communications Model for Greater China |
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Zespri International Nutritionist for Every Child: Bringing Trusted Nutrition Guidance to Every Meal Moment Agency: Edelman China |
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Zespri International The Nutrition Prescription: Bridging Medical Treatment and Everyday Recovery Nutrition Agency: Edelman China |
13. Best Integrated Communications
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Cirque du Soleil Cirque du Soleil Hong Kong Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong Agencies: Burson Hong Kong, Great Entertainment Group |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: Makeitloud Marketing, Boxing Promotions |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
14. Best Launch/Rebranding PR Campaign
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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FWD Hong Kong FWD Insurance A new home for Hong Kong to Celebrate living – FWD Tower launch campaign Agencies: Burson Hong Kong, Six Degrees |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
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The Mills Fabrica PR to the Business Table: Redefining PR Value with The Mills Fabrica Agency: Spotlighters |
15. Best Media Relations Strategy
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Cirque du Soleil Cirque du Soleil Hong Kong Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong Agencies: Burson Hong Kong, Great Entertainment Group |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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Hongkong Land LANDMARK Art LANDMARK: Intersections of Inspiration Agency: Ogilvy Public Relations |
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Tai Kwun The Right Story, The Right Audience, The Right Time Agency: Golin Ketchum |
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West Kowloon Cultural District Authority M+ M+ Special Exhibition ’Zao Wou-Ki: Master Printmaker’ Agency: Edelman Hong Kong |
16. Best Partnership/Sponsorship Campaign
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hang Seng Bank New-Gen CEO Incuabtion Programme 2025 Agency: The Puzzle Marketing and PR |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agency: 120 Collective |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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Sino Group GoCircular experiential campaign Agency: Above The Line |
17. Best Performance PR Campaign
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Bank of China (Hong Kong) Banking TrendyToo Ready, Set? Start Your Financial Journey Now. Agency: Above The Line |
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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Hong Kong Palace Museum Ancient Egypt Unveiled: Turning an Exhibition into a Public Conversation Agency: Edelman Hong Kong |
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong” |
18. Best PR Campaign – Art, Culture & Entertainment
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Hongkong Land LANDMARK Art LANDMARK: Intersections of Inspiration Agency: Ogilvy Public Relations |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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Tai Kwun Art 365: Democratising Art Without Diluting Excellence Agency: Golin Ketchum |
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West Kowloon Cultural District Authority M+ M+ at Night PR Campaign Agency: Edelman Hong Kong |
19. Best PR Campaign – Beauty & Wellness
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Gilead Sciences Hong Kong The Adventure Jar: A Story of Magic for Families Living with Metastatic Breast Cancer Agency: Health Impact Consulting |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agencies: 120 Collective, BU Creation, Vennect Creative Studio, Oui Workshop |
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Mighty Ocean Company The Body Shop The Body Shop Dewberry Launch Agency: RSVP Communications |
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SHISEIDO Hong Kong Clé de Peau Beauté Key Radiance Care Launch Campaign Agency: Propagate Marketing Communications |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
20. Best PR Campaign – Financial Services
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Bank of China (Hong Kong) Banking TrendyToo Ready, Set? Start Your Financial Journey Now. Agency: Above The Line |
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FWD Hong Kong FWD Insurance A new home for Hong Kong to Celebrate living – FWD Tower launch campaign Agencies: Burson Hong Kong, Six Degrees |
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Hang Seng Bank New-Gen CEO Incuabtion Programme 2025 Agency: The Puzzle Marketing and PR |
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HKEX HKEX Gong Tour Agency: Sinclair |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
21. Best PR Campaign – Food & Beverage
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Fairwood Holdings Fairwood Fairwood Orange Agency: The Bridge Agency |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Garden Company Garden The “Always There” Agency: RSVP Communications |
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Nestlé Hong Kong DREYER’S Hong Kong DREYER’S x Sammi Cheng Brand Revamp Campaign Agency: Above The Line |
22. Best PR Campaign – Government/Public Services
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Hong Kong Monetary Authority Anti-scam Campaign Featuring Lachachu Agency: Adbrownies Group |
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Hong Kong Productivity Council AI with HKPC |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
23. Best PR Campaign – Lifestyle, Travel & Hospitality
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Eternal Group Where Spirits Collide |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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Peak Tramways Company, The Peak Tower The Peak Tram & Peak Tower Disney’s ’Mickey Keep It Real’ at The Peak Agencies: Boxing Promotions, Makeitloud Marketing |
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Singapore Tourism Board We Don’t Wait For Fun Agency: PLUG |
24. Best PR Campaign – Property
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Chinachem Group (CCG) CCG Pickleball Challenge 2026 Agency: Meology |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: Makeitloud Marketing, Boxing Promotions |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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Sino Malls tmtplaza tmtp commons Agency: Boxing Promotions |
25. Best PR Campaign – Retail
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DFI Retail Group Wellcome Wellcome retro store Agency: JIN COMMUNICATIONS |
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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Mighty Ocean Company The Body Shop The Body Shop Dewberry Launch Agency: RSVP Communications |
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TUMI Mediterranean Escape Agencies: PLUG, LORE, What If |
26. Best PR Campaign – Sports & Gaming
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Carlsberg Asia Carlsberg Asia × Liverpool FC 360 Campaign in Asia Agency: MSL Hong Kong |
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Chinachem Group (CCG) CCG Pickleball Challenge 2026 Agency: Meology |
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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Tencent Charity Foundation, Gaw Capital People’s Place Fly High Charity Sports Program Fly High Charity Sports Program 2025 Agency: STH MORE HK |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
27. Best PR Event
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agencies: 120 Collective, BU Creation, Vennect Creative Studio, Oui Workshop |
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McDonald’s Hong Kong McDonald’s 50th Anniversary i’m lovin’ it Concert |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
28. Best Promotional PR Campaign
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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West Kowloon Cultural District Authority WestK WestK Shanghai Week 2025 Agency: Edelman Hong Kong |
29. Best Public Awareness Campaign
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Hong Kong Monetary Authority Anti-scam Campaign Featuring Lachachu Agency: Adbrownies Group |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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MTR Corporation Building the Future Today Agencies:: BBDO Hong Kong, WPP Media Hong Kong |
30. Best Storytelling Strategy
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Chinachem Group (CCG) CCG Pickleball Challenge 2026 Agency: Meology |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
31. Best Use of Audio / Video
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
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MTR Corporation MTR Malls – THE SOUTHSIDE Made in THE SOUTHSIDE |
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MTR Corporation Building the Future Today Agency: BBDO Hong Kong, WPP Media Hong Kong |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
32. Best Use of Character IP
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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Hong Kong Palace Museum Pharaoh Cat: Transforming a 5,000-Year-Old Civilisation into Hong Kong’s Most Successful Museum Character IP |
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McDonald’s Hong Kong Golden Tracks of Joy: McDonald’s 50 Years of Love |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
33. Best Use of Content
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DFI Retail Group Wellcome Everyday Value launch campaign Agency: Fevaworks Solutions |
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
34. Best Use of Emotional Connection
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Cityplaza Hong Kong Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
35. Best Use of Influencers
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Nestlé Hong Kong DREYER’S Hong Kong DREYER’S x Sammi Cheng Brand Revamp Campaign Agency: Above The Line |
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SHISEIDO Hong Kong Clé de Peau Beauté Key Radiance Care Launch Campaign Agency: Propagate Marketing Communications |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
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TUMI Mediterranean Escape Agencies: PLUG, LORE, What If |
36. Best Use of Social Media
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Café de Coral CON-CON Hong Kong 2026 Agency: dentsumcgarrybowen Hong Kong |
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Fairwood Holdings Fairwood Fairwood Orange Agency: The Bridge Agency |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign Agency: The Bridge Agency |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
37. Best Use of Tech / AI
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Bank of China (Hong Kong) Banking TrendyToo Ready, Set? Start Your Financial Journey Now. Agency: Above The Line |
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Henderson Leasing Agency MOSTown MOSTown x The World of Eric Carle MOST – Whimsical Summer Agencies: Beeple Company, Boxing Promotions |
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Hong Kong Monetary Authority Anti-scam Campaign Featuring Lachachu Agency: Adbrownies Group |
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McKinsey & Company Brilliant Moves: Winning in the Next China — McKinsey Greater China’s AI-Enabled Communications System |
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong” |
38. Best Viral Campaign
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DFI Retail Group Wellcome Wellcome retro store Agency: JIN COMMUNICATIONS |
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Fairwood Holdings Fairwood Fairwood Orange Agency: The Bridge Agency |
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign
Agency: The Bridge Agency |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
39. Campaign of the Year
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agency: Boxing Promotions |
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Henderson Leasing Agency MOSTown MOSTown x The World of Eric Carle MOST – Whimsical Summer Agencies: Beeple Company, Boxing Promotions |
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Hong Kong Palace Museum Ancient Egypt Unveiled: From Museum Exhibition to Cultural Phenomenon Agency: Edelman Hong Kong |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
40. PR Leader of the Year (Agency)
Winners will be announced at the awards ceremony.
42. PR Team of the Year (Agency)
Winners will be announced at the awards ceremony.
42. PR Team of the Year (Brand)
Winners will be announced at the awards ceremony.