2025 JUDGE'S PROFILE

Sarah Starck is the Regional Marketing Director APAC, Consumer for Freudenberg Household Products which holds the iconic cleaning brand Vileda. She is responsible for managing a diverse portfolio of cleaning brands across Hong Kong, Southeast Asia, India and Australia to deliver a superior cleaning experience to millions of households across Asia Pacific – as a ‘clean’ home is what truly makes us feel at home.

Before, Sarah was based in Bangkok for Reckitt and worked on FMCG cleaning, personal care and OTC bands such as Dettol, Harpic, Vanish and Strepsils responsible to drive category growth in Thailand and launch into nascent markets such as Myanmar, Cambodia and Laos. She gained global innovation experience in Reckitt’s headquarter in London and initially started her consumer goods journey as a brand manager in Germany after a management consultant role with Accenture.

Sarah’s passion is to make the everyday better and she is fascinated by the ordinary that shapes consumers’ life around the world.