2026 Winners
Best of Show – Agency
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BBDO Hong Kong |
Best of Show – Campaign
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Back to the Beginning |
1. Best Idea – Brand Storytelling
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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BYFA Consultancy Hang Seng Bank Hang Seng Anti-Fraud Band |
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Leo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong Cathay Group Nothing Beats Being There |
2. Best Idea – Branding Strategy
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong i’m lovin’ 50 |
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dentsu X Asahi Beer Asia Asahi in Your Area |
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WPP Media, Special Group, Omelette Uber Taxi Skip The Kung Fu 2.0 |
3. Best Idea – Content Marketing
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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WPP Media, Special Group, Omelette |
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The Bread Digital, PHD Media Hong Kong Hutchison Telephone Company One Plan, One World. 3 For You! |
4. Best Idea – Corporate Social Responsibility
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Hardchi Creative Fairwood Fairwood Soft Meal Launch Campaign |
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Havas Hong Kong MTR Corporation THE SOUTHSIDE STORYWALL |
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Secret Tour (HK), dentsu Hong Kong Standard Chartered Bank (Hong Kong) Anti-Fraud Campaign 2025 |
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Beyond Sport Sun Life Hong Kong Shining a Light on the Overlooked |
5. Best Idea – Customer Engagement
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2025: The Cursed Collection – Everything taken demands a soul |
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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Leo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong Cathay Group Nothing Beats Being There |
6. Best Idea – Emotional Marketing
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NoTwo HK Samsung Electronics Hong Kong Galaxy AI Brings Us Closer Together |
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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To Be Honest FWD Life Insurance Company (Bermuda) FWD One & All |
7. Best Idea – Events
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Leo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong Cathay Group Nothing Beats Being There |
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BBDO Hong Kong, Commercial Radio Productions, OMD Hong Kong McDonald’s Hong Kong From Bites to Beats |
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MSL Hong Kong HSBC HSBC Credit Card: Red Hot Chef – Feast of the Year |
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MakeItLoud STAYFUN, Sino Group – Olympian City Olympian City x STAYFUN: Animal Care Intern |
8. Best Idea – Experiential Marketing
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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AM PM (HK), Boxing Promotion Citygate Outlets CLUB CG “STYLE BY YOU” campaign |
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Leo Hong Kong, dentsu Hong Kong Standard Chartered Bank (Hong Kong) Save to Play, Play to Save |
9. Best Idea – Gamification
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Project Doloo WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge |
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Leo Hong Kong, dentsu Hong Kong Standard Chartered Bank (Hong Kong) Save to Play, Play to Save |
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Hungry Digital Bank of China (Hong Kong) BOCHK “Connect Wealth Beats” Branding Campaign |
10. Best Idea – Immersive Brand Activation
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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Mediacontent Brands Studio, Zenith HK Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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Strategic Communications Consultants MTR Corporation (MTR Malls –Telford Plaza) Telford Community 45th Anniversary Celebration |
11. Best Idea – Influencer
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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Hillygo Communications Po Chai Pills, Li Chung Shing Tong Boss Koo’s Choice – Po Chai Pills Sachet |
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Secret Tour (HK) WeWa Card From “Threads Admin” to “Waiving the +1”: How WeWa Mastered the Gen Z Play-Earn Loop |
12. Best Idea – Integrated Marketing
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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KREW Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday |
13. Best Idea – Launch/Rebranding
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Omelette Digital, Omnicom Media, MTR* advertising – JCDecaux Transport HKTVmall HKTVmall CASHBACK |
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NoTwo HK Samsung Electronics Hong Kong Galaxy AI Brings Us Closer Together |
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The Bridge Agency, Starcom, Saatchi & Saatchi Uni-China Group Nongfu Spring Portfolio Launch |
14. Best Idea – Out-Of-Home
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Leo Hong Kong, T&DA Cathay Group Taking Off Again with Kai Tak |
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Leo Hong Kong, dentsu Hong Kong Standard Chartered Bank (Hong Kong) Save to Play, Play to Save |
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Leo Hong Kong, Digitas Hong Kong Cathay Group, Standard Chartered Bank (Hong Kong) Standard Chartered Cathay Mastercard – Tokyo Marathon |
15. Best Idea – Partnership/Sponsorship
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MakeItLoud, The Bridge Agency Merry Balloon Merry Balloon Hong Kong 2025 |
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Leo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong Cathay Group Nothing Beats Being There |
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RDS Digital Nivea (Hong Kong) “C The Brighter You” |
16. Best Idea – Public Awareness
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Hardchi Creative Fairwood Fairwood Soft Meal Launch Campaign |
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Madlab, The Bridge Agency Festival Walk BABY MIRROR GO ROUND |
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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MSL Hong Kong HSBC HSBC Credit Card: Red Hot Chef – Feast of the Year |
17. Best Idea – Public Relations
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MSL Hong Kong, Leo Hong Kong Cathay Group Back to Kai Tak |
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5ives Communications Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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MSL Hong Kong HSBC HSBC Credit Card: Red Hot Chef – Feast of the Year |
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PHD Hong Kong, Howdy Workshop DFI Retail Group 24/7 Sweetness |
18. Best Idea – Social Media
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Hardchi Creative Fairwood Thick-Cut US Pork Cutlet: The Crispy Taste of Youth |
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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Project Doloo WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge |
19. Best Idea – Sustainability Marketing
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Poem Communications College of Liberal Arts and Social Sciences at CityUHK FASHION TO RECONNECT: A Tale of Two Style Capitals |
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Leo Hong Kong, Digitas Hong Kong, MSL Hong Kong Cathay Cargo We carry them all, big and small |
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MAD Ideas D·PARK Gachapon Christmas Carnival @ D·PARK |
20. Best Idea – Video
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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BYFA Consultancy Hang Seng Bank Hang Seng Anti-Fraud Band |
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
21. Best Idea – Viral Marketing
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WPP Media, Special Group, Omelette Uber Taxi Skip The Kung Fu 2.0 |
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Ogilvy Hong Kong Tourism Board Hong Kong Halloween – Dress Up! Show Up! |
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MakeItLoud, The Bridge Agency Merry Balloon Merry Balloon Hong Kong 2025 |
22. Best Use of Budget
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The Puzzle Marketing and PR Hang Seng Bank New Gen CEO Incubation Programme 2025 |
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CMRS Digital Solutions Fairwood Fairwood Orange |
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Havas Hong Kong Mother’s Choice Mother’s Choice – Reasons to Foster: “Worth it” campaign |
23. Best Use of Content
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BBDO Hong Kong, OMD Hong Kong McDonald’s Hong Kong Back to the Beginning |
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MSL Hong Kong, Leo Hong Kong Cathay Group Back to Kai Tak |
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AMAZ, The Bridge Agency Festival Walk Chill Guy . Chill Walk Pop-up Store |
24. Best Use of Customer Acquisition
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Hillygo Communications Po Chai Pills, Li Chung Shing Tong Boss Koo’s Choice – Po Chai Pills Sachet |
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AsiaPac Net Media ZA Bank StockBack x ZA Card: Spend & Get Your Stock |
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DigiSalad Bupa (Asia) Together For Your Health – Blua Health AI-powered Loyalty Mobile App |
25. Best Use of Customer Retention
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The Bread Digital Hang Seng Bank HASE Power Up Campaign |
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The Puzzle Marketing and PR Hang Seng Bank New Gen CEO Incubation Programme 2025 |
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DigiSalad Bupa (Asia) Together For Your Health – Blua Health AI-powered Loyalty Mobile App |
26. Best Use of Data/Insights
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WPP Media, Cheil Pengtai Promise Finance Promise Always-On Acquisition Campaign |
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BBDO Hong Kong, OMD Hong Kong Octopus Holdings Octopus GO – Turning Unseen Convenience into Unignorable Culture |
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Digitas Hong Kong Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence |
27. Best Use of Digital Solution
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Digitas Hong Kong Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence |
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DigiSalad Bupa (Asia) Together For Your Health – Blua Health AI-powered Loyalty Mobile App |
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The Trade Desk, WPP Media The Coca Cola Company The Coca-Cola “Coke with Meal” campaign |
28. Best Use of Gamification
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Project Doloo WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge |
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Cymballe Citygate Outlets Citygate Outlets x BIG HUGS “SPARKTACULAR Christmas” |
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DigiSalad Bupa (Asia) Together For Your Health – Blua Health AI-powered Loyalty Mobile App |
29. Best Use of Immersive Technology
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Cymballe Citygate Outlets Citygate Outlets x BIG HUGS “SPARKTACULAR Christmas” |
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DigiSalad Bupa (Asia) Together For Your Health – Blua Health AI-powered Loyalty Mobile App |
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Hungry Digital Bank of China (Hong Kong) BOCHK “Connect Wealth Beats” Branding Campaign |
30. Best Use of Influencer
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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Leo Hong Kong, Wavemaker AXA Hong Kong & Macau Fear no challenge Protect what matters |
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NoTwo HK Samsung Electronics Hong Kong Galaxy AI Brings Us Closer Together |
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RDS Digital, GAIA Communications AlipayHK x Ant Bank AlipayHK x Ant Bank 2024 Branding Campaign |
31. Best Use of Integrated Media
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Assembly Nike HK Race Attack |
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Digitas Hong Kong, Leo Hong Kong, MSL Hong Kong Cathay Group Nothing Beats Being There |
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WPP Media, Special Group, Omelette Uber Taxi Skip The Kung Fu 2.0 |
32. Best Use of Martech
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dentsu Hong Kong, Accenture Song, Adzymic Standard Chartered Bank (Hong Kong) Standard Chartered “FLY MOMENTS” Campaign |
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Secret Tour (HK) Welend Embrace Your Race Against Time |
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iProspect Hong Kong Mentholatum (Asia Pacific) Little Nurse is in the AI-R – eShop campaign |
33. Best Use of Omnichannel
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Assembly Nike HK Race Attack |
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Carat Hong Kong Hong Kong Tourism Board Remix of Flavours |
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WPP Media Cartier Cartier OmniPresence Digital-to-Door |
34. Best Use of Out-Of-Home
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Omelette Digital, MTR* advertising – JCDecaux Transport HKTVmall HKTVmall CASHBACK |
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Omelette Digital Uber Hong Kong 11 Years, Always By Your Side |
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Bravo Media, WPP Media HK UA Finance “Go big, go UA. The largest in Hong Kong.” |
35. Best Use of Performance Marketing
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WPP Media Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary |
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DigiSalad Abbott Laboratories Abbott CRM-Powered Loyalty Platform & Website Development |
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Digitas Hong Kong Cathay Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth |
36. Best Use of Programmatic
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iProspect Hong Kong, Omelette Digital, Pontac, Untitled, The Trade Desk SHISEIDO HONG KONG ULTIMUNE Full Bloom Beauty Campaign |
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Digitas Hong Kong, APX Exchange Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence |
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AsiaPac Net Media Invesco Invesco QQQ ETF Hong Kong Cross-Listing Campaign |
37. Best Use of Smart Search Strategy
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iProspect Hong Kong Mentholatum (Asia Pacific) Little Nurse is in the AI-R – eShop campaign |
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WPP Media UA Finance UA Finance 0% interest rate campaign |
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Havas Hong Kong A Bathing Ape (BAPE) Search as Cultural Amplifier: From Hype to Heart. Bathing Ape’s Search-Led Revival Among Gen Z |
38. Best Use of Social Media
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BBDO Hong Kong, WPP Media Hong Kong MTR Corporation Building the Future Today |
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Project Doloo WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge |
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Secret Tour (HK) WeWa Card From “Threads Admin” to “Waiving the +1”: How WeWa Mastered the Gen Z Play-Earn Loop |
39. Best Use of User-Generated Content
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PS Workshop Coca-Cola China Share a Coke, who will you share a Coke with? |
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Zenith HK, APX Exchange Hong Kong Disneyland Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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MakeItLoud, The Bridge Agency Merry Balloon Merry Balloon Hong Kong 2025 |
40. Best Use of Venue
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Leo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong Cathay Group Nothing Beats Being There |
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The Bread Digital Hang Seng Bank HASE Golden Wonderland |
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Cheil Hong Kong MTR Corporation Chiikawa Days in MTR: Small Surprises, Big Impact |