Pecky Sze is the Marketing Director of Amoy Food, responsible for Hong Kong Retail Marketing Initiatives for Amoy Sauce and Frozen Food products, covering all consumers touch points.

Pecky has been with Amoy for over 10 years, with strong commitment to drive brand development, product innovation & category expansion.  She has diverse experience with leading MNC companies such as Diary Farm Groups and British American Tobacco with multiple category exposure.  She is passionate in identifying consumer insights, translating them into differentiated brand strategies & product innovations, bringing it to life for target consumers, thereby driving business growth and exceeding results.