Paul Yuen

Former Director, Marketing, Brand SHISEIDO & Drunk Elephant

Shiseido Hong Kong

Paul Yuen, Director, Marketing of SHISEIDO and Drunk Elephant Hong Kong & Macau, spearheads the formulation of marketing strategies for all consumer touchpoints of the brands, covering content & experience activation, e-commerce & media optimization, social & influencer marketing as well as CRM.

Paul has been with Shiseido Hong Kong for 3+ years; he has devoted himself to accelerating digital maturity in various aspects. Together with his digital-savvy team, Paul has co-created several industry-first showcases with Google and Meta (Facebook), including predictive lifetime value (pLTV) model leveraging Google Big Query, mobile-first and AR-experiential launch activation partnering Meta’s Creative, resulting in top-of-mind brand awareness and increased market share. Thanks to the seamless collaboration with various partners, brand SHISEIDO has been crowned in various renowned marketing awards amongst great players, including Marketing-Interactive’s Marketing Excellence Awards, DigiZ Awards, and Marketing Event Awards.

Prior to joining Shiseido, Paul has worked for global beauty brands including Kiehl’s, YSL Beauty.