Finalists

1. Best Idea – Branded Content
GREY Hong Kong, PHD Hong Kong
HSBC Hong Kong
18 Cheering Hub
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Narrow Door
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
2. Best Idea – Corporate Social Responsibility
CruiSo Digital Solutions
CSL Mobile
CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Hardchi Creative
Heep Hong Society
Autism Awareness Week
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Meology
DBS Bank (Hong Kong)

Corporate Social Responsibility Campaign 2022
Omelette
Royal Canin
Take Your Cat To The Vet
3. Best Idea – Pandemic Response
Dentsu Creative, Carat Media Services Hong Kong
Café de Coral
A Taste of Togetherness
Mindshare Hong Kong
Midland Realty
VR Property Tour
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Saatchi & Saatchi
New World Development
Share for Good
Society
Tam Jai International
Life’s a mixture, we taste it all
4. Best Idea – Customer Acquisition
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Omnichat
Watsons Hong Kong eShop
Watsons Here For You
PHD Hong Kong, M&C Saatchi Spencer
DFI Retail Group
yuu to me is INCREDIBLE!
Pontac, Narrow Door
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
PRIZM Group, DDB Group Hong Kong
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
5. Best Idea – Customer Engagement
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Leo Burnett Hong Kong
Cathay Pacific Airways
SeFun’s in the Air
MakeItLoud, Boxing Promotions.
Cityplaza Hong Kong
The MINIONS House of Kung Fu
Mindshare Hong Kong
Midland Realty
VR Property Tour
PHD Hong Kong, Durian HK
Mead Johnson
ENFA A+ Babyband
6. Best Idea – CX/UX
Durian HK
Reckitt Benckiser Hong Kong
001 Of Durex, Durex 001 Launch Campaign
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
Mindshare Hong Kong
Midland Realty
VR Property Tour
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Saatchi & Saatchi
New World Development
Share for Good

 

7. Best Idea – Design
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Pontac
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Pontac
YSL Beauté
YSL BEAUTY ZONE
Saatchi & Saatchi
HSBC Hong Kong
Open to Art

 

8. Best Idea – Digital Solution
Edelman Hong Kong
KFC
The Brainwave Bucket
EY Mtel, The Bridge Agency
Tam Jai International
Tamjai Souper Hero NFT
Mindshare Hong Kong
Midland Realty
VR Property Tour
PRIZM Group
Sun Life Hong Kong
Sun Life Hong Kong – Loyalty & Community Architecture Technovation
Saatchi & Saatchi
New World Development
Share for Good
9. Best Idea – Events
Hardchi Creative
Heep Hong Society
Autism Awareness Week
Hardchi Creative, The Bridge, Talors
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
Sunny Idea
Oatly Hong Kong
Oatly Taste-Tea Art Fair
The Bridge Agency, Madkids Communications
Tam Jai International​
Spicy Martial Arts
10. Best Idea – Experiential Marketing
Durian HK
Reckitt Benckiser Hong Kong
001 Of Durex, Durex 001 Launch Campaign
Edelman Hong Kong
KFC
The Brainwave Bucket
GREY Hong Kong, PHD Hong Kong
HSBC Life
Life Goes On – HSBC Swift Guard Critical Illness Plan Launch Campaign
Mindshare Hong Kong
Midland Realty
VR Property Tour
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
11. Best Idea – Gamification
Cymballe
Dah Sing Bank
Catch It If You Can 3.0
Dentsu Creative, EssenceMediacom
Shell
Shell X BMW Motorsport Campaign
Durian HK
Mead Johnson Nutrition (Hong Kong)
Mead Johnson A+ Baby Group Is Out!
EY Mtel, The Bridge Agency
Tam Jai International
Tamjai Souper Hero NFT
Wunderman Thompson Hong Kong, PHD Media
HSBC Hong Kong
HSBC Paraverse

 

12. Best Idea – Influencer
Durian HK
Mead Johnson Nutrition (Hong Kong)
Mead Johnson A+ Baby Group Is Out!
Omelette
Royal Canin
Take Your Cat To The Vet
Saatchi & Saatchi
HSBC Hong Kong
DuoVerse
Society
Tam Jai International
Life’s a mixture, we taste it all
Wunderman Thompson Hong Kong, PHD Media
HSBC Hong Kong
HSBC Premier #ThisIsMyFamily Campaign
13. Best Idea – Integrated Marketing
Brunswick
The Hong Kong Jockey Club
With You. Then. Now. Always.
Dentsu Creative, Carat Media Services Hong Kong
Café de Coral
A Taste of Togetherness
Dentsu Creative Chicago, MSL HK, Analogfolk HK, AIR Concept
Hong Kong Disneyland
Momentous The Nighttime Spetacular
Narrow Door, Pontac
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
The Bridge Agency
Tam Jai International
Tamjai Yunnan Mixian “Dream Comes True 2022”
14. Best Idea – Launch/Rebranding
Durian HK
Reckitt Benckiser Hong Kong
001 Of Durex, Durex 001 Launch Campaign
EssenceMediacom
Uber Hong Kong
Go your way, Live your way
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Cow & Gate Club Digitalization Initiation
Uth Creative Group
Tai Hing Catering Group
Tai Hing 33rd Anniversary – Milk Tea Campaign
15. Best Idea – Mobile Marketing
M&C Saatchi Spencer
DFI Development (HK)
yuu to me is INCREDIBLE!
Mindshare Hong Kong
Midland Realty
VR Property Tour
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Pontac
KIEHL’S
CAMP KIEHL’S
Pontac
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE

 

16. Best Idea – Partnership/Sponsorship
CruiSo Digital Solutions
CSL Mobile
CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
Hardchi Creative
Citygate Outlets
“WOOD” You
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
17. Best Idea – Public Awareness
Edelman Hong Kong
AstraZeneca
#ListenToYourKidney
GREY Hong Kong, PHD Hong Kong
HSBC Hong Kong
18 Cheering Hub
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
Omelette
Royal Canin
Take Your Cat To The Vet
Saatchi & Saatchi
New World Development
Share for Good
18. Best Idea – Public Relations
EY Mtel, The Bridge Agency
Tam Jai International
Tamjai Souper Hero NFT
Hardchi Creative
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Saatchi & Saatchi
New World Development
Share for Good
Society
Tam Jai International
Why not loving both?
The Bridge Agency
Tam Jai International
Tamjai Yunnan Mixian “Dream Comes True 2022”

 

19. Best Idea – Social Media
Hardchi Creative
Heep Hong Society
Autism Awareness Week
Leo Burnett Hong Kong
DBS Bank (Hong Kong)
Different Kind of Bank
Narrow Door
Hawley & Hazel Asia Investment
Darlie – Smile to Connect
Noiseless Design, Zenith Media, XDCG, Strategic Venture
Hang Seng Bank
Project Hazel
Omelette
Royal Canin
Take Your Cat To The Vet

 

20. Best Idea – Video
Dentsu Creative, Carat Media Services Hong Kong
Café de Coral
A Taste of Togetherness
Grandmother Digital
Hang Seng Bank
Hang Seng Miniature Insights
Hardchi Creative
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Society
Tam Jai International
Life’s a mixture, we taste it all
Wunderman Thompson Hong Kong, PHD Media
HSBC Hong Kong
HSBC Premier #ThisIsMyFamily Campaign
21. Best Use of Content
Grandmother Digital
Hang Seng Bank
Hang Seng Miniature Insights
Hardchi Creative
Ngong Ping 360
Crystal+ Grand Launch Campaign
Naughty Things Creative
FORTRESS Hong Kong
FORTRESS x RubberBand Branding Campaign 2022
Omelette
Oriental Watch Company
Take Your Time to Rediscover The City
Omelette
Royal Canin
Take Your Cat To The Vet

 

22. Best Use of CRM
Accenture Services Private
SHISEIDO HONG KONG
Customer centric and Data driven CRM Strategy
Cymballe
Nan Fung Group
Green Explorer
Cymballe
The Hong Kong and China Gas Company
Towngas 160th Anniversary Grand Lucky Draw Campaign
DigiSalad Solutions
Eagle Property Management (CP)
New LP Club Loyalty App – Happy Shopping Formula
PRIZM Group, DDB Group Hong Kong
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations

 

23. Best Use of Data/Insights
Admazes
New World Development Company
New World Ecosystem empowered by A. Intelligence Digital Platform
Assembly
Blue Insurance
The Blue Ocean Project
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
OMD Hong Kong
McDonald’s Hong Kong
McDonald’s Global first GA4 Predictive Audiences Activation
Omnicom Media Group
WeLab
WeLab Bank Overspending Overwatch

 

24. Best Use of Digital Solution
GroupM Communication Hong Kong
United Asia Finance
UAF Scenario Campaign
Mindshare Hong Kong
Midland Realty
VR Property Tour
Omnichat
Watsons Hong Kong eShop
Watsons Here For You
PRIZM Group
Sun Life Hong Kong
Sun Life Hong Kong – Loyalty & Community Architecture Technovation
We Glow HK, Mosaic Digital, Echo Picture
NARS Cosmetics Hong Kong
NARS POWERICON NFT Campaign
25. Best Use of Gamification
Cymballe
Hysan Marketing Services
Little Monster E-lab
Durian HK
Mead Johnson Nutrition (Hong Kong)
Mead Johnson A+ Baby Group Is Out!
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Pontac
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
PRIZM Group, DDB Group Hong Kong
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
26. Best Use of Influencer
Durian HK
Mead Johnson Nutrition (Hong Kong)
Mead Johnson A+ Baby Group Is Out
Fevaworks Solutions (Hong Kong)
Otsuka Pharmaceutical (HK)
Pocari Sweat x COLLAR Endorsers Campaign 2022
GAIA
The Hong Kong Mortgage Corporation
HKMC Branding & Tactical Campaign
PRIZM Group
Sun Life Hong Kong
Sun Life Hong Kong – Pursuit of Happiness Cross-Social Empowerment Campaign
The Squad Co
Fidelity International
Invest in Good

 

27. Best Use of Integrated Media
Durian HK
Reckitt Benckiser Hong Kong
001 Of Durex, Durex 001 Launch Campaign
Fevaworks Solutions (Hong Kong)
Otsuka Pharmaceutical (HK)
Pocari Sweat 40th Anniversary Campaign
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
iProspect
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
28. Best Use of MarTech
CCCDI
Poly Auction Hong Kong
Digital Auction Platform
EY Mtel, The Bridge Agency
Tam Jai International
Tamjai Souper Hero NFT
PRIZM Group, DDB Group Hong Kong
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
Saatchi & Saatchi
New World Development
Share for Good
Vpon HK
Tam Jai International
Why not loving both?

 

29. Best Use of Mobile & Apps
CCCDI
Poly Auction Hong Kong
Digital Auction Platform
Cymballe
Dah Sing Bank
Catch It If You Can 3.0
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
GreenTomato
Hong Kong Science and Technology Parks Corporation
HKSTP App
Mindshare Hong Kong
Midland Realty
VR Property Tour
30. Best Use of O2O Strategy
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
iProspect
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Ogilvy Hong Kong, PHD Hong Kong
PayMe by HSBC
Hong Kong’s Laisee
Omnichat
Watsons Hong Kong eShop
Watsons Here For You
Wunderman Thompson Hong Kong, PHD Media
HSBC Hong Kong
HSBC Paraverse

 

31. Best Use of Out-Of-Home
CruiSo Digital Solutions
CSL Mobile
CSL Mobile x M+ “Reshaping the New Art Tech Experience”
AIR Concept, AnalogFolk Hong Kong
Hong Kong Disneyland
Momentous The Nighttime Spectacular

 

Dentsu X, Hivestack
Ocean Park Water World
Water World Go Splash Summer Campaign
GREY Hong Kong, PHD Hong Kong
HSBC Hong Kong
18 Cheering Hub
Saatchi & Saatchi
HSBC Hong Kong
Open to Art
32. Best Use of Programmatic
Dentsu X
Ocean Park Hong Kong
Unlock the Halloween Parkaverse Campaign
iProspect
SHISEIDO HONG KONG
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Vpon HK
Tam Jai International
Why not loving both?
Wunderman Thompson Hong Kong, PHD Media
HSBC Hong Kong
HSBC. No.1 Buy Now Pay Later campaign
Xaxis Hong Kong, Mindshare Hong Kong
Delivery Hero Food Hong Kong
foodpanda Quarantine Hotel 2022 Campaign
33. Best Use of Real-time Marketing
EssenceMediacom
Uber Hong Kong
Go your way, Live your way
EY Mtel, The Bridge Agency
Tam Jai International
Tamjai Souper Hero NFT
GroupM Communication Hong Kong
United Asia Finance
UAF Scenario Campaign
Omnicom Media Group
WeLab
WeLab Bank Overspending Overwatch
Yello Marketing
Hong Kong Billiard Sports Control Council
Hong Kong Masters 2022
34. Best Use of Social Media
Durian HK
Mead Johnson Nutrition (Hong Kong)
Mead Johnson A+ Baby Group Is Out!
Hardchi Creative
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
 Omelette
Royal Canin
Take Your Cat To The Vet
The Bridge Agency, Madkids Communications
Tam Jai International
Duck Blood Returns
Vibes, Wavemaker
PrimeCredit
TFK x JFFT Small Loan Social Campaign

 

35. Best Use of Venue
AMAZ CO
Citygate Outlets
Citygate Outlets Summer FARMily 2022
EssenceMediacom
Cartier
The Culture of Design Multisensory Experience
Hardchi Creative
Bossini Enterprises
Hong Kong Tee Campaign
Hardchi Creative
Tam Jai International
Tam Jai Jeh Jeh Speaks Exhibition
MakeItLoud, Boxing Promotions
Cityplaza Hong Kong
Monster Inc. Merry GIFTmas