Finalists

1. Best Idea – Branded Content
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
DDB Group Hong Kong
FWD Insurance
Better coverage, more comprehensive protection
Hardchi Creative, The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Stunz Creative
WeLab Bank
Virtual Ben – We Know, What You “Kong”
2. Best Idea – Corporate Social Responsibility
FleishmanHillard Hong Kong
FWD Insurance
FWD x Hong Chi “Dishes Make Wishes” Campaign
Hardchi Creative
Watsons Water
“We Care” Music Flycation
Havas Hong Kong
Industrial and Commercial Bank of China (Asia)
Go Beyond
MEology
DBS Bank (Hong Kong)

DBS Towards Zero Food Waste Campaign 2021
OMD International Hong Kong
MTR Corporation
“Our Journey Towards Social Inclusion”
3. Best Idea – COVID-19 Response
3T6B
DBS Bank (Hong Kong)
Moment of Purpose
a yellow day
3M Hong Kong – Scotch
bringing happiness back to students
MEology
DBS Bank (Hong Kong)
DBS Towards Zero Food Waste Campaign 2021
Omelette
lululemon
Be You Be Well
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
4. Best Idea – Customer Acquisition
&other
Swanson
AH LO & YOU
DDB Group Hong Kong
livi bank
Breaking through Limitations with livi PayLater
Durian HK
Reckitt Benckiser Hong Kong
Let’s Start Loving With Durex!
SOCIETY
Coca-Cola HK
365 Taste Of Home Kong
Wunderman Thompson Hong Kong
HSBC Hong Kong
HSBC EveryMile Credit Card Launch
5. Best Idea – Customer Engagement
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
M&C Saatchi Spencer
United Asia Finance
UA New Branding Campaign 2021
Omelette
lululemon
Feel Closer to Your Run
SOCIETY
Coca-Cola HK
365 Taste Of Home Kong
Wunderman Thompson Hong Kong
HSBC Hong Kong
Say Goodbye to being a “Wealth A0”
6. Best Idea – CX/UX
Hong Kong Creates
Olympian City
Alien Planet Christmas Party
INITSOC
Hang Lung Properties
Hang Lung Cross-border Live Streaming e-Shop
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Zlashy
Cityplaza
LIVE HAPPY

 

7. Best Idea – Design
Hardchi Creative
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
MakeItLoud Marketing
Hong Kong Times Square
Donald Duck Geometric World
MakeItLoud Marketing
Hong Kong Times Square
Times Square x Mr. Men Little Miss 50th Anniversary: Discover You
Mediam Rare
Hong Kong Science & Technology Park
InnoCell Brand Launch
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS

 

8. Best Idea – Digital Solution
ESDlife
Circle K Convenience Stores (HK)
Treat Yourself Better At Circle K
Hong Kong Creates
Olympian City
Alien Planet Christmas Party
INITSOC
Hang Lung Properties
Hang Lung Cross-border Live Streaming e-Shop
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
The Bread Digital
Hang Seng Bank
GO! GingerOnion InstaMockExam 2021
9. Best Idea – Events
Hardchi Creative
Watsons Water
“We Care” Music Flycation
Howdy
Watson’s Soda
Bring Back The Good Old Days
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
Sinclair
FWD Life Insurance Company (Bermuda)
FWD “TREASURANCE SHOP” CAMPAIGN
untitled
Shiseido Hong Kong
SHISEIDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey
10. Best Idea – Experiential Marketing
Howdy
Watson’s Soda
Bring Back The Good Old Days
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
Guru Online
MHD Group (Hennessy)
The Spirit of NBA – Team Up
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
11. Best Idea – Gamification
Gusto Labs
7-Eleven Hong Kong & Macau, DFI Retail Group
Journey of 1000 Stores
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
Wunderman Thompson Hong Kong
HSBC Hong Kong
HSBC EveryMile Credit Card Launch

 

12. Best Idea – Influencer
Hardchi Creative, The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Narrow Door
Shiseido Hong Kong
My Powerful Heartbeat
RDS Digital
Amoy Hong Kong
Exquisite Taste Made In Hong Kong
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
Wunderman Thompson Hong Kong
HSBC Hong Kong
Say Goodbye to being a “Wealth A0”
13. Best Idea – Integrated Marketing
DDB Group Hong Kong
McDonald’s Restaurants Hong Kong
A New Big Mac for a New Generation
Hardchi Creative, The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
OMD International Hong Kong
MTR Corporation
The Full Tuen Ma Line Opening Campaign
RDS Digital
Trappist Dairy (Hong Kong)
The Healthiest Version of You
SOCIETY
Coca-Cola HK
Coca-Cola’s City Can: We Can!
14. Best Idea – Launch/Rebranding
Cheil Hong Kong, Shadow Design
Central Market, Chinachem Group, Urban Renewal Authority
Central Market Revitalization
Howdy
Watson’s Soda
Bring Back The Good Old Days
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Narrow Door
Shiseido Hong Kong
My Powerful Heartbeat
Wunderman Thompson Hong Kong
HSBC Hong Kong
HSBC EveryMile Credit Card Launch
15. Best Idea – Mobile Marketing
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
ESDlife
Circle K Convenience Stores (HK)
Treat Yourself Better At Circle K
INITSOC
Hang Lung Properties
Hang Lung Cross-border Live Streaming e-Shop
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Toro Communications
Giorgio Armani Hong Kong
The Truly Luxurious Christmas Tree

 

16. Best Idea – Partnership/Sponsorship
Above The Line Company
Ngong Ping 360
Ngong Ping 360 Sweatival
Hardchi Creative
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Havas Hong Kong
Industrial and Commercial Bank of China (Asia)
Go Beyond
TBWA\ HK
Standard Chartered Hong Kong
Get Ready For New Heights
Vibes, Wavemaker
PrimeCredit
PrimeCredit Digital Music Show
17. Best Idea – Public Awareness
CMRS Group
MTR Corporation
Carbon Footprint Challenge
Grandmother
Ngong Ping 360
Ngong Ping 360 Sweatival
Hardchi Creative, The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Kingmart Advertising, HK Tramways
Edko Films
Gift from Anita Mui
MEology
DBS Bank (Hong Kong)
DBS Towards Zero Food Waste Campaign 2021
18. Best Idea – Public Relations
Above The Line Company
Ngong Ping 360
Ngong Ping 360 Sweatival
MakeItLoud Marketing
Sino Group
Sino Malls Disney Winter Celebration
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home
The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Wasabi Creation
CUPNOODLES MUSEUM Hong Kong, Nissin Foods (H.K.) Company
Launch of CUPNOODLES MUSEUM Hong Kong

 

19. Best Idea – Social Media
DDB Group Hong Kong
McDonald’s Restaurants Hong Kong
A New Big Mac for a New Generation
Hardchi Creative
Tam Jai International
TamJai x Master 7 Mother’s Day Special
Mindshare Hong Kong
Hong Kong Tourism Board
Holiday at Home
Omelette
lululemon
Feel Closer to Your Run
The Bread Digital
Reckitt Benckiser Hong Kong – Durex
Durex Love Series Campaign 2021

 

20. Best Idea – Video
Hardchi Creative
Tam Jai International
TamJai x Master 7 Mother’s Day Special
M&C Saatchi Spencer
United Asia Finance
UA New Branding Campaign 2021
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Narrow Door
VIU HK
Binge on an endless stream of dramas
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home
21. Best Use of Content
Hardchi Creative, The Bridge Agency
Tam Jai International
TamJai x Master 7 Mother’s Day Special
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
Naughty Things Creative
Sony Hong Kong
Sony ZVE10 Launching Campaign
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home

 

22. Best Use of CRM & Loyalty
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
PRIZM Group
MediLASE
MediLASE Business Development & Single Customer View Data Enhancement

 

23. Best Use of Data/Insights
Admazes
New World Development Company – A. Intelligence Digital Platform
K11 MUSEA Christmas 2020
FABCOM
KEF
KEF E-Commerce and Lead Generation Campaign
OMD, Yahoo
IKEA
IKEA Affordable Makes Wonderful 2021 Campaign
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem

 

24. Best Use of Digital Solution
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
Gusto Labs
7-Eleven Hong Kong & Macau, DFI Retail Group
Journey of 1000 Stores
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
25. Best Use of Gamification
Cymballe
Hong Kong Land
LANDMARK Christmas 2021 – Christmas Joy House
Cymballe
The Body Shop
The Body Shop Christmas Campaign 2021
Havas Hong Kong
Airport Authority Hong Kong
AR-round The World in a Blink
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
26. Best Use of Influencer
DDB Group Hong Kong
McDonald’s Restaurants Hong Kong
A New Big Mac for a New Generation
Narrow Door
Shiseido Hong Kong
My Powerful Heartbeat
Omelette
lululemon
Feel Closer to Your Run
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
Vibes
PrimeCredit
WeWa ATL Campaign

 

27. Best Use of Integrated Media
DDB Group Hong Kong
FWD Insurance
Better coverage, more comprehensive protection
Hardchi Creative
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
iProspect
Shiseido Hong Kong
Shiseido Ultimune 3.0 / My Powerful Heartbeat
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
OMD International Hong Kong
McDonald’s Corporation Hong Kong
A New Big Mac For A New Generation
28. Best Use of MarTech
Cheil Hong Kong
MTR Corporation
MTR Mobile 2.0
iClick Interactive Asia Group
Blueair Asia
Blueair in Response to Air Change in Restaurants
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem

 

29. Best Use of Mobile & Apps
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
ESDlife
Circle K Convenience Stores (HK)
Treat Yourself Better At Circle K
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
30. Best Use of O2O Strategy
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
Purple Cow Communication, Mind Share Hong Kong
General Mills Hong Kong
Häagen-Dazs Passion Launch Campaign
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring

 

31. Best Use of Out-Of-Home
Cheil Hong Kong
Samsung – Impossible Ballet
Samsung Electronics Hong Kong
Grey Advertising Hong Kong
Hong Kong Tourism Board
West Kowloon Neighbourhood 2021
Howdy
Watson’s Soda
Bring Back The Good Old Days
KREW
SOGO Hong Kong
SOGO Thankful Weeks 2021
PHD Hong Kong
HSBC Hong Kong
Every Mile Credit Card Launch
32. Best Use of Programmatic
Carat Hong Kong
Standard Chartered Bank
Standard Chartered Cathay Mastercard
DDB Group Hong Kong
livi bank
Breaking through Limitations with livi PayLater
iProspect, Yahoo
livi bank
livi PayLater
OMD, Yahoo
IKEA
IKEA Affordable Makes Wonderful 2021 Campaign
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
33. Best Use of Real-time Marketing
Assembly Global, Appier
Clarins Hong Kong
Clarins EC Prospecting & Retargeting Campaigns
FABCOM
HAWLEY & HAZEL ASIA INVESTMENT CO.
2021 Shopper Program Campaign
Havas Hong Kong
MTR Corporation
The LOHAS – The Intelligent Nature
INITSOC
Hang Lung Properties
Hang Lung Cross-border Live Streaming e-Shop
KREW
SOGO Hong Kong
SOGO Thankful Weeks 2021
34. Best Use of SEM Strategy
Aloha Group
HOME+
HOME+ 2022 Search Acquisition Campaign
GroupM Communications Hong Kong
United Asia Finance
UA SEM Campaign 2021
New iMedia Solutions
Blue Girl Beer
「Club BG」 Launch & Giveaway Campaign 2021
OMD International Hong Kong
Sun Life Hong Kong
“Say No to a Naked Life”
Strategic Digital Marketing Company
China Mobile Hong Kong
Engine Booster

 

35. Best Use of Social Media
Narrow Door
VIU HK
Binge on an endless stream of dramas
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home
PRIZM Group
Sun Life Hong Kong
Say No To A Naked Life
StarCom, Secret Tour Hong Kong, Origins Production
AXA China Region Insurance Company
The Unskippable Ad – MIRROR vs ERROR
The Bread Digital
Samsung Electronics Hong Kong
Samsung S21 – Hong Kong 21s Golden Video Awards

 

36. Best Use of Venue
Grey Advertising Hong Kong
Hong Kong Tourism Board
West Kowloon Neighbourhood 2021
Hardchi Creative
Watsons Water
“We Care” Music Flycation
MakeItLoud Marketing
Hong Kong Times Square
Times Square x Mr. Men Little Miss 50th Anniversary: Discover You
Oasis Brand Communications Company, vfxNova Digital Productions
Lee Tung Avenue Management Company
Butterflies of Hope
Sportsoho
Otsuka Pharmaceutical (H.K.) – Pocari Sweat
Pocari Sweat Run Fest 2021