#MARKiesAwards
Hong Kong
MARKies Key Dates
DID YOU LEAVE YOUR MARK IN 2021?
IT’S YOUR TURN TO BE IN THE SPOTLIGHT!
Needless to say, life has changed during the last 2 years and that pace of change is accelerating. It was especially challenging for all marketing agencies, who were asked to bring all the creativity to life and make the impossible possible.
To recognise and reward the most out-of-the-box ideas and media usage within Hong Kong’s entire marketing services industry, MARKies Awards is back to Hong Kong once again for agencies to showcase unique and deserving work of brilliance. MARKies Awards is fast becoming to be the industry’s most recognised annual celebrations of creativity, effectiveness, and media execution.
Judged by a distinguished panel of judges comprising senior client marketers and creative professionals in Hong Kong, the MARKies Awards 2022 is the definitive creative awards programme for industry top’s creative and media agencies in Hong Kong.
36
This year, we introduce 36 refreshed categories across 2 main distinct areas – Creative Ideas and Implementation, covering a diverse spectrum of marketing mediums and channels. You can enter as many categories as you wish – check out the details of the categories and get involved!
Imagine being in the spotlight for all the creativity and ingeniousness pumped into your proudest work? It’s now your turn to make one for your history books.
We wish all entrants the very best of luck with their submissions!
What’s new in 2022?
Best Idea COVID-19 Response
Best Idea Gamification
Best Idea Mobile Marketing
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2022 Hong Kong you can:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Remind current clients that you are still the best!
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEAS CATEGORIES
Challenge
%
Basic information: campaign start date and end date, key objectives, target audience and budget.
Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach.
Execution
%
( 3 slides, visuals included )
Describe how your creative idea was executed, the elements used and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.
IMPLEMENTATION CATEGORIES
Challenge
%
( 1 slide )
Basic information: campaign start date and end date, key objectives, target audience and budget.
Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach.
Execution
%
( 3 slides, visuals included )
Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@marketing-interactive.com.
VIDEO HIGHLIGHTS
PHOTOS
