2026 JUDGE'S PROFILE
Joey Li
Marketing Director
PrimeCredit
Joey Li serves as the Marketing Director at PrimeCredit, overseeing marketing initiatives for the WeWa and EarnMORE Credit Cards. With a strong foundation in card products and over 14 years of industry experience, Joey believes in blending storytelling with data-driven insights to create meaningful value for customers.
His expertise spans integrated marketing, event management, and loyalty strategies. Joey is particularly passionate about the young segment, leveraging these channels to build authentic connections and drive lasting brand engagement.
View other 2026 judges’ profile
Jess Cheng
Co-Founder & Head of Hong Kong
CHARGESPOT
Tammy Chan
Head of Marketing
Citi Hong Kong
Vivian Hui
Marketing & Client Engagement Director
Emperor Watch and Jewellery
Jessica Yeung
Assistant Vice President, F&B Marketing Partnership
Galaxy Entertainment Group
Emily Wong
CEO
Golden Resources Foods
Nicole Wong
Associate Director of Brand and Communications, Global Marketing
GP Batteries International
Jenifer Mccombie
Chief Marketing & Communications Officer
JEB International
Vincci Cheng
Director of PR & Marketing
LAI SUN DINING
Christina Lai
Head of Corporate Communications
Livibank
Michelle Mak
Communications Director
Otis HK, Macau & Taiwan
Venus Yeung
Director of Communications
Orbis Hong Kong
Joey Li
Marketing Director
PrimeCredit
Clara So
Head of Segment Marketing
Standard Chartered Bank (Hong Kong)
Kitty Wong
Head of Marketing and Communications
Tai Kwun
Ming Chan
Corporate Communications Director
Tam Jai International