2026 JUDGE'S PROFILE
Joey Li
Marketing Director
PrimeCredit
Joey Li serves as the Marketing Director at PrimeCredit, overseeing marketing initiatives for the WeWa and EarnMORE Credit Cards. With a strong foundation in card products and over 14 years of industry experience, Joey believes in blending storytelling with data-driven insights to create meaningful value for customers.
His expertise spans integrated marketing, event management, and loyalty strategies. Joey is particularly passionate about the young segment, leveraging these channels to build authentic connections and drive lasting brand engagement.
View other 2026 judges’ profile
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