2024 JUDGE'S PROFILE

Jacqueline Choi is the Chief Officer of Group Marketing in Prudential plc. Prior to this role, she was the Head of Marketing of Prudential Hong Kong, overseeing branding, advertising, performance marketing and customer engagement for the HK business. Being a seasoned and versatile marketing strategist, Jacqueline possesses strong brand storytelling and analytical skills to drive commercial growth and success in insurance business. Prior to joining Prudential, she has gained profound retail banking experiences from the largest international banks in HK. Her recent achievements include developing series of customer engagement initiatives to spark joy in town at an opportune time after the uplift of COVID restrictions.