2025 Finalists
1. Best Idea – Brand Storytelling
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong Sneak Joy |
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Hungry Digital, The Bridge Agency Uni-China Group Don’t Let Spaces Limit Your Imagination |
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Hungry Digital, OMG Hong Kong HSBC The savvy always chooses red! |
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Leo Burnett, Digitas Hong Kong Cathay Asia Miles 25th Anniversary – Unlocking possibilities |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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PRIZM Group Manulife (International) Manulife – Shifting Perspectives to Become Your Life Companion |
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PROJCT Chubb Life Hong Kong Every Wish Lasts |
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Sunny Idea, Omnicom Media Group Mentholatum Mentholatum 135th Anniversary – “The Little Nurse in All of Us” |
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VML (Hong Kong), Grey (Hong Kong), Ogilvy & Mather (Hong Kong), OMG Hong Kong HSBC HSBC NRC Campaign Premier x INHK |
2. Best Idea – Branding
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dentsu Hong Kong, Leo Burnett Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest |
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EssenceMediacom Hong Kong, Special Uber Hong Kong Skip The Kung Fu |
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iProspect Hong Kong Pizza Hut Hong Kong Halloween with Spooky Face Hunt |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Sunny Idea foodpanda Hong Kong foodpanda – Snooze More with foodpanda |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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VML (Hong Kong), Grey (Hong Kong), Ogilvy & Mather (Hong Kong), OMG Hong Kong HSBC HSBC NRC Campaign Premier x INHK |
3. Best Idea – Content Marketing
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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KREW Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda |
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Narrow Door, The Bridge Agency TamJai International – TamJai SamGor Culinary Kung Fu: Noodle Mixing Masterclass |
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PRIZM Group Manulife (International) Manulife – Shifting Perspectives to Become Your Life Companion |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC “Unlock Real Potential” Loan Campaign |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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TBWA Hong Kong Project Consortium Hong Kong Never Normal |
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VML (Hong Kong), Grey (Hong Kong), Ogilvy & Mather (Hong Kong), OMG Hong Kong HSBC HSBC NRC Campaign Premier x INHK |
4. Best Idea – Corporate Social Responsibility
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DDB Group Hong Kong Hang Seng Bank Fraud Chart Awards Public Education Campaign |
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dentsu gba HSBC HSBC Customer Advocacy Campaign |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Frengers Communication A Drop Of Life Water Scarcity Awareness Campaign 2025 |
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Frengers Communication, MORE PR & Marketing MTR Corporation Green T Baby Fun Day |
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Grey Advertising Hong Kong HSBC Life Sketch Your Promises, Stack Your Happiness |
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InSpire Integrated Design Production MTR Corporation MTR Malls – Magical Stories of Xmas |
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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reEDIT L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition |
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Allrigthsreserved Maxim’s Group BEST with LESS |
5. Best Idea – Customer Engagement
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong Sneak Joy |
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
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Indigo Concept Hang Seng Bank HASE Prestige Banking: The CFO Promotion |
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L – founders of loyalty Wellcome Pokémon Catch & Go Marketing Campaign |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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NoTwo HK Samsung Electronics H.K. Your Imagination Will Come True With Samsung Galaxy Z Flip6! |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC One x T1: For Every Legendary One |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |
6. Best Idea – Digital Solution
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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Hungry Digital, dentsu Hong Kong Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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Narrow Door DBS Bank (Hong Kong) Trust Your Spark Local Activation |
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Omnichat Uni-China Group Hong Kong Market Eshop Launch Campaign with WhatsApp O+O Innovation |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
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PRIZM Group Miramar Hotel and Investment Company From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem |
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VML Hong Kong, Mirum Hong Kong, PHD Hong Kong The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club |
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Zenith HK Hang Seng Bank Prestige Banking: The CFO Promotion |
7. Best Idea – Events
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
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Grey Advertising Hong Kong HSBC Life Sketch Your Promises, Stack Your Happiness |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Havas Hong Kong, HKAAA Hong Kong Internationl Airport mAIRathon Hong Kong |
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InSpire Integrated Design Production MTR Corporation MTR Malls – Magical Stories of Xmas |
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Makeitloud Marketing (STAYFUN), Boxing Promotions LEGO® Hong Kong, Citywalk LEGO ® Bricktopia |
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reEDIT L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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The Bridge Agency Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” |
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Yello Marketing Swire Properties Welcome to Anfield – The LFC Experience |
8. Best Idea – Experiential Marketing
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Leo Burnett Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest |
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Makeitloud Marketing Central Market, Chinachem Group, Urban Renewal Authority The Pawfect Christmas at Central Market |
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Makeitloud Marketing (STAYFUN), Boxing Promotions LEGO® Hong Kong, Citywalk LEGO ® Bricktopia |
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Narrow Door DBS Bank (Hong Kong) Trust Your Spark Local Activation |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |
9. Best Idea – Gamification
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Hardchi Creative Lucky Plaza Lucky Plaza Grand Opening |
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Project Doloo PrimeCredit WeWa Plays Big: Lying Down Challenge |
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The Bread Digital Studio City Hotels Studio City 2024 Halloween Campaign |
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The Bridge Agency Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” |
10. Best Idea – Immersive Brand Activation
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong Shake N Dip |
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Frengers Communication, MORE PR & Marketing MTR Corporation Green T Baby Fun Day |
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Makeitloud Marketing (STAYFUN), Boxing Promotions LEGO® Hong Kong, Citywalk LEGO ® Bricktopia |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Omnicom Media Group, Ogilvy Hong Kong PayMe By HSBC PayMe 2024 CNY Laisee Campaign |
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The Bread Digital Studio City Hotels Studio City 2024 Halloween Campaign |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |
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Yello Marketing Swire Properties Welcome to Anfield – The LFC Experience |
11. Best Idea – Influencer
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Hungry Digital, OMG Hong Kong HSBC The savvy always chooses red! |
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Indigo Concept Hang Seng Bank Prestige Banking: The CFO Promotion |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Narrow Door, Zenith Media Hang Seng Bank Our Little Great Stories |
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PRIZM Group Manulife (International) Manulife – Shifting Perspectives to Become Your Life Companion |
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Saatchi & Saatchi HSBC Client Continuum Campaign |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Sunny Idea foodpanda Hong Kong foodpanda – Snooze More with foodpanda |
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TBWA Hong Kong Philips Electronics Hong Kong Philips Sonicare, The Ultimate Oral Care Campaign |
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The Bridge Agency Festival Walk AVANTGARDEY Pop-up Store |
12. Best Idea – Integrated Marketing
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Hardchi Creative, The Bridge Agency Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Hungry Digital, OMG Hong Kong HSBC The savvy always chooses red! |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC One x T1: For Every Legendary One |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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Sunny Idea, Omnicom Media Group Mentholatum Mentholatum 135th Anniversary – “The Little Nurse in All of Us” |
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign |
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VML Hong Kong, Mirum Hong Kong, PHD Hong Kong The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club |
13. Best Idea – Launch/Rebranding
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Frengers Communication Taobao Double 11 HK Free Shipping Campaign |
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Hardchi Creative, The Bridge Agency Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Hillygo Communications Flying Eagle Wood Lok Oil, Europharm Laboratoires (Hong Kong) Company Flying Eagle – The Real Master’s Choice |
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iProspect Hong Kong, Matte Grey SHISEIDO HONG KONG Future Solution LX: A Journey into Ever-evolving Beauty |
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Narrow Door, The Bridge Agency TamJai International – TamJai SamGor Culinary Kung Fu: Noodle Mixing Masterclass |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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PROJCT Chubb Life Hong Kong Every Wish Lasts |
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Sunny Idea foodpanda Hong Kong foodpanda – Snooze More with foodpanda |
14. Best Idea – Out-Of-Home
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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dentsu Hong Kong Hong Kong Tourism Board The Pandastic Hong Kong |
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Durian Reckitt Benckiser Hong Kong Durex – Love is a matter of choice |
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Grey Advertising Hong Kong, Carat Media Services (Hong Kong), Ledo Media Hong Kong Tourism Board Oh! Postmas Tree |
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Havas Hong Kong MTR Corporation Reframing the South |
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Hungry Digital, OMG Hong Kong HSBC Popularity Spans Across Lo Wu |
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iProspect Hong Kong Pizza Hut Hong Kong Halloween with Spooky Face Hunt |
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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Omnicom Media Group, Ogilvy Hong Kong PayMe By HSBC PayMe 2024 CNY Laisee Campaign |
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Zenith HK, Edelman Hong Kong Hong Kong Disneyland World of Frozen Grand Launch |
15. Best Idea – Partnership/Sponsorship
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dentsu Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign |
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Hardchi Creative Bossini Enterprise Hong Kong Tee |
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Havas Hong Kong MTR Corporation Reframing the South |
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Leo Burnett, MSL, Luminous MSL, Digitas Hong Kong Cathay Now that’s what we call a Seven |
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ManyMany Plus Vitasoy International Holdings Vitasoy x KMB Daily Tasty Food Sharing Journeys |
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McCann Erickson (HK), Carat Media Services (Hong Kong) Mastercard Hong Kong The Taste of Global Vision |
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NoTwo HK Samsung Electronics H.K. Your Imagination Will Come True With Samsung Galaxy Z Flip6! |
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PROJCT Chubb Life Hong Kong Every Wish Lasts |
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Saatchi & Saatchi HSBC Make Your Next Move, Make Your Mark |
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TBWA Hong Kong Project Consortium Hong Kong Never Normal |
16. Best Idea – Public Awareness
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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DDB Group Hong Kong, OMD Hong Kong Mannings Take Sleep Seriously |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Narrow Door Merck Sharp & Dohme Corp Men’s Survival Guide |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Omakase Advertising, GBA, Deloitte Digital Café de Coral Club 100 3.0 Upgraded – Joy Together |
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The Bread Digital Studio City Hotels Studio City 2024 Halloween Campaign |
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The Bridge Agency Festival Walk AVANTGARDEY Pop-up Store |
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The Bridge Agency Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” |
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VML Hong Kong, Mirum Hong Kong, PHD Hong Kong The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club |
17. Best Idea – Public Relations
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Bliss Concepts Hong Kong Tramways Moved by Our Every Journey |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Hardchi Creative, The Bridge Agency Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Havas Hong Kong,HKAAA Hong Kong Internationl Airport mAIRathon Hong Kong |
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Makeitloud Marketing Central Market, Chinachem Group, Urban Renewal Authority The Pawfect Christmas at Central Market |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Project Doloo PrimeCredit WeWa Plays Big: Lying Down Challenge |
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Saatchi & Saatchi HSBC Client Continuum Campaign |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
18. Best Idea – Social Media
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Hungry Digital, OMG Hong Kong HSBC Popularity Spans Across Lo Wu |
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KREW Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda |
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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NoTwo HK Samsung Electronics H.K. Your Imagination Will Come True With Samsung Galaxy Z Flip6! |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Project Doloo PrimeCredit WeWa Plays Big: Lying Down Challenge |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
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TBWA Hong Kong Project Consortium Hong Kong Never Normal |
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Vibes, Wavemaker Hong Kong PrimeCredit PrimeCredit Branding Social Campaign 2024 |
19. Best Idea – Video
“Every move counts” & “Rerighting history”
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DDB Group Hong Kong, OMD Hong Kong Mannings Take Sleep Seriously |
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Hardchi Creative, The Bridge Agency Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Hungry Digital, The Bridge Agency Uni-China Group Don’t Let Spaces Limit Your Imagination |
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Hungry Digital, dentsu Hong Kong Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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Indigo Concept Hang Seng Bank Prestige Banking: The CFO Promotion |
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Narrow Door Merck Sharp & Dohme Corp Men’s Survival Guide |
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Omelette Digital Oriental Watch Company TAKE YOUR TIME with The Timekeepers |
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Saatchi & Saatchi HSBC Client Continuum Campaign |
20. Best Idea – Viral Marketing
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Durian Reckitt Benckiser Hong Kong Durex – Love is a matter of choice |
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Hungry Digital, OMG Hong Kong HSBC Popularity Spans Across Lo Wu |
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iProspect Hong Kong Pizza Hut Hong Kong Halloween with Spooky Face Hunt |
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KREW Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda |
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Leo Burnett Every move counts “&” Rerighting history
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Project Doloo PrimeCredit WeWa Plays Big: Lying Down Challenge |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
21. Best Use of Content
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Hungry Digital, FABCOM Cigna Worldwide General Insurance Company When Santa’s “Ho Ho Ho” Becomes “Ho’spital” |
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KREW Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda |
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MTR* advertising, JCDecaux Transport Taobao MTR* advertising – Taobao Double 11 Shopping Festival |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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Omelette Digital Oriental Watch Company TAKE YOUR TIME with The Timekeepers |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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Omnicom Media Group, dentsu gba HSBC HSBC Customer Advocacy Campaign |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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The Bridge Agency Ngong Ping 360 Ngong Ping 360 Christmas Campaign 2024 |
22. Best Use of Customer Acquisition
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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Digitas Hong Kong Cathay Pacific Cathay Pacific Media-Active Ecology |
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OMD Hong Kong McDonald’s Hong Kong McDonald’s New McDonald’s App Launch |
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PHD Hong Kong, HOWDY, Noah DFI Retail Group 7-11 App Launch |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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Yello Marketing Swire Properties Welcome to Anfield – The LFC Experience |
23. Best Use of Customer Retention
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Deloitte Digital Hysan Development Company Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Leo Burnett, Digitas Hong Kong Cathay Asia Miles 25th Anniversary – Unlocking possibilities |
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McCann Erickson (HK), Carat Media Services (Hong Kong) Mastercard Hong Kong The Taste of Global Vision |
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Omnichat A.S. Watsons Group Watsons All-in-One Care Companion on WhatsApp |
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Omnicom Media Group, dentsu gba HSBC HSBC Customer Advocacy Campaign |
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PHD Hong Kong DFI Retail Group yuu Coalition |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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PRIZM Group Miramar Hotel and Investment Company From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem |
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The Bridge Agency Festival Walk AVANTGARDEY Pop-up Store |
24. Best Use of Data/Insights
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dentsu Hong Kong, The Trade Desk Asahi Beer Asia We Brew Data – Asahi Dry Crystal Launch Campaign |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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Digitas Hong Kong, APX Exchange Hong Kong FWD Insurance FWD Capture & Lock True Audience All-in-ONE Campaign |
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Leo Burnett, dentsu Hong Kong Standard Chartered Bank (Hong Kong) Payroll Campaign 2024 – More Than A Payroll Account |
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Omnicom Media Group, Saatchi & Saatchi HSBC HSBC “Unlock Real Potential” Loan Campaign |
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PHD Hong Kong Mead Johnson Mom AI Intelligence Network |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
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Publicis Media HK Bank of China (Hong Kong) Personal Loan – Digital Acquisition Campaign |
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VML Hong Kong, Grey Advertising Hong Kong, Ogilvy Hong Kong, OMG Hong Kong HSBC HSBC Premier x Life: Advance Your Finances w/o Boundaries |
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Zenith HK Hang Seng Bank Prestige Banking: The CFO Promotion |
25. Best Use of Digital Solution
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Deloitte Digital Hysan Development Company Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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dentsu X Hong Kong Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign |
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Digitas Hong Kong Cathay Pacific One-Click Evaluator for Travel Destinations |
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OMD Hong Kong, DDB Group Hong Kong Mannings Take Sleep Seriously |
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Omnichat A.S. Watsons Group Watsons All-in-One Care Companion on WhatsApp |
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PHD Hong Kong Mead Johnson Mom AI Intelligence Network |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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PRIZM Group Miramar Hotel and Investment Company From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem |
26. Best Use of Gamification
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Makeitloud Marketing (STAYFUN), Boxing Promotions LEGO® Hong Kong, Citywalk LEGO ® Bricktopia |
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MTR* advertising, JCDecaux Transport, Think Inc. Bank of China (Hong Kong) MTR* advertising – “BOCHK – Connect Every Excitement” Campaign |
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Project Doloo PrimeCredit WeWa Plays Big: Lying Down Challenge |
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The Bread Digital Studio City Hotels Studio City 2024 Halloween Campaign |
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The Bridge Agency Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |
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Yello Marketing Swire Properties Welcome to Anfield – The LFC Experience |
27. Best Use of Immersive Technology
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Carat Hong Kong Hong Kong Tourism Board The Dragon: From Tai Hang to the World |
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
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Digitas Hong Kong Cathay Pacific One-Click Evaluator for Travel Destinations |
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Leo Burnett Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest |
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Madlab The Hong Kong Jockey Club “Step By Step With You” Exhibition |
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Narrow Door DBS Bank (Hong Kong) Trust Your Spark Local Activation |
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OM Events & Communications, AIR Concepts Lee Gardens Lee Gardens: Moments of Sparkle |
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Omnicom Media Group, Ogilvy Hong Kong PayMe By HSBC PayMe 2024 CNY Laisee Campaign |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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ThinkCol Transform sim Credit Card sim Credit Card Chatbot |
28. Best Use of Influencer
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Hillygo Communications Flying Eagle Wood Lok Oil, Europharm Laboratoires (Hong Kong) Company Flying Eagle – The Real Master’s Choice |
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Hungry Digital, FABCOM Cigna Worldwide General Insurance Company When Santa’s “Ho Ho Ho” Becomes “Ho’spital” |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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Saatchi & Saatchi |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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VML Hong Kong, Grey Advertising Hong Kong, Ogilvy Hong Kong, OMG Hong Kong HSBC Premier x Life: Advance Your Finances w/o Boundaries |
29. Best Use of Integrated Media
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Assembly Chubb Life Hong Kong Every Way of Legacy |
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Carat Hong Kong foodpanda Hong Kong foodpanda McGriddles Campaign |
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FABCOM, The Trade Desk Sulwhasoo Ginseng Reboost Campaign |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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Omnicom Media Group, Saatchi & Saatchi HSBC HSBC “Unlock Real Potential” Loan Campaign |
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Omnicom Media Group, Sunny Idea Mentholatum Mentholatum 135th Anniversary – “The Little Nurse in All of Us” |
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Saatchi & Saatchi, Omnicom Media Group HSBC Client Continuum Campaign |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC One x T1: For Every Legendary One |
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Zenith HK, Edelman Hong Kong Hong Kong Disneyland World of Frozen Grand Launch |
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Zenith HK Hang Seng Bank Prestige Banking: The CFO Promotion |
30. Best Use of Mobile & Apps
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BCNetcom Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
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Deloitte Digital Hysan Development Company Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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MTR* advertising, JCDecaux Transport, Think Inc. Bank of China (Hong Kong) MTR* advertising – “BOCHK – Connect Every Excitement” Campaign |
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Ogilvy PR, Universal McCann (UM) American Express Platinum Legends, Confirmed. |
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Omakase Advertising, GBA, Deloitte Digital Café de Coral Club 100 3.0 Upgraded – Joy Together! |
31. Best Use of Omnichannel
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dentsu Hong Kong, The Trade Desk Asahi Beer Asia We Brew Data – Asahi Dry Crystal Launch Campaign |
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dentsu Hong Kong, Leo Burnett Standard Chartered Bank (Hong Kong) Standard Chartered “Payday Quacking Good! |
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FABCOM, The Trade Desk Sulwhasoo Ginseng Reboost Campaign |
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Frengers Communications Taobao Double 11 HK Free Shipping Campaign |
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Leo Burnett, MSL, Luminous MSL, Digitas Hong Kong Cathay NOW THAT’S WHAT WE CALL A SEVEN |
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MTR* advertising, JCDecaux Transport Taobao MTR* advertising – Taobao Double 11 Shopping Festival |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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OMD Hong Kong, DDB Group Hong Kong McDonald’s Hong Kong Shake & Dip x VERDY Campaign |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign |
32. Best Use of Out-Of-Home
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Bliss Concepts Hong Kong Tramways Moved by Our Every Journey |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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dentsu X Hong Kong Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign |
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Durian Reckitt Benckiser Hong Kong Durex – Love is a matter of choice |
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Hillygo Communications Flying Eagle Wood Lok Oil, Europharm Laboratoires (Hong Kong) Company Flying Eagle – The Real Master’s Choice |
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MTR* advertising, JCDecaux Transport Taobao MTR* advertising – Taobao Double 11 Shopping Festival |
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Ogilvy Hong Kong Hong Kong Tourism Board 2024 Hong Kong Halloween |
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Omnicom Media Group, Saatchi & Saatchi HSBC HSBC “Unlock Real Potential” Loan Campaign |
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Saatchi & Saatchi, Omnicom Media Group HSBC Client Continuum Campaign |
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Zenith HK, Edelman Hong Kong Hong Kong Disneyland World of Frozen Grand Launch |
33. Best Use of Performance Marketing
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Assembly American Eagle Outfitters Hong Kong AEO Performance+ Campaign |
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign |
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Digitas Hong Kong Cathay Pacific Cathay Pacific Media-Active Ecology |
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Digitas Hong Kong, APX Exchange Hong Kong FWD Insurance Precision Lock by FWD: Redefining Insurance Performance Marketing All-in-ONE Campaign |
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FABCOM Cigna Healthcare Education Campaign 2024 |
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iProspect Hong Kong, Narrow Door SHISEIDO HONG KONG #BeautySyncTrio – Revolutionising Beauty Retail through Artificial Intelligence |
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Omnicom Media Group, Quantcast HSBC HSBC Personal Loan |
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PHD Hong Kong, Communion W The Bank of East Asia “Don’t just be rich, be wealthy” Campaign |
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Potassium, Wavemaker Hong Kong DBS Bank (Hong Kong) 2024 DBS Treasures Campaign |
34. Best Use of Programmatic
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Carat Hong Kong, Quantcast foodpanda Hong Kong 2024 May Winback Vendor campaign |
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dentsu Hong Kong, The Trade Desk Asahi Beer Asia We Brew Data – Asahi Dry Crystal Launch Campaign |
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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dentsu Hong Kong, Hungry Digital Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign |
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Hungry Digital, FABCOM Cigna Worldwide General Insurance Company When Santa’s “Ho Ho Ho” Becomes “Ho’spital” |
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Omnicom Media Group, Saatchi & Saatchi HSBC HSBC “Unlock Real Potential” Loan Campaign |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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Saatchi & Saatchi, Omnicom Media Group HSBC Client Continuum Campaign |
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Zenith HK, APX Exchange Hong Kong Hong Kong Disneyland World of Frozen Grand Launch |
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Digitas Hong Kong, APX Exchange Hong Kong Cathay Pacific Cathay Pacific Media-Active Ecology |
35. Best Use of Social Media
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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OMD Hong Kong, DDB Group Hong Kong IKEA Complete Sleep – Social Media Campaign |
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OMD Hong Kong, DDB Group Hong Kong McDonald’s Hong Kong McCafé Coconut Latte Launch Campaign |
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Omelette Digital Uber Hong Kong The Airport Code War |
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Omnicom Media Group, VML (Hong Kong) HSBC MTR x Visa Campaign |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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PRIZM Group Manulife (International) Manulife – Shifting Perspectives to Become Your Life Companion |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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VML Hong Kong, Grey Advertising Hong Kong, Ogilvy Hong Kong, OMG Hong Kong HSBC HSBC Premier x Life: Advance Your Finances w/o Boundaries |
36. Best Use of Venue
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Dynamic Duo Co., TALORS Communications O’ South Coast, Phoenix Property Investors O’South Petival 2024 |
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
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Havas Hong Kong Hong Kong Internationl Airport mAIRathon Hong Kong |
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Ogilvy Hong Kong Hong Kong Tourism Board 2024 Hong Kong Halloween |
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Saatchi & Saatchi HSBC Make Your Next Move, Make Your Mark |
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Spark Foundry Citibank 1st ever Citi Christmas Tree at the Hong Kong International Airport |
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The Bridge Agency Festival Walk AVANTGARDEY Pop-up Store |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |