Finalists
1. Best Idea – Branded Content
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Hungry Digital, Hill & Knowlton, OMG HSBC Hong Kong HSBC Fraud Fair |
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NoTwo HK Samsung Mobile Hong Kong The Gen Z Alliance – Samsung x New Balance HK |
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Omelette Digital foodpanda Hong Kong Whenever and Wherever, pandamart can always be there |
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Saatchi & Saatchi, OMG The Hongkong and Shanghai Banking Corporation Smart Use of ‘Future Money’ |
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The Bread Digital Hang Seng Bank Hang Seng Prestige CFO Campaign |
2. Best Idea – Brand Storytelling
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Cheil Hong Kong MTR Corporation Light Rail 35th Anniversary |
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Hardchi Creative Citygate Outlets Beyond Glass |
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Hungry Digital, Hill & Knowlton, OMG HSBC Hong Kong HSBC Fraud Fair |
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Saatchi & Saatchi Hong Kong HKTVmall Mom-certified |
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The Bread Digital TSL Jewellery DUO by TSL Branding Campaign |
3. Best Idea – Corporate Social Responsibility
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DDB Group Hong Kong McDonald’s Hong Kong X Ronald McDonald House Charities Little Big Acts |
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Frengers Communications A Drop of Life 25th Anniversary Campaign |
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RDS Digital, GAIA CREATIVE MTR Corporation OMGreen! Campaign |
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Saatchi & Saatchi Hong Kong The Hongkong and Shanghai Banking Corporation SOULFULL |
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SOCIETY MoneyBack Let’s Go Green |
4. Best Idea – Customer Acquisition
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McCann Hong Kong Mastercard Priceless culinary experience |
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Narrow Door, Pontac, iProspect SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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Saatchi & Saatchi Hong Kong HKTVmall Mom-certified |
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The Bread Digital Hang Seng Bank Hang Seng Prestige CFO Campaign |
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The Bridge Agency BOCHK BOCHK TrendyToo SPLASH! |
5. Best Idea – Customer Engagement
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Cheil Hong Kong MTR Corporation Light Rail 35th Anniversary |
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de goose, Kids & Dogs, Kitchen, PHD yuu Rewards Ready, Set, Grab JETSO Deals! |
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Leo Burnett Hong Kong Standard Chartered Bank Frozen Campaign |
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PRIZM Group ANESSA Hong Kong Anessa Shine Together – Strategic KOL Partnership O2O2O Summer Campaign |
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VML HSBC Hong Kong HSBC RewardCash Red Hot Auction |
6. Best Idea – CX/UX
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ESDlife Circle K Convenience Store (HK) 16°C Chilled Beverage Fridge Online Game Campaign |
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Madkids BOC Life Live Young |
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Neonet Creative and Production Olympian City, Sino Group NBA Summer Base |
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Oasis Brand Communications Company Swire Properties Management Summer Exploration – Hello Kitty Seven Wonders in MetaGaia |
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Pontac Fresh Hong Kong Fresh Tea Journey – 2023 Customer Activation Program |
7. Best Idea – Design
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Above The Line Company Langham Place Langham Place X kk+ “Care BearsTM Express” Christmas Campaign |
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Leo Burnett Hong Kong Cathay Let’s Get Moving ;p |
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Leo Burnett Hong Kong Standard Chartered Bank Frozen Campaign |
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The Bread Digital Emperor Jewellery Stay You. Stay Original |
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Uth Creative Group Hang Seng Bank Hang Seng 90th Anniversary – Ever Growing Ever Innovating Campaign |
8. Best Idea – Digital Solution
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iProspect, Narrow Door, Pontac SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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Leo Burnett Hong Kong Standard Chartered Bank Frozen Campaign |
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NARROW DOOR MERCK SHARP & DOHME (ASIA) MEN’S CHOICE MATTER |
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Omnichat Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp |
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VML, OMG HSBC Hong Kong HSBC Premier – Elevate Campaign |
9. Best Idea – Events
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Brighten Up Workshop Ngong Ping 360 Double Ducks@Ngong Ping 360 |
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Hungry Digital, Hill & Knowlton, OMG HSBC Hong Kong HSBC Fraud Fair |
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Ruder Finn Interactive (RFI Asia) Gay Games Hong Kong Organising Committee Gay Games Hong Kong: A Triumph of Diversity Over Adversity |
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Secret Tour Hong Kong, PHD, Ichi Events HSBC HK Knock Knock Recruitment |
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VML HSBC Hong Kong HSBC RewardCash Red Hot Auction |
10. Best Idea – Experiential Marketing
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DDB Group Hong Kong McDonald’s Hong Kong The McNuggets Art World |
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Grey Hong Kong Hong Kong Tourism Board City Canvas |
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McCann Hong Kong Mastercard Priceless culinary experience |
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Narrow Door, Pontac, iProspect SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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WHAT IF Moet Hennessy Hong Kong Hennessy NBA Hong Kong Season 3 |
11. Best Idea – Gamification
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de goose, Kids & Dogs, Kitchen, PHD yuu Rewards Ready, Set, Grab JETSO Deals! |
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Madkids BOC Life Live Young |
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NARROW DOOR MERCK SHARP & DOHME (ASIA) MEN’S CHOICE MATTER |
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Pontac Fresh Hong Kong Fresh Tea Journey – 2023 Customer Activation Program |
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Sunny Idea Hang Seng Bank Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign |
12. Best Idea – Influencer
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Durian HK Reckitt Benckiser Hong Kong The Most Modest Christmas Gift |
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Frengers Communications Klook Travel Technology “Everyone can be Travel Goddess” Branding Campaign |
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NoTwo HK Samsung Mobile Hong Kong Re-debut Of Hins Cheung: The Galaxy Trainee |
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The Bread Digital Emperor Jewellery Stay You. Stay Original |
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The Bread Digital TSL Jewellery DUO by TSL Branding Campaign |
13. Best Idea – Integrated Marketing
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DDB Group Hong Kong, Zenith HK Hang Seng Bank Credit Card +FUN Dollars Launch |
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dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong Café de Coral Curry de Coral |
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Havas Hong Kong, EssenceMediacom Uber Hong Kong Uber Taxi – Rethink Your Ride |
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Narrow Door, Pontac, iProspect SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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The Bread Digital Hang Seng Bank Hang Seng Prestige CFO Campaign |
14. Best Idea – Launch/Rebranding
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DDB Group Hong Kong McDonald’s Hong Kong McDonald’s Coffee Retirement |
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Leo Burnett Hong Kong Cathay Cargo We Know How |
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NoTwo HK Samsung Mobile Hong Kong Re-debut Of Hins Cheung: The Galaxy Trainee |
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The Bread Digital Hang Seng Bank Hang Seng Prestige CFO Campaign |
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2023 |
15. Best Idea – Mobile Marketing
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Dentsu Creative Shell Shell GO+ Campaign |
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ESDlife AS Watson Group (HK) Watsons Water x Edan, Ian, Jer@MIRROR 120th Anniversary Campaign |
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ESDlife Circle K Convenience Store (HK) 16°C Chilled Beverage Fridge Online Game Campaign |
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The Bread Digital AIA Hong Kong, OpenRice AIA Points x OpenRice |
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VML HSBC Hong Kong HSBC Wishing Tree for 7,000,000 |
16. Best Idea – Partnership/Sponsorship
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Frengers Communications A Drop of Life 25th Anniversary Campaign |
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Madkids BOC Life Live Young |
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Neonet Creative and Production Olympian City, Sino Group NBA Summer Base |
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NoTwo HK Samsung Mobile Hong Kong The Gen Z Alliance – Samsung x New Balance HK |
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The Bread Digital
AIA Hong Kong & OpenRice
AIA Points x OpenRice |
17. Best Idea – Public Awareness
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DDB Group Hong Kong McDonald’s Hong Kong McDiploma |
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DDB Group Hong Kong McDonald’s Hong Kong X Ronald McDonald House Charities Little Big Acts |
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Hungry Digital, Hill & Knowlton, OMG HSBC Hong Kong HSBC Fraud Fair |
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Narrow Door MTR Corporation Maruko-chan’s Life Observation |
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Saatchi & Saatchi Hong Kong The Hongkong and Shanghai Banking Corporation SOULFULL |
18. Best Idea – Public Relations
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Brighten Up Workshop Ngong Ping 360 Double Ducks@Ngong Ping 360 |
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DDB Group Hong Kong McDonald’s Hong Kong McDiploma |
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Narrow Door MTR Corporation Maruko-chan’s Life Observation |
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Omelette Digital foodpanda Hong Kong Whenever and Wherever, pandamart can always be there |
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The Bread Digital, The Bridge Agency Tam Jai International TamJai SamGor 15th Anniversary Campaign |
19. Best Idea – Social Media
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dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong Café de Coral Curry de Coral |
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Hardchi Creative, Starcom AXA Hong Kong & Macau General Insurance Summer Campaign 2023 |
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Leo Burnett Hong Kong Cathay Let’s Get Moving ;p |
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Narrow Door HSBC Data Trend Says: The First-ever Data-driven Credit Card Campaign |
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Omelette Digital foodpanda Hong Kong Whenever and Wherever, pandamart can always be there |
20. Best Idea – Video
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DDB Group Hong Kong McDonald’s Hong Kong X Ronald McDonald House Charities Home Is Wherever We Are Together |
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Leo Burnett Hong Kong Cathay Let’s Get Moving ;p |
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Leo Burnett Hong Kong Standard Chartered Bank See Beyond the Obvious |
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Hungry Digital, Mindshare Hong Kong – M/SIX Fairwood Holdings ClayPot Rice Campaign |
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2023 |
21. Best Use of Content
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Narrow Door HSBC Teens Proposition Campaign |
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NoTwo HK Samsung Mobile Hong Kong Re-debut Of Hins Cheung: The Galaxy Trainee |
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Saatchi & Saatchi, OMG The Hongkong and Shanghai Banking Corporation Wealth Decoded |
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Sunny Idea Hang Seng Bank Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign |
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VML, OMG HSBC Hong Kong HSBC Premier – Elevate Campaign |
22. Best Use of CRM Strategy
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BETC DESIGN, BETC Etoile Rouge, Merkle DFS Group DFS CIRCLE: Transforming a Loyalty Program in Travel Retail |
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DDB Group Hong Kong Esso Supreme Experiences at Esso |
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DDB Group Hong Kong Octopus Cards Octopus – CVS x Easy Earn Campaign |
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Mindshare Hong Kong, GroupM Nexus Hong Kong WeLend WeScore A.I. Loop Performance Campaign |
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Narrow Door, Pontac, iProspect SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
23. Best Use of Data/Insights
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FABCOM DBS SME Banking DBS Lead Generation 2023 Campaign |
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FABCOM PNS eShop Always-on Performance Campaign |
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iProspect, Narrow Door, Pontac SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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Saatchi & Saatchi, OMG The Hongkong and Shanghai Banking Corporation Smart Use of ‘Future Money’ |
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Zenith HK, DDB Group Hong Kong Hang Seng Bank Credit Card +Fun Dollars Launch |
24. Best Use of Digital Solution
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Digitas HK Cathay Pacific Cathay Real Time Travel Performance |
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iProspect, Narrow Door, Pontac SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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Leo Burnett Hong Kong Standard Chartered Bank Frozen Campaign |
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PHD Hong Kong, SO DON’T BORE, Serif, Kids & Dogs 7-Eleven Hong Kong Explore the 7-SELECT Foodie-verse. Anytime Anywhere |
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PRIZM Group ANESSA Hong Kong Anessa Shine Together – Strategic KOL Partnership O2O2O Summer Campaign |
25. Best Use of Gamification
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de goose, Kids & Dogs, Kitchen, PHD yuu Rewards Ready, Set, Grab JETSO Deals! |
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NARROW DOOR MERCK SHARP & DOHME (ASIA) MEN’S CHOICE MATTER |
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Neonet Creative and Production Olympian City, Sino Group NBA Summer Base |
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Sunny Idea Hang Seng Bank Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign |
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Vibes PrimeCredit PrimeCredit Loan Campaign 2023 |
26. Best Use of Influencer
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Assembly South China Morning Post I Read the SCMP |
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Grey Hong Kong, Omnicom Media Group Holdings Inc HSBC Life LIFE Talk Feels Right |
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Hardchi Creative, Starcom AXA Hong Kong & Macau General Insurance Summer Campaign 2023 |
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NoTwo HK Samsung Mobile Hong Kong Re-debut Of Hins Cheung: The Galaxy Trainee |
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The Bridge Agency BOCHK BOCHK TrendyToo SPLASH! |
27. Best Use of Integrated Media
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Carat foodpanda Hong Kong Meta Branding Campaign |
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Digitas HK Cathay Go Miles Further |
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NoTwo HK Samsung Mobile Hong Kong The Gen Z Alliance – Samsung x New Balance HK |
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Saatchi & Saatchi, OMG The Hongkong and Shanghai Banking Corporation Smart Use of ‘Future Money’ |
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VML, OMG HSBC Hong Kong HSBC Premier – Elevate Campaign |
28. Best Use of MarTech
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Aloha Mannings Mannings Customer First AI Driven Content Marketing |
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foodpanda – panda ads Mars Wrigley Hong Kong Introducing New Eclipse Flavors |
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Madkids BOC Life Live Young |
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Omnichat Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp |
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Pontac L’Oréal Hong Kong L’Oréal Digital Force – Centralized Digital Operation System |
29. Best Use of Mobile & Apps
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Dentsu Creative Shell Shell GO+ Campaign |
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ESDlife Digital Solutions health.ESDlife CouponGo |
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EY Mtel Watsons Hong Kong eShop Watsons eDr App |
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Madkids BOC Life Live Young |
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The Bread Digital AIA Hong Kong & OpenRice AIA Points x OpenRice |
30. Best Use of Omnichannel
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AsiaPac Net Media Invesco Hong Kong Invesco Multiple Sources of Income |
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Assembly, The Trade Desk Blue Insurance Choosing Blue is Just that Easy |
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Digitas HK Cathay Go Miles Further |
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Leo Burnett Hong Kong Standard Chartered Bank Earn by Banking |
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Narrow Door, Pontac, iProspect SHISEIDO HONG KONG #MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
31. Best Use of Out-Of-Home
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Edelman Hong Kong KFC KFC Fing Fing Chips |
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Havas Hong Kong MTR THE WAI WE LIVE |
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M&C Saatchi Spencer, Group M, Artitect UA Finance Arm for Hong Kong |
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NoTwo HK Samsung Mobile Hong Kong The Gen Z Alliance – Samsung x New Balance HK |
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Saatchi & Saatchi Hong Kong HKTVmall Mom-certified |
32. Best Use of Performance Marketing
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AsiaPac Net Media ASICS ASICS: Shoes For All |
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Digitas HK Cathay Pacific Cathay Real Time Travel Performance |
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FABCOM DBS SME Banking DBS Lead Generation 2023 Campaign |
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Teads Hong Kong, Digitas agency Hong Kong Cathay Pacific Hong Kong Cathay Pacific’s prospecting marketing campaign utilizing Teads’ smart targeting |
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Teads, Havas Group Hong Kong Sun Life Hong Kong Sun Life Q4 Brand Modernization Campaign |
33. Best Use of Programmatic
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Publicis Media – APEX Exchange & Digitas Cathay Feels Good To Move |
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FABCOM DBS SME Banking DBS Lead Generation 2023 Campaign |
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FABCOM PNS eShop Always-on Performance Campaign |
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OMG, Saatchi & Saatchi HSBC HK Smart Use of “Future Money” |
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Wavemaker Hong Kong, GroupM Nexus Media Solutions Hong Kong OSIM (HK) Company OSIM Always-on Well-being Branding with Data Synergy |
34. Best Use of Social Media
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CMRS Digital Solutions, Sunny Idea (HK), New Media Group Hang Seng Bank Preferred Banking – “Be a Game Changer and ‘Carry’ Yourself!” |
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DDB Group Hong Kong McDonald’s Hong Kong McDonald’s Coffee Retirement |
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dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong Café de Coral Curry de Coral |
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Omelette Digital foodpanda Hong Kong Whenever and Wherever, pandamart can always be there |
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Omnicom Media Group Holdings Inc HSBC Life Feel the vibe with HSBC Life Talk |
35. Best Use of Venue
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Above The Line Company Langham Place Langham Place X kk+ “Care BearsTM Express” Christmas Campaign |
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Boxing Promotions Cityplaza Hong Kong Cityplaza x Hot Toys: The Flash Speed Force Quest |
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DDB Group Hong Kong McDonald’s Hong Kong The McNuggets Art World |
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Hardchi Creative Citygate Outlets Beyond Glass |
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M&C Saatchi Spencer, Group M, Artitect UA Finance Arm for Hong Kong |