Eric So

Director, Marketing

DKSH Hong Kong

As a Marketing Director representing DKSH, a noted leader of Market Expansion Services leader in Asia, Eric So leads the team and formulates strategies in building brand equity of a wide span of famed brands. The portfolio includes Hirudoid and Hiruscar under Medinova Switzerland. It is his continuous vision to maximise the market share for sales growth and to boost profitability.

With over 20 years of experience in the consumer industry, Eric demonstrates his expertise in areas not limited to brand positioning and rejuvenation, through-the-line execution, agency management but also financial and operational excellence. Prior to joining DKSH, Eric has built his success stories with Ricqles, Weisen-U, NIVEA, Elastoplast, TRESemme, Breacol and Panadol.