Submitting your entries for the MARKies Awards is simple and completely online. The entry submission deadline is 14 February 2025 (Fri) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Friday, 14 February, 6:00pm.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

IDEA 45%  (Max. 500 words)
Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign/ initiative/ programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.

STRATEGY 30% (Max. 500 words)
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.

EXECUTION 20% (Max. 500 words)
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

RESULTS 5% (Max. 500 words)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

IDEA 10% (Max. 500 words)
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.

STRATEGY 20% (Max. 500 words)
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s). 

EXECUTION 30% (Max. 500 words)
Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

RESULTS 40% (Max. 500 words)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.

• All categories are open to any agencies based in Hong Kong. Work must have been carried out in Hong Kong for the Hong Kong market.
• All categories are open to all agencies serving marketers in Hong Kong. Entries carried out in partnership between organisations are welcomed too. However, the entrant must designate a lead agency or specify a 50-50 Partnership.
• Entries are open to any active, completed, launched or updated marketing initiatives, campaigns or projects that are conducted within the eligibility period in Hong Kong.
• All work must have been conceptualised and carried out in Hong Kong for the Hong Kong market or for a regional market that includes Hong Kong.
• All campaigns and initiatives must have been launched or active between the eligibility period of 1 December 2023 – 31 December 2024. Please note that works submitted for previous MARKies Awards cannot be resubmitted for this year’s event.
• Entrants may present the same campaigns and/or initiatives in multiple categories or different campaigns in one category. There is no limit to how many categories each agency may enter. However, if you are submitting multiple entries, please make sure you tailor them to fit the specific category at hand.
• Agencies must seek approval from their clients before submitting. Any sensitive or confidential information from your clients’ side must be approved by the clients for judging.

Entry Fee:
HK$2,050 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Also, please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the MARKies Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• The decisions of MARKETING-INTERACTIVE in all matters relating to the MARKies Awards shall be final and binding.