Amanda Cheung

Associate Director, Marketing

Hong Kong Television Network (HKTV) – HKTVmall

Amanda Cheung is a seasoned “End-to-End” marketer; Heading the group’s brand and strategic business development functions, she overlooks the brand campaigns of HKTVmall, and the data-performance based advertising solutions development for help advertisers to get better return from their digital advertising investments at 3rd parties advertising networks, social media platform and HKTVmall platforms.

To make “Always Something New”, motto of HKTVmall into live, she takes lead in cross-sectored collaborations to transform HKTVmall apps into “more than shopping” apps. Most of them are data-driven and tech based, like open API project with insurance partners and fintech projects of digital payment and rewards program with bank partners, which are aimed to contributing the growth of Hong Kong digital ecosystem and getting our home to a smarter city.

Under Amanda’s leadership, apart from having awards winning advertising campaigns, HKTVmall was chosen as the first Facebook Collaborative Ads E-commence platform in Hong Kong and being the winner of Shopping Excellence (HK and Taiwan) in Google Partner Awards 2019.