Adrian Veliche

Head of Experience Design, Regional

Manulife

Adrian is the Regional Head of Experience Design at Manulife, spearheading the design-led transformation and re-defining insurance from the inside by creating products, services & experiences that make people’s lives better.

Using design as a dramatic differentiator, he’s driving a unified creative vision across the organisation, and most recently he led the global brand identity re-design, a key milestone in Manulife’s transformation story in becoming a digital customer leader in the market.

Before joining Manulife, he worked at various creative agencies helping brands connect with hearts and minds, across London, Dubai, Singapore and Hong Kong.