2024 JUDGE'S PROFILE

Elaine Tai is currently heading regional marketing and communications at GEOX Asia Pacific to drive the brand’s new positioning in the post-COVID era. In 18 months, the APAC team and partners have reactivated the regions with key initiatives from intimate events bringing families and communities together, to everyday lifestyle experience embracing wellbeing on the go.

Elaine’s last role in the pre-COVID era was brand director for Sugar under Tinno Mobile Corp., driving market positioning and launch strategies for fashion smartphones in Greater China markets. With the new cool in place, RMB 400 million was raised from the Yibin government, Sichuan.

Prior to her Shenzhen-based venture, Elaine headed marketing and communications at Furla Asia Pacific, The Swank and affiliated brands including Brioni, Brunello Cucinelli and Paule Ka, unveiling flagships at Marina Bay Sands, CITIC Square Shanghai, Landmark Hong Kong, Harbour City and Mira Place.

A graduate of The Chinese University of Hong Kong with a major in Journalism and Communication, with a never-ending curriculum with The Diamond Cutter Institute Global founded by Geshe Michael Roach.