2021 Winners
Best of Show – Campaign

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Best of Show – Agency

Hardchi Creative
01. Best Idea – Branded Content

Carat Media Services Hong Kong
foodpanda Hong Kong
foodpanda Hong Kong
THE AHHH 2.0

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
02. Best Idea – Corporate Social Responsibility

eMotionLAB
Sino Group
Sino Group X eMotionLAB – Feel the Motion
Sino Group
Sino Group X eMotionLAB – Feel the Motion

Metta Communications, 3T6B
DBS
Portraits of Purpose
DBS
Portraits of Purpose

Narrow Door
Senior Citizen Home Safety Association
Memory fades, but love is not forgotten.
Senior Citizen Home Safety Association
Memory fades, but love is not forgotten.
03. Best Idea – Customer Acquisition

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness

French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant
PrimeCredit
WeWa Card is THAT Instant
04. Best Idea – Customer Engagement

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On
05. Best Idea – CX/UX

French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant
PrimeCredit
WeWa Card is THAT Instant

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
06. Best Idea – Design

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
Blossom Me, Blossom Anytime
Kimberly-Clark
Blossom Me, Blossom Anytime

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt
Kimberly-Clark
PEACH-UP Baby Butt

Zlashy
Nespresso Hong Kong
What is Nespresso
Nespresso Hong Kong
What is Nespresso
07. Best Idea – Digital Solution

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
08. Best Idea – Events

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

Infinity Pico Asia
HP Inc. Malaysia
HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow
HP Inc. Malaysia
HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow

5 Miles Lab
Sun Life Hong Kong
Prediabetes Awareness Campaign Sports Interest Discovery AI Test
Sun Life Hong Kong
Prediabetes Awareness Campaign Sports Interest Discovery AI Test
09. Best Idea – Experiential Marketing

PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
GUERLAIN (HONG KONG)
BEE GARDEN 2020
GUERLAIN (HONG KONG)
BEE GARDEN 2020

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

BIG and PLAY Production
Leisure and Cultural Services Department, HKSAR Government
FEST BOX
Leisure and Cultural Services Department, HKSAR Government
FEST BOX
10. Best Idea – Gaming

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission

Cymballe, Zlashy
adidas Hong Kong
adidas Sneakerhead challenge
adidas Hong Kong
adidas Sneakerhead challenge

CruiSo Digital Solutions
BCT Group
MPF Simulation Game
BCT Group
MPF Simulation Game
11. Best Idea – Influencer

French Rotational Production
PrimeCredit
WeWa – Much More Than Just Cash Rebate
PrimeCredit
WeWa – Much More Than Just Cash Rebate

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020

Eighty20 Marketing
K11 Concepts
K11 Twinning
K11 Concepts
K11 Twinning
12. Best Idea – Integrated Marketing

Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
foodpanda Hong Kong
THE AHHH 2.0

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
13. Best Idea – Launch/Rebranding

frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

dentsuMCGARRYBOWEN, amnet
Manulife (International)
Increase Your Odds of Survival
Manulife (International)
Increase Your Odds of Survival
14. Best Idea – Mobile & Apps

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App

Uth Creative
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch
15. Best Idea – Out-of-Home

frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
foodpanda Hong Kong
THE AHHH 2.0
16. Best Idea – Partnership/Sponsorship

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall

Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
17. Best Idea – Public Awareness

MSLGROUP
JobsDB Hong Kong
Jobs That Matter
JobsDB Hong Kong
Jobs That Matter

5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong
Prediabetes Awareness Campaign
Sun Life Hong Kong
Prediabetes Awareness Campaign

frengers communications
Bowtie Life Insurance Company
Self-Protection Era
Bowtie Life Insurance Company
Self-Protection Era
19. Best Idea – Social Media

Ogilvy Hong Kong
Pizza Hut
Pizza Hut x IKEA Meatball Pizza
Pizza Hut
Pizza Hut x IKEA Meatball Pizza

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall

Sutton Hong Kong
Sunpride Foundation
#MyArtPrideStory
Sunpride Foundation
#MyArtPrideStory
20. Best Idea – Video

Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home

dentsuMCGARRYBOWEN
Manulife (International)
Increase Your Odds of Survival
Manulife (International)
Increase Your Odds of Survival

Dentsu Hong Kong
Prudential Hong Kong
Unpredictable Doesn’t Stop You
Prudential Hong Kong
Unpredictable Doesn’t Stop You
21. Best Use of AI

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

iClick Interactive Asia Group
K11 Musea
K11 Musea – “Share Joy” Campaign
K11 Musea
K11 Musea – “Share Joy” Campaign
22. Best Use of Content

Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
23. Best Use of CRM

iProspect HK
Shiseido Hong Kong
Ultimune Repush 2020
Shiseido Hong Kong
Ultimune Repush 2020

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program
Hysan Mall
Hysan O2O CRM vending machine Program

PRIZM Group
Friso
WhatsApp Business Integrated with Chatbot
Friso
WhatsApp Business Integrated with Chatbot
24. Best Use of Data/Insights

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch

iProspect HK, Carat HK
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Standard Chartered (Hong Kong)
Smarter Loan Nowadays

iProspect HK, Carat HK
Standard Chartered (Hong Kong)
FX in Your Everyday Life
Standard Chartered (Hong Kong)
FX in Your Everyday Life
25. Best Use of Digital Solution

Cosmose
K11 Concepts, SKII
Anti-Pandemic Digital Campaign
K11 Concepts, SKII
Anti-Pandemic Digital Campaign

PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program
Hysan Mall
Hysan O2O CRM vending machine Program

Zlashy
Zurich
ZUUUP – Zuuuper Speed Micro-insurance
Zurich
ZUUUP – Zuuuper Speed Micro-insurance
26. Best Use of Gaming

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission

iClick Interactive Asia Group
Great Eagle Holdings
Ontolo’s “Wisdom of Living” Membership Campaign
Great Eagle Holdings
Ontolo’s “Wisdom of Living” Membership Campaign
27. Best Use of Influencer

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Madbox Communications
New Zealand Trade & Enterprise
Taste New Zealand
New Zealand Trade & Enterprise
Taste New Zealand

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
28. Best Use of Integrated Media

Strategic Public Relations Group
Procter & Gamble, First Aid Beauty
First Aid Beauty – The FABulous launch
Procter & Gamble, First Aid Beauty
First Aid Beauty – The FABulous launch

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum

New iMedia Solutions
DR REBORN
Time to REBORN
DR REBORN
Time to REBORN

Omakase Greater Bay Area
Futu Securities International (HK)
FuPower
Futu Securities International (HK)
FuPower
29. Best Use of Mobile & Apps

KREW
Wheelock Properties (Hong Kong)
Wheelock Living
Wheelock Properties (Hong Kong)
Wheelock Living

REPRISE, Pontac Company
Sino Real Estate Agency
S+ REWARDS by Sino Malls – Freestyle Raffle
Sino Real Estate Agency
S+ REWARDS by Sino Malls – Freestyle Raffle

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
30. Best Use of O2O Strategy

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

FevaWorks Solutions
Langham Place
POP UP eSTORE Campaign
Langham Place
POP UP eSTORE Campaign

Cosmose
K11 Concepts
Anti-Pandemic O2O Campaign
K11 Concepts
Anti-Pandemic O2O Campaign
31. Best Use of Out-Of-Home

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020

frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future

Mediabrands Hong Kong, M&C Saatchi Spencer Hong Kong
China Construction Bank (Asia)
CCBA 2020 Thematic Campaign
China Construction Bank (Asia)
CCBA 2020 Thematic Campaign
32. Best Use of Programmatic

Hungry Digital
Fairwood Holdings
Click & Collect
Fairwood Holdings
Click & Collect

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

Hungry Digital, OMD, Search Guru
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company
RETHINK
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company
RETHINK
33. Best Use of SEM Strategy

GroupM Communications Hong Kong
United Asia Finance
YES UA Digital Activation Campaign 2020
United Asia Finance
YES UA Digital Activation Campaign 2020

Aloha Group
Genki Sushi
Genki Sushi 24/7 Sales Driven SEM Campaign
Genki Sushi
Genki Sushi 24/7 Sales Driven SEM Campaign

Aloha Group
Fidelity International
Fidelity International 2020 Thought Leadership SEM Campaign
Fidelity International
Fidelity International 2020 Thought Leadership SEM Campaign

KREW
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
34. Best Use of Social Media

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh

Muse Group
Ocean Park Hong Kong
Getting closer in Social during park closed
Ocean Park Hong Kong
Getting closer in Social during park closed

Twenty Production House
K11 Concepts
K11 MUSEA LIVE SHOP
K11 Concepts
K11 MUSEA LIVE SHOP

JengAh
Gillette Hong Kong
Gillette HK – Shave Now!
Gillette Hong Kong
Gillette HK – Shave Now!
35. Best Use of Technology

CMRS Digital Solutions
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
1O1O
1O1O 5G Launch – Embrace Exclusive Vision

Cosmose
K11 Concepts
Anti-Pandemic Campaign
K11 Concepts
Anti-Pandemic Campaign

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
36. Best Use of Venue

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt
Kimberly-Clark
PEACH-UP Baby Butt

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On