MARKies Awards Key Dates

Reveal Your Brilliance, and Make History with Your Creative Vision!

With the evolving landscape of marketing, agencies have continually faced a pivotal challenge: infusing creativity to transform the extraordinary into the achievable.

To applaud and recognise Hong Kong’s premier marketing agencies, and their unmatched ingenuity in ideas and media implementation, the highly anticipated MARKies Awards honours those who have not only pushed boundaries, but also converted obstacles into opportunities, and delivered campaigns that have resonated profoundly in our ever-evolving marketing landscape.

This year’s MARKies will pay tribute to the unyielding spirit of agencies that have demonstrated remarkable resilience and ingenuity. From groundbreaking campaigns to immersive brand narratives, we are here to applaud and commemorate the exceptional concepts and ingenious media strategies that have defined 2024 as an indelible chapter in our industry’s history.

Our esteemed panel of judges is composed of senior client marketers and creative visionaries from Hong Kong, ensuring that MARKies 2025 remains the ultimate awards programme for the industry’s leading creative and marketing agencies.

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This year, we present a refreshed line-up of 36 meticulous categories, spanning two distinct realms: Creative Ideas and Implementation. This is your chance to illuminate your brilliance and leave an enduring mark. Explore the intricacies of multiple categories and dive in with enthusiasm!

Your achievements will extend beyond recognition. The top performers across the categories will earn the coveted titles of Best of Show – Agency and Best of Show – Campaign.

Picture yourself in the limelight, where your creative genius and innovative spirit are exalted and revered. Seize this moment to etch your name into the tapestry of time.

We extend our best wishes to all entrants as you submit your work!

What’s new in 2025?

Best Idea Branding

Best Idea Content Marketing

Best Idea Immersive Brand Activation

Best Idea Viral Marketing

Best Use of Customer Acquisition

Best Use of Customer Retention

Best Use of Immersive Technology

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the MARKies Awards 2025 you can:

Showcase your best work, achievements and innovations to our esteemed panel of independent, senior brand-side judges and potential future clients!

Increase credibility and gain industry-wide recognition as an award-winning agency.

Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms, including web, newsletters, social media, both pre and post the event.

Promote your award-winning campaigns to your customers and attract potential clients.

Raise your profile and positioning yourself to attract new business opportunities

Remind the industry, current clients, and customers that you are still swinging with the best

Celebrate your success with your entire company and project teams

Boost team morale, motivation and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas:

CREATIVE IDEAS CATEGORIES

Idea

%

Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign / initiative / programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.

Strategy

%

Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.

Execution

%

Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.

IMPLEMENTATION CATEGORIES

Strategy

%

Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.

Strategy

%

Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).

Execution

%

Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.

Panel of Judges

Our expert judging panel will be announced soon. Watch out for this space as we will reveal our independent judging panel soon!
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.