Sok Hoon is an accomplished marketing leader with extensive experience across the luxury sector, including hospitality, timepieces, fashion, travel, and automotive. She has led 360° brand communications strategies and executed high-impact consumer engagement initiatives throughout her career.

Her previous roles include senior marketing positions at BMW Asia, The Travel Corporation, GUCCI, and Breitling—where she notably led the first-ever Breitling Jet Team air display tour in Southeast Asia. Sok Hoon began her career in media with MediaCorp and SPH, grounding her in strong storytelling and brand narrative.

She is passionate about innovative, immersive brand experiences and finds it consistently inspiring to witness event activations that truly captivate and connect with audiences.