2025 JUDGE'S PROFILE

Asia_FayeWee

Lee Kin Seng

Director of Marketing Communications

The Fullerton Hotels and Resorts
Kin Seng Lee began his career with Singapore Press Holdings (SPH) Radio 91.3FM in 2002, holding the role of Director, Programming & Promotions from 2004 to 2007. Kin Seng or KS as he was affectionately known during his radio stint, went on to join Pan Pacific Hotels Group, where he spearheaded the opening campaign of the award-winning PAKRROYAL COLLECTION Pickering. In his last role as Director of Marketing and Partnership at Pan Pacific Hotels Group’s Corporate Office, he launched the PARKROYAL COLLECTION hotels and resorts brand in 2019, managed the global partnership portfolio for the group, in addition to leading the Area Marketing Cluster of 5 hotels and 3 serviced suites in Singapore. In 2022, Kin Seng joined The Fullerton Hotels & Resorts. In his role there as Director of Marketing Communication, he oversees the marketing and communications functions for the Fullerton Heritage precinct which includes the iconic Fullerton Hotel Singapore and the Forbes 5-star rated Fullerton Bay Hotel Singapore.

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