Andrew’s first foray into the marketing scene was one out of necessity – for his own boutique retail business in Malaysia. Since then, he has made a career in the marketing field spanning more than 15 years across different industries. From market research to brand building & strategy, destination marketing to digital marketing, he has experienced it all. His belief is that as a marketer, regardless of how the platforms might evolved with time and technology, our basic strategy will never change and that is to address the needs of the customer and nothing else.