2025 JUDGE'S PROFILE

Siew Lai Wong

Chief Marketing Officer

BIG Caring Group

Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement.

Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares her expertise on optimising marketing campaigns through impactful, data-driven strategies for real-world success.

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Siew Lai Wong

Siew Lai Wong

Chief Marketing Officer

BIG Caring Group

Libai Zhuo

Libai Zhuo

Head of Customer Happiness Digitalisation

Circles

Dr. Hayley Yew

Dr. Hayley Yew

Head, Customer Development

Coca-Cola Refreshments Malaysia

Henry Christian

Henry Christian

Head of Loyalty & Customer Digital Transformation

Metro Retail

Elaine Tan

Elaine Tan

Head of Customer Service, CRM & Business Process Development

Pet Lovers Centre

Sreeratha S. Govindasamy

Sreeratha S. Govindasamy

Head of Customer Care

Philip Morris Malaysia

Carolin Chan

Carolin Chan

VP, Strategy and Marketing

PRM Marketing Services (PRMMS)

Kelvin Tan

Kelvin Tan

Head, Group Brand, People & Community

Sembcorp

Gan Hup Tan

Gan Hup Tan

Vice President, Marketing, Loyalty & Partnerships (Commercial Services)

The Ascott

Joanne Wang

Joanne Wang

Group Head of Marketing

The Entertainment and Education Group (TEEG)

Vincent Phang

Vincent Phang

CEO, Events & Catering Division

TungLok Group

Pearlyn	Cheong

Pearlyn Cheong

Regional Senior CRM Lead

Under Armour