2025 JUDGE'S PROFILE
Siew Lai Wong
Chief Marketing Officer
BIG Caring Group
Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement.
Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares her expertise on optimising marketing campaigns through impactful, data-driven strategies for real-world success.
VIEW OTHER 2025 JUDGES’ PROFILES
Gadiy Lim
VP Strategic Alliance’s & Partnership
Alliance Bank Malaysia
Siew Lai Wong
Chief Marketing Officer
BIG Caring Group
Libai Zhuo
Head of Customer Happiness Digitalisation
Circles
Dr. Hayley Yew
Head, Customer Development
Coca-Cola Refreshments Malaysia
Frederic Bichet
CEO
Decathlon Asia Pacific
Hannah Teo
Director for Brand and Marketing
E-Bridge Pre-School
Andrew Fredickson
Head of App Marketing, CRM & Loyalty & Performance Marketing
Kopi Kenangan
Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail
Elaine Tan
Head of Customer Service, CRM & Business Process Development
Pet Lovers Centre
Sreeratha S. Govindasamy
Head of Customer Care
Philip Morris Malaysia
Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)
Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Café Group
Kelvin Tan
Head, Group Brand, People & Community
Sembcorp
Jessie Ong
Chief of Staff
Shihlin Taiwan Street Snacks
Faraaz Ali
Global Head of Frontline Applications & Solutions
Standard Chartered Bank, Singapore
Gan Hup Tan
Vice President, Marketing, Loyalty & Partnerships (Commercial Services)
The Ascott
Joanne Wang
Group Head of Marketing
The Entertainment and Education Group (TEEG)
Lolitta Suffian
Vice President, Group Customer Experience
TM Technology Services
Vincent Phang
Former CEO, Events & Catering Division
TungLok Group
Pearlyn Cheong
Regional Senior CRM Lead
Under Armour
Devam Saxena
Head of CRM & Loyalty
Valiram