Prakash Subramanian

Head of Growth Strategy, Performance Marketing, Retention, Loyalty & Partnerships

Tira, Reliance Retail

Prakash leads Growth Strategy, Performance Marketing, Retention, Loyalty & Partnerships at Tira, Reliance Retail India’s latest venture in the Beauty Ecommerce space. With over 12 years of experience, he is known for building growth strategies for emerging ecommerce & direct-to-consumer (D2C) businesses across categories such as Beauty, Personal Care, Fashion & Lifestyle, Nutrition, Wellness, Home, Gifting & Tech etc. He possesses a deep understanding of the strategies and tactics needed to drive exponential growth for ecommerce businesses, and is equally adept at understanding customer journeys to build effective retention solutions and developing consumer loyalty for brands. He has a proven track record of implementing effective commerce solutions, process excellence, and creating growth roadmaps that help businesses achieve their performance and brand marketing objectives.

Prakash’s extensive product and marketing knowledge, coupled with his comprehensive understanding of consumer behaviour and journeys, allow him to effectively guide business decisions towards growth objectives. He is proficient in developing, executing and managing successful marketing strategies to drive customer acquisition, retention, and revenue growth. His experience in digital sales, team management, portfolio building and growth, business development, and project management gives him a diverse set of skills that allows him to understand the business from various angles and create a holistic approach for their growth.

As a marketing leader, Prakash is known for his ability to expertly blend leadership and marketing skills to deliver exceptional results. An experienced business leader who is proficient in building effective teams, managing and developing talents, and creating a positive and result-oriented work environment. His strategic thinking and ability to identify the key challenges facing a business allows him to develop innovative solutions that drive growth and increase market share. With a deep understanding of the industry and a proven track record of success, he is a results-driven leader who is committed to creating a positive and productive work environment, while also delivering measurable and sustainable business growth.