2021 JUDGE’S PROFILE

Melita Teo

Chief Customer and Digital Officer
AIA Singapore

Melita Teo is the Chief Customer and Digital Officer of AIA Singapore. Drawing on a wealth of industry experience, Melita is responsible for strengthening the customer, brand, health and wellness propositions, advancing the enterprise-wide analytics capabilities and usage, and accelerating the delivery of an integrated digital experience across customers and distribution.

Melita leads the division to identify strategic areas of growth for the business and service excellence to customers through an unwavering focus on customer experience and outcomes, and integrated digitalisation transformation of business and services.

Prior her role as Chief Customer and Digital Officer, Melita served as the Chief Operations Officer of AIA Singapore since 2016, developing and driving the digital transformation for customers and distribution, delivery of quality and sustainable healthcare for customers in addition to overseeing operations, which include customer service, policy services, underwriting and claims departments. Under her leadership, AIA received multiple industry accolades in digital, healthcare and customer service excellence.