2023 JUDGE'S PROFILE

Lolitta Suffian

Group Head of Customer Experience

Telekom Malaysia

Lolitta Sufian is an experienced professional who currently serves as the Group Head of Customer Experience at Telekom Malaysia (TM). With more than 20 years of experience across various industry verticals, Lolitta has developed a diverse skillset and a deep understanding of how to create a positive customer experience.

In her current role, Lita strongly believes in making the customer journey easy and seamless, from the discovery to the use and engagement stages. She is committed to leveraging technology to automate processes, improve efficiency, and ensure that the human touch remains a top priority at every touchpoint. Lita’s “human-centric approach in today’s tech-first world” has helped TM to develop a strong brand reputation, with many customers praising the company for its high level of service and support.

Lita’s experience in a range of industries, from hardware to software, logistics, financial, transportation mobility, fintech, and now in Telco, has equipped her with a unique perspective on how to create a positive customer experience. Her commitment to putting the customer at the center of everything she does has enabled her to develop a strong customer-centric culture within TM, where every employee is focused on delivering the best possible experience to customers. Her leadership has helped the company to achieve high levels of customer satisfaction, which has contributed to its success and growth.

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