2025 JUDGE'S PROFILE

Gadiy Lim

VP Strategic Alliance’s & Partnership

Alliance Bank

Gadiy Lim is a Malaysian banking leader and former tech entrepreneur with over 13 years of experience in B2B growth and SME ecosystem development. At Alliance Bank, he has driven impactful B2B campaigns and forged successful strategic partnerships, most notably for the award-winning BizSmart Challenge. He also launched the bank’s annual Micro SME Business Outlook, providing crucial insights on SME access to financing and digital adoption. His contributions have helped Alliance Bank earn recognition as Malaysia’s Best SME Bank. Previously, Gadiy co-founded a proptech startup, reflecting his entrepreneurial drive. He remains a passionate advocate for innovation, collaboration, and empowering local businesses.

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Gadiy Lim

Gadiy Lim

VP Strategic Alliance’s & Partnership

Alliance Bank Malaysia

Siew Lai Wong

Siew Lai Wong

Chief Marketing Officer

BIG Caring Group

Libai Zhuo

Libai Zhuo

Head of Customer Happiness Digitalisation

Circles

Dr. Hayley Yew

Dr. Hayley Yew

Head, Customer Development

Coca-Cola Refreshments Malaysia

Frederic Bichet

Frederic Bichet

CEO

Decathlon Asia Pacific

Hannah Teo

Hannah Teo

Deputy Director for Marketing

E-Bridge Pre-School

Andrew Fredickson

Andrew Fredickson

Head of App Marketing, CRM & Loyalty & Performance Marketing

Kopi Kenangan

Henry Christian

Henry Christian

Head of Loyalty & Customer Digital Transformation

Metro Retail

Elaine Tan

Elaine Tan

Head of Customer Service, CRM & Business Process Development

Pet Lovers Centre

Sreeratha S. Govindasamy

Sreeratha S. Govindasamy

Head of Customer Care

Philip Morris Malaysia

Carolin Chan

Carolin Chan

VP, Strategy and Marketing

PRM Marketing Services (PRMMS)

Evelyn Lee

Evelyn Lee

Head of Marketing

Secret Recipe Cakes & Café Group

Kelvin Tan

Kelvin Tan

Head, Group Brand, People & Community

Sembcorp

Jessie Ong

Jessie Ong

Chief of Staff

Shihlin Taiwan Street Snacks

Faraaz Ali

Faraaz Ali

Global Head of Frontline Applications & Solutions

Standard Chartered Bank, Singapore

Gan Hup Tan

Gan Hup Tan

Vice President, Marketing, Loyalty & Partnerships (Commercial Services)

The Ascott

Joanne Wang

Joanne Wang

Group Head of Marketing

The Entertainment and Education Group (TEEG)

Lolitta Suffian

Lolitta Suffian

Vice President, Group Customer Experience

TM Technology Services

Vincent Phang

Vincent Phang

CEO, Events & Catering Division

TungLok Group

Pearlyn	Cheong

Pearlyn Cheong

Regional Senior CRM Lead

Under Armour

Devam Saxena

Devam Saxena

Head of CRM & Loyalty

Valiram