Dr. Hayley Yew

Head, Customer Development

Coca-Cola Refreshments Malaysia

Dr. Hayley Yew is a commercial leader with 13 years of experience in the FMCG industry, with a focus on customer development, commercial strategy, and analytics across brick-and-mortar, HoReCa, and e-commerce channels. She has contributed to the growth of brands such as Heineken, Dutch Lady, and Coca-Cola, navigating evolving market dynamics with strategic clarity and agility.

Recognised by Britishpedia among Malaysia’s Successful People, Hayley is known for connecting strategic foresight with executional rigour and innovation. She is passionate about building purposeful partnerships, shaping customer strategies, and transforming business challenges into meaningful, sustainable growth — always with the consumer experience at the centre.

A strong advocate for Diversity, Equity, Inclusion, and Belonging (DEIB), Hayley is especially committed to empowering women in leadership. She believes inclusive leadership is more than a value — it’s essential to building resilient, forward-thinking organisations.