2025 JUDGE'S PROFILE
Devam Saxena
Head of CRM & Loyalty
Valiram
Devam Saxena is the Head of CRM & Loyalty at Valiram Group, where he is driving the group-wide loyalty strategy across premium and luxury brands in South-East Asia. With over a decade of experience in CRM, digital marketing, and customer experience, he has led CRM and engagement initiatives at both global and regional levels. Devam combines strategy with hands-on execution—building journeys powered by segmentation, automation, and predictive modelling. He regularly collaborates on panels, industry events, and academic sessions to discuss the evolving landscape of consumer engagement.
VIEW OTHER 2025 JUDGES’ PROFILES
Gadiy Lim
VP Strategic Alliance’s & Partnership
Alliance Bank Malaysia
Siew Lai Wong
Chief Marketing Officer
BIG Caring Group
Libai Zhuo
Head of Customer Happiness Digitalisation
Circles
Dr. Hayley Yew
Head, Customer Development
Coca-Cola Refreshments Malaysia
Frederic Bichet
CEO
Decathlon Asia Pacific
Hannah Teo
Deputy Director for Marketing
E-Bridge Pre-School
Andrew Fredickson
Head of App Marketing, CRM & Loyalty & Performance Marketing
Kopi Kenangan
Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail
Elaine Tan
Head of Customer Service, CRM & Business Process Development
Pet Lovers Centre
Sreeratha S. Govindasamy
Head of Customer Care
Philip Morris Malaysia
Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)
Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Café Group
Kelvin Tan
Head, Group Brand, People & Community
Sembcorp
Jessie Ong
Chief of Staff
Shihlin Taiwan Street Snacks
Faraaz Ali
Global Head of Frontline Applications & Solutions
Standard Chartered Bank, Singapore
Gan Hup Tan
Vice President, Marketing, Loyalty & Partnerships (Commercial Services)
The Ascott
Joanne Wang
Group Head of Marketing
The Entertainment and Education Group (TEEG)
Lolitta Suffian
Vice President, Group Customer Experience
TM Technology Services
Vincent Phang
CEO, Events & Catering Division
TungLok Group
Pearlyn Cheong
Regional Senior CRM Lead
Under Armour
Devam Saxena
Head of CRM & Loyalty
Valiram