Awards Categories

LOYALTY CATEGORIES

1. Best Loyalty Strategy – Food & Beverage

This award recognises excellence in loyalty strategies within the Food & Beverage industry. Judges will be looking for innovative approaches that enhance customer engagement, foster brand loyalty, and drive repeat business. Submissions should demonstrate the effectiveness of loyalty programmes and initiatives tailored to this sector.

2. Best Card-Based Loyalty Programme

This category celebrates outstanding card-based loyalty programmes. Judges will evaluate the programme’s design, benefits, and its impact on customer retention and brand advocacy. Submissions should highlight the unique features and success metrics of the loyalty programme.

3. Best Loyalty Programme Integration NEW

This category acknowledges loyalty programmes that seamlessly integrate with other systems, enhancing the overall customer experience. Judges will assess the effectiveness of integration, its impact on customer engagement, and the benefits it brings to both the brand and customers.

4. Best Loyalty Strategy – Automotive

This category recognises exceptional loyalty strategies in the Automotive industry. Judges will look for strategies that effectively build customer loyalty, drive brand advocacy, and differentiate the brand in a competitive market. Submissions should showcase innovative approaches tailored to this sector.

5. Best Loyalty Strategy – Consumer

This award honours exemplary loyalty strategies in the Consumer sector. Judges will seek strategies that engage and retain customers, boost customer lifetime value, and demonstrate a deep understanding of consumer behaviour. Submissions should highlight creative and effective loyalty initiatives.

6. Best Loyalty Strategy – eCommerce

This category celebrates loyalty strategies tailored to the eCommerce landscape. Judges will evaluate strategies that drive online customer retention, increase purchase frequency, and enhance the overall shopping experience. Submissions should showcase innovative approaches in the eCommerce sector.

7. Best Loyalty Strategy – Entertainment & Media NEW

This category recognises loyalty strategies within the Entertainment & Media industry. Judges will assess strategies that captivate audiences, encourage content consumption, and build long-lasting brand connections. Submissions should showcase creativity and effectiveness in this dynamic sector.

8. Best Loyalty Strategy – Fashion & Beauty

This award highlights outstanding loyalty strategies in the Fashion & Beauty industry. Judges will look for strategies that enhance brand loyalty, drive fashion and beauty enthusiasts’ engagement, and create memorable shopping experiences. Submissions should demonstrate innovation and success in this sector.

9. Best Loyalty Strategy – Finance & Insurance

This category celebrates excellence in loyalty strategies within the Finance & Insurance sector. Judges will evaluate strategies that build trust, enhance customer retention, and offer valuable financial and insurance-related benefits. Submissions should demonstrate effective loyalty initiatives tailored to this industry.

10. Best Loyalty Strategy – Launch / Re-Launch

This award recognises loyalty strategies implemented during a product or brand launch or relaunch. Judges will assess how these strategies engage customers, create buzz, and drive initial or renewed brand loyalty. Submissions should showcase successful launch or relaunch campaigns.

11. Best Loyalty Strategy – Lifestyle

This category honours outstanding loyalty strategies in the Lifestyle sector. Judges will look for strategies that enhance customers’ quality of life, foster brand loyalty, and offer tailored benefits. Submissions should demonstrate innovative approaches to loyalty within the lifestyle industry.

12. Best Loyalty Strategy – Retail

This award celebrates exceptional loyalty strategies in the Retail sector. Judges will evaluate strategies that drive customer retention, increase sales, and create memorable in-store or online shopping experiences. Submissions should highlight effective loyalty programmes and initiatives tailored to this industry.

13. Best Loyalty Strategy – Telecommunications

This category recognises outstanding loyalty strategies in the Telecommunications industry. Judges will assess strategies that enhance customer loyalty, reduce churn, and offer innovative telecom-related benefits. Submissions should demonstrate effective loyalty initiatives in this sector.

14. Best Loyalty Strategy – Travel & Hospitality

This award acknowledges excellence in loyalty strategies within the Travel & Hospitality sector. Judges will evaluate strategies that create memorable travel experiences, enhance guest loyalty, and drive repeat bookings. Submissions should showcase innovative approaches tailored to this industry.

15. Best Membership Programme

This category celebrates outstanding membership programmes that enhance customer engagement and loyalty. Judges will evaluate the programme’s benefits, exclusivity, and its impact on customer retention and brand advocacy. Submissions should highlight the unique features and success metrics of the membership programme.

16. Best Partnership in a Loyalty Programme

This award recognises successful partnerships within loyalty programmes. Judges will assess how these collaborations enhance the customer experience, drive loyalty, and create value for programme participants. Submissions should showcase the synergy between partners and the benefits to customers.

17. Best Regional Loyalty Campaign

This category honours loyalty campaigns that target specific regions effectively. Judges will evaluate the campaign’s regional relevance, its impact on local customer engagement, and its alignment with regional preferences and culture. Submissions should highlight the success of regional campaigns.

18. Best Use of Artificial Intelligence NEW

This category acknowledges innovative uses of artificial intelligence (AI) to enhance customer engagement and loyalty. Judges will assess how AI technologies are employed to personalise experiences, predict customer behaviour, and optimise loyalty strategies. Submissions should demonstrate the impact of AI on loyalty initiatives.

19. Best Use of Rewards & Incentives

This award celebrates the effective use of rewards and incentives to drive customer loyalty. Judges will evaluate how rewards programmes motivate customers, increase engagement, and create long-term loyalty. Submissions should showcase the creativity and impact of rewards and incentives.

ENGAGEMENT CATEGORIES

20. Best Customer Experience

This category recognises brands that excel in delivering exceptional customer experiences. Judges will assess how brands enhance customer satisfaction, loyalty, and advocacy through exceptional service, user-friendly interfaces, and innovative solutions. Submissions should highlight the impact on overall customer experience.

21. Best Employee Engagement Strategy

This award acknowledges strategies that effectively engage and motivate employees, fostering a culture of customer-centricity. Judges will evaluate how these strategies impact employee satisfaction, productivity, and their ability to deliver exceptional customer experiences. Submissions should demonstrate successful employee engagement initiatives.

22. Best Engagement Strategy – B2B

This category honours outstanding engagement strategies targeting business-to-business (B2B) clients. Judges will assess how these strategies enhance client relationships, drive loyalty, and create value for B2B partners. Submissions should showcase innovative approaches to B2B engagement.

23. Best Engagement Strategy – B2C

This award celebrates exceptional engagement strategies targeting business-to-consumer (B2C) audiences. Judges will evaluate how these strategies enhance customer relationships, drive loyalty, and create memorable consumer experiences. Submissions should demonstrate innovative approaches to B2C engagement.

24. Best Engagement Strategy – Specific Audience

This category recognises engagement strategies tailored to specific target audiences. Judges will assess how these strategies effectively engage and resonate with their intended audience, driving loyalty and brand affinity. Submissions should highlight the successful engagement with specific demographic or interest-based groups.

25. Best Omnichannel Strategy

This award celebrates brands that excel in delivering a seamless, integrated customer experience across multiple channels. Judges will evaluate how brands unify online and offline interactions, enhancing customer engagement and loyalty. Submissions should demonstrate the effectiveness of omnichannel strategies.

26. Best Online Experience

This category recognises brands that provide exceptional online experiences, enhancing customer engagement and loyalty. Judges will assess website design, user experience, and the effectiveness of online platforms in driving customer satisfaction and loyalty. Submissions should highlight the impact on the online customer journey.

27. Best Use of Advocates

This award honours brands that effectively leverage advocates to drive customer engagement and loyalty. Judges will assess how brands empower and activate loyal customers to become advocates, amplifying their influence and advocacy. Submissions should demonstrate the success of advocate programmes in building brand loyalty and increasing advocacy among customers.

28. Best Use of Contests / Promotions

This category recognises effective utilization of contests and promotions to engage customers and drive loyalty. Judges will evaluate the creativity, impact, and success of contests or promotional campaigns in enhancing customer engagement and fostering loyalty.

29. Best Use of Corporate Social Responsibility

This award honours brands that effectively integrate Corporate Social Responsibility (CSR) initiatives into their loyalty and engagement strategies. Judges will assess how CSR efforts contribute to building brand loyalty and enhancing the brand’s image as a socially responsible organisation.

30. Best Use of Experiential / Live Marketing

This category celebrates innovative approaches to experiential and live marketing in engaging and retaining customers. Judges will evaluate the creativity and effectiveness of experiential or live marketing campaigns in creating memorable brand experiences and driving loyalty.

31. Best Use of Gamification

This award recognises brands that effectively employ gamification elements to engage and retain customers. Judges will assess how gamification strategies enhance customer interaction, foster brand loyalty, and create enjoyable and rewarding experiences.

32. Best Use of Influencers

This category acknowledges brands that successfully leverage influencers to enhance customer engagement and loyalty. Judges will evaluate the effectiveness of influencer partnerships in building brand affinity, expanding reach, and driving loyalty.

33. Best Use of Integrated Media

This award celebrates brands that excel in integrating various media channels to create cohesive and engaging customer experiences. Judges will assess how integrated media strategies enhance customer engagement, convey a consistent brand message, and drive loyalty.

34. Best Use of User-Generated Content NEW

This category recognises brands that effectively harness user-generated content to enhance customer engagement and loyalty. Judges will assess how user-generated content strategies build trust, foster brand advocacy, and create authentic connections with customers.

35. Best User Experience

This category honours brands that provide exceptional user experiences, enhancing customer engagement and loyalty. Judges will evaluate how brands deliver user-friendly interfaces, seamless interactions, and innovative solutions that drive customer satisfaction and loyalty.

RELATIONSHIP CATEGORIES

36. Best Customer Relationship Management Strategy

This award celebrates effective customer relationship management strategies that enhance customer engagement and loyalty. Judges will assess how CRM initiatives deepen customer relationships, increase retention, and drive loyalty through personalised approaches.

37. Best Customer Retention Strategy NEW

This category recognises strategies dedicated to retaining customers and fostering loyalty. Judges will assess how these strategies effectively reduce churn, increase customer lifetime value, and create lasting brand connections.

38. Best Personalisation in Relationship Marketing NEW

This category acknowledges brands that excel in delivering highly personalised experiences in their relationship marketing efforts. Judges will evaluate how personalisation enhances customer engagement, fosters loyalty, and creates individualised brand interactions.

39. Best Use of Consumer Insights / Data Analytics

This award celebrates brands that effectively use consumer insights and data analytics to enhance customer engagement and loyalty. Judges will assess how data-driven strategies deepen customer relationships, drive retention, and create tailored experiences.

40. Best Use of Content Marketing

This category recognises brands that excel in content marketing to engage and retain customers. Judges will evaluate how content marketing strategies create valuable, relevant, and engaging content that drives customer loyalty and advocacy.

41. Best Use of Direct Marketing

This award celebrates effective direct marketing strategies that engage and retain customers. Judges will assess how direct marketing initiatives reach and resonate with target audiences, drive customer retention, and foster brand loyalty.

42. Best Use of Mobile

This category acknowledges brands that effectively utilise mobile channels to engage and retain customers. Judges will assess how mobile strategies enhance customer interactions, create convenience, and drive loyalty through mobile experiences.

43. Best Use of Relationship Marketing – B2B

This award recognises excellence in relationship marketing targeting business-to-business (B2B) clients. Judges will assess how relationship marketing efforts deepen B2B client relationships, drive loyalty, and create value for B2B partners.

44. Best Use of Relationship Marketing – B2C

This category celebrates outstanding relationship marketing strategies targeting business-to-consumer (B2C) audiences. Judges will evaluate how relationship marketing initiatives enhance customer relationships, drive loyalty, and create memorable consumer experiences.

45. Best Use of Social Media

This award acknowledges brands that effectively leverage social media to engage and retain customers. Judges will assess how social media strategies enhance brand visibility, encourage customer interaction, and foster brand loyalty.

46. Best Use of Technology

This category celebrates brands that excel in using technology to enhance customer engagement and loyalty. Judges will evaluate how technology-driven solutions create innovative customer experiences, drive retention, and build lasting brand connections.

TALENT CATEGORIES

47. Team of the Year - Agency

This category recognises outstanding work from an agency team which has made a significant impact to their clients’ L&E related campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

Outstanding achievements in campaigns and project management
Creativity and innovation
Strategic thinking
Excellent execution
Successful results against objectives / KPIs
Any other exceptional achievements or work that especially merits this award.

Testimonials for this category are encouraged.

48. Team of the Year - Brand

This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation’s overall L&E related campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

Outstanding achievements in campaigns and project management
Creativity and innovation
Strategic thinking
Excellent execution
Successful results against objectives / KPIs
Any other exceptional achievements or work that especially merits this award.

Testimonials for this category are encouraged.

NOT FOR ENTRY

49. Loyalty Agency of the Year (Not for Entry)

This title will be awarded to the agency that performs best across all loyalty categories.

50. Engagement Agency of the Year (Not for Entry)

This title will be awarded to the agency that performs best across all engagement categories.

51. Relationship Marketing Agency of the Year (Not for Entry)

This title will be awarded to the agency that performs best across all relationship marketing categories.

52. L&E 2023 Brand of the Year (Not for Entry)

This title will be awarded to the brand that performs best across all Loyalty & Engagement Awards categories.