About The Awards

MARKETING magazine returns with the eighth edition of The Loyalty & Engagement Awards to celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers and their people.

Open to any client company (public, private or NGO) or from partners or agencies entering on behalf of their clients, these annual awards seek to give merit to the most creative, innovative and deserving consumer-centric programmes and schemes.

The Loyalty & Engagement Awards is the only event in the Asia Pacific region focused completely on customer loyalty and engagement. Entries are sought from across South Asia, Southeast Asia and ANZ regions*.

38 categories covering broad vertical engagement bases and loyalty schemes are open for submission this year.

Judged by an independent panel of senior, client-side marketers, all winners will be revealed at The Loyalty & Engagement Awards ceremony and gala dinner on 10 July 2020 at the Mandarin Orchard in Singapore. Winners will also be featured in MARKETING’s magazine and e-newsletter.

Four overall titles – the L&E 2020 Brand of the Year, Loyalty Agency of the Year, Engagement Agency of the Year, and Relationship Marketing Agency of the Year – will also be awarded to the most successful brand and agencies at the awards ceremony.

We wish all entrants the very best of luck with their submissions!

*The following countries are eligible to enter: Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam

Highlights from 2019