

#LoyaltyEngagementAwards
Gala Dinner: 21 August 2025
Venue: Shangri-La Singapore
Address: 22 Orange Grove Rd, Singapore 258350
Dress Code: Signature Statement**
**Calls for a classic black-tie dress code with a modern, brand-forward twist – think velvet tuxedos, satin gowns, and luxe accessories in deep navy, gold, or crimson. Add a fun, personal touch by subtly incorporating your brand’s colours or logo into your look, like a custom pin, lining, or clutch detail.
UNVEIL YOUR EXPERTISE IN CREATING CONNECTIONS THAT ENDURE

Step into the spotlight and showcase your mastery in loyalty and engagement. Whether you’re connecting with boomers, slaying in the metaverse, or creating events that leave audiences in awe, the Loyalty & Engagement Awards 2025 is your ultimate stage to shine.
Since its inception, we’ve celebrated brands that captivate hearts and secure customer devotion. This year, we’re raising the stakes – bigger and bolder than ever. Ready to prove you’re the best in customer-centric excellence? Bring your A-game and let’s make it official.
What’s New This Year?
Best Engagement Strategy
Metaverse Marketing
Celebrating bold forays into VR, NFTs, and immersive digital experiences.
Best Loyalty Strategy
Health & Wellness
Recognising loyalty strategies that inspire and nurture holistic well-being.
Best Loyalty Strategy
Multi-Generational
Recognising campaigns that bridge generations, with tailored, cohesive brand strategies.
Best
Use of Events
Recognising loyalty programmes that blend physical and virtual events to deepen customer engagement.
2025 Panel of judges
If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Chee Jean Wen at +65 6423 0329 (Ext 249) or jeanwenc@marketing-interactive.com.

Gadiy Lim
VP Strategic Alliance’s & Partnership
Alliance Bank Malaysia

Siew Lai Wong
Chief Marketing Officer
BIG Caring Group

Libai Zhuo
Head of Customer Happiness Digitalisation
Circles

Dr. Hayley Yew
Head, Customer Development
Coca-Cola Refreshments Malaysia

Frederic Bichet
CEO
Decathlon Asia Pacific

Hannah Teo
Deputy Director for Marketing
E-Bridge Pre-School

Andrew Fredickson
Head of App Marketing, CRM & Loyalty & Performance Marketing
Kopi Kenangan

Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail

Elaine Tan
Head of Customer Service, CRM & Business Process Development
Pet Lovers Centre

Sreeratha S. Govindasamy
Head of Customer Care
Philip Morris Malaysia

Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)

Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Café Group

Kelvin Tan
Head, Group Brand, People & Community
Sembcorp

Jessie Ong
Chief of Staff
Shihlin Taiwan Street Snacks

Faraaz Ali
Global Head of Frontline Applications & Solutions
Standard Chartered Bank, Singapore

Gan Hup Tan
Vice President, Marketing, Loyalty & Partnerships (Commercial Services)
The Ascott

Joanne Wang
Group Head of Marketing
The Entertainment and Education Group (TEEG)

Lolitta Suffian
Vice President, Group Customer Experience
TM Technology Services

Vincent Phang
Former CEO, Events & Catering Division
TungLok Group

Pearlyn Cheong
Regional Senior CRM Lead
Under Armour

Devam Saxena
Head of CRM & Loyalty
Valiram
Why Sponsor?
The Loyalty & Engagement Awards is the annual awards for agencies looking to leverage MARKETING-INTERACTIVE's brand reputation in organising awards and to reach a wider network of potential clients for future business opportunities.
Sponsoring The Loyalty & Engagement Awards offers an exclusive opportunity to co-brand with MARKETING-INTERACTIVE and to showcase your company to senior marketers and agencies to build the awareness of your brand and business solutions to decision makers
Your Sponsorship Benefits

Put your brand in the spotlight
Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience looks forward to.

Quality face-to-face networking
Meet and network with over more than 200 senior marketers, industry leaders and loyalty experts in one place.

Transform leads into customers
More exposure means more interest. More interest means more leads!

Position yourself as an industry leader
Showcase your innovative technologies and expert services directly to decision-makers, across the industry.
Thank you to our past sponsors










