#LoyaltyEngagementAwards

Gala Dinner: 21 August 2025

Venue: Shangri-La Singapore
Address: 22 Orange Grove Rd, Singapore 258350
Dress Code: Signature Statement**

**Calls for a classic black-tie dress code with a modern, brand-forward twist – think velvet tuxedos, satin gowns, and luxe accessories in deep navy, gold, or crimson. Add a fun, personal touch by subtly incorporating your brand’s colours or logo into your look, like a custom pin, lining, or clutch detail.

UNVEIL YOUR EXPERTISE IN CREATING CONNECTIONS THAT ENDURE

Step into the spotlight and showcase your mastery in loyalty and engagement. Whether you’re connecting with boomers, slaying in the metaverse, or creating events that leave audiences in awe, the Loyalty & Engagement Awards 2025 is your ultimate stage to shine.

Since its inception, we’ve celebrated brands that captivate hearts and secure customer devotion. This year, we’re raising the stakes – bigger and bolder than ever. Ready to prove you’re the best in customer-centric excellence? Bring your A-game and let’s make it official.

What’s New This Year?

Best Engagement Strategy
Metaverse Marketing
Celebrating bold forays into VR, NFTs, and immersive digital experiences.

Best Loyalty Strategy
Health & Wellness
Recognising loyalty strategies that inspire and nurture holistic well-being.

Best Loyalty Strategy
Multi-Generational
Recognising campaigns that bridge generations, with tailored, cohesive brand strategies.

Best
Use of Events
Recognising loyalty programmes that blend physical and virtual events to deepen customer engagement.

2025 Panel of judges

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Chee Jean Wen at +65 6423 0329 (Ext 249) or jeanwenc@marketing-interactive.com.

Gadiy Lim

Gadiy Lim

VP Strategic Alliance’s & Partnership

Alliance Bank Malaysia

Siew Lai Wong

Siew Lai Wong

Chief Marketing Officer

BIG Caring Group

Libai Zhuo

Libai Zhuo

Head of Customer Happiness Digitalisation

Circles

Dr. Hayley Yew

Dr. Hayley Yew

Head, Customer Development

Coca-Cola Refreshments Malaysia

Frederic Bichet

Frederic Bichet

CEO

Decathlon Asia Pacific

Hannah Teo

Hannah Teo

Deputy Director for Marketing

E-Bridge Pre-School

Andrew Fredickson

Andrew Fredickson

Head of App Marketing, CRM & Loyalty & Performance Marketing

Kopi Kenangan

Henry Christian

Henry Christian

Head of Loyalty & Customer Digital Transformation

Metro Retail

Elaine Tan

Elaine Tan

Head of Customer Service, CRM & Business Process Development

Pet Lovers Centre

Sreeratha S. Govindasamy

Sreeratha S. Govindasamy

Head of Customer Care

Philip Morris Malaysia

Carolin Chan

Carolin Chan

VP, Strategy and Marketing

PRM Marketing Services (PRMMS)

Evelyn Lee

Evelyn Lee

Head of Marketing

Secret Recipe Cakes & Café Group

Kelvin Tan

Kelvin Tan

Head, Group Brand, People & Community

Sembcorp

Jessie Ong

Jessie Ong

Chief of Staff

Shihlin Taiwan Street Snacks

Faraaz Ali

Faraaz Ali

Global Head of Frontline Applications & Solutions

Standard Chartered Bank, Singapore

Gan Hup Tan

Gan Hup Tan

Vice President, Marketing, Loyalty & Partnerships (Commercial Services)

The Ascott

Joanne Wang

Joanne Wang

Group Head of Marketing

The Entertainment and Education Group (TEEG)

Lolitta Suffian

Lolitta Suffian

Vice President, Group Customer Experience

TM Technology Services

Vincent Phang

Vincent Phang

Former CEO, Events & Catering Division

TungLok Group

Pearlyn	Cheong

Pearlyn Cheong

Regional Senior CRM Lead

Under Armour

Devam Saxena

Devam Saxena

Head of CRM & Loyalty

Valiram

Why Sponsor?

The Loyalty & Engagement Awards is the annual awards for agencies looking to leverage MARKETING-INTERACTIVE's brand reputation in organising awards and to reach a wider network of potential clients for future business opportunities.

Sponsoring The Loyalty & Engagement Awards offers an exclusive opportunity to co-brand with MARKETING-INTERACTIVE and to showcase your company to senior marketers and agencies to build the awareness of your brand and business solutions to decision makers

Your Sponsorship Benefits

Sponsorship icon

Put your brand in the spotlight

Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience looks forward to.

Sponsorship icon

Quality face-to-face networking

Meet and network with over more than 200 senior marketers, industry leaders and loyalty experts in one place.

Sponsorship icon

Transform leads into customers

More exposure means more interest. More interest means more leads!

Sponsorship icon

Position yourself as an industry leader

Showcase your innovative technologies and expert services directly to decision-makers, across the industry.

PLATINUM SPONSOR

Official Beer Partners

MediaOutReach logo
YouGov
YouGov

Thank you to our past sponsors

COMARCH-logo
COMARCH-logo
MediaOutReach logo
YouGov
Edenred-logo
IBM-logo
Power2Motivate-logo
Collinson-logo
ebay-logo
TO-THE-NEW-logo

VIDEO HIGHLIGHTS

BRAND HIGHLIGHTS

Stay ahead of news and insights on the movers and shakers in Asia’s marketing industry.