2023 WINNERS
Best of Show – Brand
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SHISEIDO Hong Kong |
Best of Show – Agency
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FABCOM |
1. Best Cross-Platform Campaign
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
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FWD Insurance FWD Simple is Our Basic Agencies: Indigo, GroupM |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Pontac, Narrow Door, iProspect |
2. Best CRM Campaign
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TOYOTA All New Noah Campaign Agency: FABCOM |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
3. Best Data Activation
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
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Hong Kong Disneyland “Momentous” Nighttime Spectacular Agencies: Zenith Hong Kong, The Trade Desk |
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McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
4. Best Digital Branded Content
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Swire Properties Citygate Outlets “WOOD” You Agency: Hardchi Creative |
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BCA #TolakDenganAnggun: Say NO to Fraud with Grace Agency: ADA Asia |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
5. Best Digital Launch/Rebranding Campaign
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
6. Best Digital Mass Audience Campaign
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
7. Best Digital OOH Campaign
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Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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Ocean Park Corporation Water World Ocean Park Hong Kong Water World Go Splash Summer Campaign Agencies: Dentsu X, Hivestack |
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Pernod Ricard The Glenlivet #BreakTheStereotype Agency: The Trade Desk |
8. Best Digital Performance Campaign
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AXA Hong Kong & Macau Better protection, better healthcare Agencies: Publicis Hong Kong, Starcom Hong Kong |
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McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
9. Best Digital Targeted Audience Campaign
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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AXA Hong Kong & Macau Better protection, better healthcare Agencies: Starcom Hong Kong, The Trade Desk, Adzymic |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
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Hang Seng Bank DSE Secret Gear Agency: DataMetas |
10. Best e-Commerce Campaign
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
11. Best Effective Search Campaign
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United Asia Finance UA Finance SEM breakthrough on customer acquisition Agency: GroupM Communications Hong Kong |
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Serta Serta Search Booster Agency: Strategic Digital Marketing Company |
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Bannershop Bannershop Search Booster Agency: Strategic Digital Marketing Company |
12. Best Engaging Campaign
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Engagement Platform |
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Promise HK PROMISE PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
13. Best Metaverse Campaign
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
14. Best Mobile Campaign
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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Sino Group S+ REWARDS by Sino Malls “Stamp & Earn” Multi-tier Reward Programme |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
15. Best Phygital Experience
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Cityplaza Hong Kong Story Traveller Agencies: Pro Inzight , Boxing Promotions |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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MegaBox Development Company “Joy to the World of Van Gogh” Immersive Experience Exhibition |
16. Best Video/Live Streaming Campaign
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The Hong Kong Jockey Club HKJC TV HKJC TV app |
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Hong Kong Productivity Council Innovation Never Stops |
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Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
17. Best Viral Campaign
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Now TV FIFA World Cup 2022 Agency: Secret Tour Hong Kong |
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FORTRESS FORTRESS Brand Campaign 2022 Agency: Naughty Things Creative |
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
18. Best Acquisition & Retention Strategies
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
19. Best Conversion Optimisation Strategies
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
20. Best Creative Use of AR/VR
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CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
21. Best Customer Journey
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FWD Insurance FWD Unleash Your Insurance Needs with FWD AI Discover |
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Dah Sing Bank Dah Sing Credit Card Catch it if you can – Fantastic Wonderverse Agency: Cymballe |
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
22. Best Digital Advertising Strategies
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
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Coca-Cola China OOHA OOHA launch Agency: PS Workshop |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
23. Best e-Commerce Strategies
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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FORTRESS FORTRESS Sales Festival Campaign 2022 Agency: Naughty Things Creative |
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
24. Best Gaming Integration Strategies
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agencies: Narrow Door, Pontac |
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Swire Properties Citygate Outlets Summer FARMily Agency: Rabbit Studio |
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CSL Mobile CSL Mobile – Into the Future-era Agency: CruiSo Digital Solutions |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
25. Best Influencer Strategies
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AIA International Cre8 by AIA The launch of Cre8 by AIA Agencies: Noah Workshop, de goose |
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DFI Retail Group Mannings Mannings Online Store Double 11 Play Shop Rewards Campaign Agency: Fimmick |
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American Express AMEX Explorer #ChooseExplorer Agencies: UM Hong Kong, Ogilvy PR |
26. Best O2O Strategies
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Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
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Circle K Convenience Store (HK) Circle K Easy Goal Online Game Campaign Agency: ESDlife |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
27. Best Programmatic Strategies
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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DBS Bank (Hong Kong) SME Banking Campaign Agency: FABCOM |
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SHISEIDO Hong Kong SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect Hong Kong |
28. Best Social Media Strategies
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AXA Hong Kong & Macau SmartProtect Plus – Ensured Claims for Your Insured Pains Campaign Agency: So Don’t Bore |
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Coca-Cola China Coca-Cola Coca-Cola Starlight Agencies: PS Workshop, de goose |
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Hong Kong Tourism Board Hong Kong – Through the lenz of GenZ Agency: Mindshare Hong Kong |
29. Best UI/UX Design
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Watsons Hong Kong eShop Watsons eDr app Agency: EY Mtel |
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AIA Group Website Integrated Sales Enhancement (WISE) |
30. Best Use of Real-Time Marketing
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LION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
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United Asia Finance UA Finance UAF Scenario Campaign Agency: GroupM Communications Hong Kong |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
31. Best Use of Web3 Marketing
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: AiR World |
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Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
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MTR Corporation MTR Next Station: Metaverse |
32. Best Ad-Tech Tool
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Swire Properties |
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Spread-it |
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Admazes |
33. Best Conversational Marketing Solution
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SleekFlow |
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DigiSalad |
34. Best Data Analytics Tool
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New World Ecosystem empowered by A. Intelligence |
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Admazes |
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New World Ecosystem empowered by Voice of Artisan (VOA) |
35. Best Programmatic Advertising Platform
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The Trade Desk |
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Xaxis Hong Kong |
36. Best Influencer Marketing Platform
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Goat x INCA |
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Starnet Ai |
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Spread-it |
38. Best Marketing Automation Platform
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New World Ecosystem empowered by A. Intelligence |
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New World Ecosystem empowered by Voice of Artisan (VOA) |
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Admazes |
39. Best MarTech Team
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Cymballe |
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Admazes |
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Hang Seng Bank |