2021 Winners
1. Best COVID-19 Digital Response
foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong
Nike
Nike – Home Sweat Home
Agency: SOCIETY
A.S. Watson Group
Watsons Hong Kong
Watsons Mask Reservation System
Agency: EY Mtel
Cathay Pacific
Till we fly again
Agency: Leo Burnett
2. Best Cross-Platform Campaign
Nike
Nike – Home Sweat Home
Agency: SOCIETY
foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong
Hong Kong Tourism Board
2020 Hong Kong Wine & Dine Festival – Go Live!
Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong
3. Best Cross-Regional Campaign
Autodesk
Autodesk Goes Glocal: Driving APAC Growth
Agency: ForwardPMX
Macao Government Tourism Office
Experience Macao Your Own Style
Agency: AdBeyond (Group) – Guru Online
4. Best Customer Journey
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
Sino Group
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
5. Best Data Activation
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac
Shiseido Hong Kong
Shiseido
Ultimune Repush 2020
Agency: Dentsu Hong Kong – iProspect
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
6. Best Digital Content Marketing Programme
Nike
Nike – Home Sweat Home
Agency: SOCIETY
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
7. Best Digital CRM Campaign
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
Shiseido Hong Kong
Shiseido
Ultimune Repush 2020
Agency: Dentsu Hong Kong – iProspect
Kerry Properties
MegaBox
MegaBox App Revamp
8. Best Digital OOH Campaign
SOGO Hong Kong
SOGO CVISION LIVE 2020
Agency: KREW
Procter & Gamble
Oral B
The Arrival of the Future
Agency: frengers communications
Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe
9. Best Digital Performance Campaign
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac
Abbott Laboratories
Similac HMO
Abbott Similac HMO WOM Campaign 2020
Agency: Metta Communications
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Wheelock Properties (Hong Kong)
Wheelock Living
Wheelock Living
Agency: KREW
10. Best Messaging Campaign
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong
11. Best SEM/PPC Campaign
United Asia Finance
YES UA Digital Activation Campaign 2020
Agency: GroupM Communications Hong Kong
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW
12. Best SEO Campaign
YAS Digital
YAS
YAS MicroInsurance SEO Campaign
Agency: Digital Zoo
Cathay Pacific
Cathay Pacific – SEO and Beyond
Agency: First Page
13. Best UI/UX
New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
14. Best Video/Live Streaming Campaign
Patisserie La Lune
The Distance
Agency: SOCIETY
Ocean Park Corporation
Ocean Park Hong Kong
“OP Goes Live” Education and Conservation Campaign
Agency: Muse Group
The Hong Kong Jockey Club
Happy Wednesday
Journey To Positivity
Agency: Fast Track Asia Pacific
15. Best Virtual Events for Marketing
Hong Kong Tourism Board
2020 Hong Kong Wine & Dine Festival – Go Live!
Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong
Oxford University Press (China)
Oxford Path Baby Crawling Competition with an AR Filter
Agency: Social Stand
FEED CO.
RUN INTO 2021
RUN INTO 2021
Agency: FEED CO.
16. Most Effective Viral Campaign
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
Lee Tung Avenue
Butterflies of Hope
Agencies: vfxNova Digital Productions, Oasis Brand Communications Company
17. Most Engaging Mobile Campaign
Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Kerry Properties
MegaBox
MegaBox App Revamp
18. Most Innovative Branded Content
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
foodpanda Hong Kong
THE AHHH 2.0
Agency: Carat Media Services Hong Kong
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
19. Most Innovative Use of Technology
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
Midland Realty
AI · VR Property Tours
20. Best Conversion Strategies
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Agency: Pontac
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW
American Express International Inc
American Express
Open For Travel
Agencies: Rubison Marketing Solutions, CX Lavender
21. Best Customer Engagement Digital Strategies
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac
AXA Hong Kong and Macau
Emma by AXA
Agencies: Starcom Hong Kong, Digitas Hong Kong
Plaza Premium Group
Digitalisation in Travel Hospitality with Smart Traveller App
Agency: EY Mtel
22. Best Digital Advertising Strategies
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
AXA Hong Kong and Macau
Emma by AXA
Agencies: Starcom Hong Kong, Digitas Hong Kong
AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong
23. Best Gaming Integration Strategies
Lingnan University
LingU Info Trip
Agency: CMRS Digital Solutions
Sino Group
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle
Swire Properties
Cityplaza
Christmas Secret Agents
Agency: Pontac
24. Best Interactive Media Strategies
Olympian City
Alien Planet Christmas Party
Agency: HK Creates
Diabetes Concern Group
Diabetes Heart Awareness Campaign 2020
Agency: PRPPL Consultancy
Mighty Ocean
The Body Shop
Come Together Act Together
Agency: Cymballe
25. Best O2O Strategies
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe
New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales
26. Best Sales Lead Generation Solution
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW
New Town Plaza
New Town Plaza Jetso eShop
Agency: PRIZM Group
27. Best Social Media Strategies
Nike
Nike – Home Sweat Home
Agency: SOCIETY
AXA Hong Kong and Macau
AXA BetterMe
Agencies: Starcom Hong Kong, Digitas Hong Kong
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
Sun Life Hong Kong
Siu Tong Café – Prediabetes Awareness Campaign
Agency: 5 Miles Lab
28. Best Use of Influencer
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
American Express International Inc
American Express
Open For Travel
Agencies: Rubison Marketing Solutions, CX Lavender
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Best of Show – Brand
YSL BEAUTÉ Hong Kong
Best of Show – Agency
Pontac