Submitting your entries for the SPARK Awards is simple and completely online. The entry submission deadline is 4 June 2025 (Wed) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (10%) 

• Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges.
• Any key statistics which help illustrate the scale of the challenge?

Strategy (30%)

• Describe the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy.
• What was unique and how were these developed to be both distinctive and powerful?

Execution (30%) 

• Provide an overview of how your media thinking was implemented and its level of success.
• What were the different tactics elements used within the campaign/project and their respective roles?

Results (30%)

• What was the outcome?
• How did it deliver to your challenge?
• Supply any clear evidence/metrics demonstrating the performance of your strategy.
• Provide a clear rationale as to why you believe this qualified for a Spark Awards.

• All categories are open to media entities within the media industry. This includes * media, content creators, media agencies, content creation agencies and adtech solution providers.

• Media:
  Companies that distribute content and/or manage their own media platforms and advertising spaces. They control content distribution, sell advertising space, and oversee audience engagement. These can include media groups, media brands, owners of the media outlet or distributors of advertising spaces.

• Content Creators:
  Independent individuals or companies that produce media content such as but not limited to copywriting, videos, blogs, podcasts, films, and music. They develop creative content that is distributed through various media channels.

• Media Agencies:
  Agencies that assist businesses in planning, buying, producing engaging content, and managing media campaigns across various platforms. They act as intermediaries between advertisers and media outlets.

• Content Creation Agencies:
  Agencies that specialise in developing, producing, and managing diverse types of content for their clients. They create engaging materials tailored to specific target audiences.

• Adtech Solution Providers:
  Solution providers that offer technology-driven tools and/or platforms designed to optimise and manage advertising processes. They facilitate the buying, selling, and delivery of digital advertising across various channels.

• All works, campaigns or initiatives must have been conceptualised, created and carried out in the Hong Kong market or for a regional and/or global market that includes Hong Kong.

• Work can be created and delivered for a wider regional market but the audience must still include Hong Kong and the featured results should outline the specific achievements from the Hong Kong campaign(s).

• All works, campaigns or initiatives must have been launched or active between the eligibility period of 1 May 2024 – 30 April 2025 with demonstrable results achieved during this period.

• Entrants may submit the same works/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries an entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

Entry Fee:
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Should your entry be shortlisted, details will be presented based on your submissions on the website, prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
• Also, please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
• Please refer to the full terms & conditions in the Entry Guidelines.

• The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of the Spark Awards, in MARKETING-INTERACTIVE, or for work lost or corrupted under any circumstances.
• Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red. Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• The decisions of Marketing magazine in all matters relating to the Spark Awards shall be final and binding.