Winners
Media of the Year
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JCDecaux Transport |
Media Campaign of the Year
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Queens’ Chill Rewards |
1. Best Custom Event
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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CTgoodjobs Client: Cathay Pacific Airways Campaign: Cathay Recruitment Roadshow |
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Harper’s BAZAAR Hong Kong Client: Vacheron Constantin Campaign: Harper’s BAZAAR X Vacheron Constantin – Heritage Reimagined campaign |
2. Best Influential Event
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MTR Corporation Client: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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Meta Client: Hong Kong Disneyland Campaign: World of Frozen Grand Launch, partnered with Makeitloud Marketing Limited |
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Baby-Kingdom Client: HiPP Campaign: HelloWin Baby |
3. Best Launch/Rebranding Campaign
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MTR Corporation Campaign: The Wai We Live (partnered with JCD, Asiaray and POAD) |
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JCDecaux Transport Client: Hong Kong Disneyland Campaign: World of Frozen Grand Launch, partnered with Zenith HK |
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ELLE MEN Hong Kong Campaign: ELLE MEN |
4. Best Media Campaign – Corporate Social Responsibility
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JCDecaux Cityscape Client: Sun Life Hong Kong Campaign: Sun Life Solar-Powered Cooling Bus Shelters |
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TVB Client: Standard Chartered Campaign: Serving Safety: SCB’s Anti-Fraud Dim Sum Campaign |
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Cosmopolitan Hong Kong Client: Plan International Organization Campaign: Run For Girls 2024 |
5. Best Media Campaign – Creative
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JCDecaux Transport Client: HKTVmall Campaign: MTR advertising – HKTVmall Mom-certified |
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JCDecaux Transport Client: HSBC Campaign: MTR advertising – HSBC Wealth Decode |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
6. Best Media Campaign – Digital
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The Trade Desk Client: Hong Kong Disneyland Campaign: World of Frozen Grand Launch, partnered with Zenith HK |
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GroupM Nexus Media Solutions Client: Hong Kong International Airport Campaign: World of Winners Campaign |
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GroupM Nexus Media Solutions Client: Midland Realty Campaign: Hyper-targeting Strategy |
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Metro Broadcast Corporation Campaign: Hit Awards 2023 |
7. Best Media Campaign – Digital Out-of-Home
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Hivestack by Perion programmatic DOOH Client: GSK HK Campaign: 2024 Shingles Awareness Week, partnered by Asiaray, JCDecaux, Alfax Media and Zenith HK |
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JCDecaux Transport Client: foodpanda Campaign: MTR advertising – foodpanda Meet millions of tastes in one app – Quick Commerce Campaign |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
8. Best Media Campaign – Experiential
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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CTgoodjobs Client: Cathay Pacific Airways Campaign: Cathay Recruitment Roadshow |
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Asiaray Media Group Client: The Kowloon Motor Bus Co.(1933) Campaign: CNY BUSZnival |
9. Best Media Campaign – Influencer
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JCDecaux Transport Client: HKTVmall Campaign: MTR advertising – HKTVmall Mom-certified |
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Tipping One by Discover, Classic 3 in 1 Client: The Hong Kong Jockey Club Campaign: Tipping One by Discover, Classic 3 in 1 app |
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Yahoo Hong Kong Client: American Express International Inc. Campaign: AMEX x OLO Irreplaceable Platinum Moments |
10. Best Media Campaign – Integrated Media
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MTR Corporation Campaign: The Wai We Live (partnered with JCD, Asiaray and POAD) |
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JCDecaux Transport Client: Hong Kong Disneyland Campaign: World of Frozen Grand Launch, partnered with Zenith HK |
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Baby-Kingdom Client: CTFLife Campaign: Circle Our New World |
11. Best Media Campaign – Omnichannel
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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GroupM Nexus Media Solutions Client: Midland Realty Campaign: Hyper-targeting Strategy |
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JCDecaux Transport Client: VITA Campaign: MTR advertising – VITA Lemon Tea Campaign |
12. Best Media Campaign – Out-of-Home
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JCDecaux Transport Client: HKTVmall Campaign: MTR advertising – HKTVmall Mom-certified |
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JCDecaux Transport Client: Hong Kong Disneyland Campaign: World of Frozen Grand Launch, partnered with Zenith HK |
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Bravo Media Client: WeChat Pay HK Campaign: WeChat Pay HK Seamless HKD Payments in Chinese Mainland Campaign in MTR East Rail Line and Citybus |
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Easy Group
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13. Best Media Campaign – Public Awareness
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ELLE Hong Kong, Esquire Hong Kong Client: HK Film Awards Campaign: 42nd Hong Kong Film Awards Partnership |
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MTR Corporation |
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MTR Corporation Clients:Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
14. Best Media Campaign – Real Time Response
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JCDecaux Transport Client: AllRightsReserved Campaign: MTR advertising – Double Ducks |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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JCDecaux Cityscape Client: Edgewell Personal Care Hong Kong Campaign: Banana Boat “Protect the Fun” Real-Time Ad Triggering Programmatic DOOH |
15. Best Media Campaign – Social
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JCDecaux Cityscape Client: Hawley & Hazel Hong Kong Campaign: Darlie’s Keung To Creative Bus Shelter |
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Metro Broadcast Corporation Campaign: Hit Awards 2023 |
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CTgoodjobs Client: Hang Seng Bank Campaign: Hang Seng Bank – Employer Branding Campaign |
16. Best Media Campaign – Targeted Audience
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Blis Media (HK) Client: Cartier Hong Kong Campaign: Cartier Hyper Local Targeting FY25 Trinity Campaign |
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Bravo Media Client: WeChat Pay HK Campaign: WeChat Pay HK Seamless HKD Payments in Chinese Mainland Campaign in MTR East Rail Line and Citybus |
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JCDecaux Transport Client: foodpanda Campaign: MTR advertising – foodpanda Meet millions of tastes in one app – Quick Commerce Campaign |
17. Best Media Campaign – Video
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Yahoo Hong Kong Client: Bayer HealthCare Campaign: Bayer x Yahoo – Content Marketing Campaign ”Unlocking the Menstrual Cycle” |
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ELLE MEN Hong Kong Client: TOD’S Campaign: TOD’S SS24 |
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Yahoo Hong Kong Campaign: Yahoo Finance Invest Asia 2023 |
18. Best Result-Driven Campaign
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Bravo Media Client: WeChat Pay HK Campaign: WeChat Pay HK Seamless HKD Payments in Chinese Mainland Campaign in MTR East Rail Line and Citybus |
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Blis Media (HK) Client: Cartier Hong Kong Campaign: Cartier Hyper Local Targeting FY25 Trinity Campaign |
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Yahoo Hong Kong Client: SAMSUNG Campaign: Samsung Seoul Chill Travel Festival |
19. Best Sponsorship Campaign
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Harper’s BAZAAR Hong Kong Client: Vacheron Constantin Campaign: Harper’s BAZAAR X Vacheron Constantin – Heritage Reimagined campaign |
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Baby-Kingdom Client: HiPP Campaign: HelloWin Baby |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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Yahoo Hong Kong Client: CSL Mobile Campaign: CSL Mobile & Yahoo Brings New 666 Shoppertunities |
20. Best Storytelling Campaign
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MTR Corporation Campaign: The Wai We Live (partnered with JCD, Asiaray and POAD) |
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The Hong Kong Incentive Playbook Client: Hong Kong Tourism Board Campaign: The Hong Kong Incentive Playbook |
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JCDecaux Transport Client: HKTVmall Campaign: MTR advertising – HKTVmall Mom-certified |
21. Best Viral Campaign
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JCDecaux Transport Client: HKTVmall Campaign: MTR advertising – HKTVmall Mom-certified |
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JCDecaux Transport Client: AllRigtsReserved Campaign: MTR advertising – Double Ducks |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
22. Best Audience Acquisition & Retention Strategy
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MTR Corporation Campaign: The Wai We Live (partnered with JCD, Asiaray and POAD) |
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Baby-Kingdom Client: HiPP Campaign: HelloWin Baby |
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Yahoo Hong Kong Client: CSL Mobile Campaign: CSL Mobile & Yahoo Brings New 666 Shoppertunities |
23. Best Engagement Strategy
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Blis Media (HK) Client: Café de Coral Holdings Campaign: Café de Coral’s Restaurant Chain of Choice Campaign |
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Metro Broadcast Corporation Campaign: Hit Awards 2023 |
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The Hong Kong Incentive Playbook Client: Hong Kong Tourism Board Campaign: The Hong Kong Incentive Playbook |
24. Best Original Content
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TVB Client: Standard Chartered Campaign: Travel with Standards – Le Grand Tour de Taipei |
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Sing Tao PROBE Client: Sing Tao News Corporation Campaign: Sing Tao PROBE – The most Accessible Appeals and Grievance platform |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
25. Best Partnership Strategy
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Vogue Hong Kong Client: Galaxy Macau Campaign: House of Vogue |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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Home Journal Client: Bosch x Poliform Campaign: The Future of the Kitchen |
26. Best Promotion Strategy
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The Hong Kong Incentive Playbook Client: Hong Kong Tourism Board Campaign: The Hong Kong Incentive Playbook |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
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Yahoo Hong Kong Client: Bayer HealthCare Campaign: Bayer x Yahoo – Content Marketing Campaign ”Unlocking the Menstrual Cycle” |
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Yahoo Hong Kong Client: Bao Dim Sin Seng Campaign: Bao Dim Sin Seng x Yahoo – BDSS 15th Anniversary Campaign |
27. Best Use of Branded Content
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TVB Client: Standard Chartered Campaign: Travel To The Fullest. Live Life To The Fullest – Le Grand Tour de Taipei |
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Harper’s BAZAAR Hong Kong Client: Vacheron Constantin Campaign: Harper’s BAZAAR X Vacheron Constantin – Heritage Reimagined campaign |
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Yahoo Hong Kong Client: Bayer HealthCare Campaign: Bayer x Yahoo – Content Marketing Campaign ”Unlocking the Menstrual Cycle” |
28. Best Use of Mobile/App
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Yahoo Hong Kong Client: Constitutional and Mainland Affairs Bureau Campaign: CMAB x Yahoo – The Constitution and the Basic Law Internet Game 2023 |
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JCDecaux Transport Client: Hang Seng Bank Campaign: MTR advertising – Hang Seng Bank Be a Game Changer and “Carry” Yourself |
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Yahoo Hong Kong Client: Bao Dim Sin Seng Campaign: Bao Dim Sin Seng x Yahoo – BDSS 15th Anniversary Campaign |
29. Best Use of Technology
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Metro Broadcast Corporation Campaign: Hit Awards 2023 |
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GroupM Nexus Media Solutions Client: Midland Realty Campaign: Hyper-targeting Strategy |
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MTR Corporation Clients: Luk Fook, Wright Life, Wing Ming, Sun Life, Panasonic, Ogawa, Sea Horse Campaign: Queens’ Chill Rewards |
30. Best Use of Video Content
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Metro Broadcast Corporation Campaign: Hit Awards 2023 |
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Yahoo Hong Kong Campaign: Yahoo Finance Invest Asia 2023 |
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Yahoo Hong Kong Campaign: Yahoo Finance Leaders Decode |
31. Media Team of the Year
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JCDecaux Cityscape |
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JCDecaux Transport
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Bravo Media |