2022 JUDGE PROFILE

Zoe Chan

Head of PR

Hotels.com Asia Pacific

Zoe Chan is a proven communications leader with over 20 years of experience in global and regional roles spanning public relations, corporate communications and social media. She is passionate about driving truly integrated communications for brands, most evident with her current role as Head of PR at Hotels.com Asia, where she has operated in an array of roles for the last 12 years.

Zoe’s evolution from PR leader to a combined PR and social media role is a great example of pursuing integrated PR and social media strategies to deliver creative, impactful and award-winning communications programs that elevate the brand. She has deep expertise in stakeholder management through winning sponsorship from and collaborating with C-suite leaders and department heads as well as with external parties to drive effective and measurable communications strategies and activities.

Prior to her current role at Hotels.com, Zoe began her career with PR agencies including Edelman, moving on to roles at global technology firms like Nortel, showing equal capability in B2B and B2C domains. Her work has also led to multiple campaign successes in recent years at awards programs from the SABRES, to Markies and the PR Awards. Outside of work she is a qualified Yoga instructor on a mission to share her passion and joy with both young and adult yoga beginners as well as a devoted mother of two.

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