Steve Lee

2023 JUDGE PROFILE

Head of Media Relations, Corporate Communications and Marketing

Fusion Bank

Steve Lee is an accomplished journalist-turned-corporate-communications professional with over a decade of experience in integrated financial communications, narrative development, content strategy and reputation management gained both in-house and through agencies. As a trusted PR partner with strong business acumen, he has excelled in supporting purpose-driven brands on their strategic priorities and growth initiatives. Steve has ideated and led an array of impactful, award-winning communication campaigns, driving measurable outcomes that helped achieve various business goals.

Steve is currently the Head of Media Relations at Fusion Bank, a virtual bank strategically invested by Tencent Holdings. He oversees the communication and marketing strategies aimed at fostering business growth and building the brand’s relevance as a bank committed to making wealth accessible to everyone. Prior to joining Fusion Bank, Steve worked at Manulife Hong Kong where he led multifaceted campaigns that refined and sustained the brand’s leading position in the insurance and retirement market.