2026 Winners
Best of Show – Brand
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McDonald’s Hong Kong |
Best of Show – Agency
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The Bridge Agency |
1. Best Acquisition & Retention Strategy
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Uni-China Group Hong Kong Market Beliverpool Market Campaign Agency: Hardchi Creative |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
2. Best Anniversary Campaign
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Uni-China Group Hong Kong Market Hong Kong Market 12th Anniversary Campaign 2026 Agency: The Bridge Agency |
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HKEX HKEX Gong Tour Agency: Sinclair |
3. Best Brand Reputation Management Strategy
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Café de Coral Holdings Bon Appétit Café 2025/26 |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
4. Best Branding Strategy
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
5. Best Corporate Affairs Strategy
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Uni-China Group Uni-China Group 25th Anniversary Agency: The Bridge Agency |
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CHEERS UP FOUNDATION Leo’s Kitchen DigniMeal: The Home-Dish Project Agency: 4448 Finger Marketing |
6. Best CSR Communications
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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DFI Retail Group 7-Eleven Hong Kong & Macau ‘Grounds to Green’ Coffee Grounds Upcycling Program |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
7. Best Cultural Engagement
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Chinachem Group (CCG) CNY × Papertecture — Where Paper Shapes Architecture Agency: Meology |
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
8. Best Engagement – Mass Community
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Ocean Park Corporation Ocean Park Hong Kong The Grand Panda-tastic First Birthday Gala: A Shared Historic Journey for Hong Kong Agency: Ogilvy Public Relations |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agency: 120 Collective |
9. Best Engagement – Targeted Community
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
10. Best Experiential PR Campaign
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Carlsberg Asia Carlsberg Asia × Liverpool FC 360 Campaign in Asia Agency: MSL Hong Kong |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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SHISEIDO Hong Kong Clé de Peau Beauté L’éveil des Sens de Synactif Agency: EX-R International |
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Swire Properties Citygate Outlets Citygate Outlets x BIG HUGS “SPARKTACULAR Christmas” Campaign Agencies: Okie Dokie, Boxing Promotions |
11. Best Innovative PR Campaign
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign Agency: The Bridge Agency |
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Festival Walk Chill Guy . Chill Walk Pop-up Store Agencies: AMAZ, The Bridge Agency |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agency: Boxing Promotions |
12. Best Insights-Driven PR
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Deel How original Hong Kong insights made Deel a leading voice on pay, AI and the future of work? Agency: Spotlighters |
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Zespri International Nutritionist for Every Child: Bringing Trusted Nutrition Guidance to Every Meal Moment Agency: Edelman China |
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Zespri International The Nutrition Prescription: Bridging Medical Treatment and Everyday Recovery Nutrition Agency: Edelman China |
13. Best Integrated Communications
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Cirque du Soleil Cirque du Soleil Hong Kong Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong Agencies: Burson Hong Kong, Great Entertainment Group |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
14. Best Launch/Rebranding PR Campaign
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FWD Hong Kong FWD Insurance A new home for Hong Kong to Celebrate living – FWD Tower launch campaign Agencies: Burson Hong Kong, Six Degrees |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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The Mills Fabrica PR to the Business Table: Redefining PR Value with The Mills Fabrica Agency: Spotlighters |
15. Best Media Relations Strategy
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West Kowloon Cultural District Authority M+ M+ Special Exhibition ’Zao Wou-Ki: Master Printmaker’ Agency: Edelman Hong Kong |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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Tai Kwun The Right Story, The Right Audience, The Right Time Agency: Golin Ketchum |
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Cirque du Soleil Cirque du Soleil Hong Kong Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong Agencies: Burson Hong Kong, Great Entertainment Group |
16. Best Partnership/Sponsorship Campaign
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Hang Seng Bank New-Gen CEO Incuabtion Programme 2025 Agency: The Puzzle Marketing and PR |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agency: 120 Collective |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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Sino Group GoCircular experiential campaign Agency: Above The Line |
17. Best Performance PR Campaign
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong” |
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Hong Kong Palace Museum Ancient Egypt Unveiled: Turning an Exhibition into a Public Conversation Agency: Edelman Hong Kong |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
18. Best PR Campaign – Art, Culture & Entertainment
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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West Kowloon Cultural District Authority M+ M+ at Night PR Campaign Agency: Edelman Hong Kong |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
19. Best PR Campaign – Beauty & Wellness
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SHISEIDO Hong Kong Clé de Peau Beauté Key Radiance Care Launch Campaign Agency: Propagate Marketing Communications |
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DFI Retail Group Mannings Mannings BoostUP – Your Wellness & Beauty Fiesta Agency: 120 Collective |
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Gilead Sciences Hong Kong, Hong Kong Anti-Cancer Society The Adventure Jar: A Story of Magic for Families Living with Metastatic Breast Cancer Agency: Health Impact Consulting |
20. Best PR Campaign – Financial Services
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Hang Seng Bank New-Gen CEO Incuabtion Programme 2025 Agency: The Puzzle Marketing and PR |
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FWD Hong Kong FWD Insurance A new home for Hong Kong to Celebrate living – FWD Tower launch campaign Agencies: Burson Hong Kong, Six Degrees |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
21. Best PR Campaign – Food & Beverage
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Nestlé Hong Kong DREYER’S Hong Kong DREYER’S x Sammi Cheng Brand Revamp Campaign Agency: Above The Line |
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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Garden Company Garden The “Always There” Agency: RSVP Communications |
22. Best PR Campaign – Government/Public Services
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Hong Kong Monetary Authority Anti-scam Campaign Featuring Lachachu Agency: Adbrownies Group |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
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Hong Kong Productivity Council AI with HKPC |
23. Best PR Campaign – Lifestyle, Travel & Hospitality
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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Singapore Tourism Board We Don’t Wait For Fun Agency: PLUG |
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Eternal Group Where Spirits Collide |
24. Best PR Campaign – Property
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: Makeitloud Marketing, Boxing Promotions |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agency: Strategic Communications Consultants |
25. Best PR Campaign – Retail
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Mighty Ocean Company The Body Shop The Body Shop Dewberry Launch Agency: RSVP Communications |
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
26. Best PR Campaign – Sports & Gaming
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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Chinachem Group (CCG) CCG Pickleball Challenge 2026 Agencies: Meology, Boxing Promotions |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
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Tencent Charity Foundation, Gaw Capital People’s Place Fly High Charity Sports Program Fly High Charity Sports Program 2025 Agency: STH MORE HK |
27. Best PR Event
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McDonald’s Hong Kong McDonald’s 50th Anniversary i’m lovin’ it Concert |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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UA Finance UA Finance Hong Kong International Arm-wrestling Championship 2025 Agency: The Bridge Agency |
28. Best Promotional PR Campaign
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
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West Kowloon Cultural District Authority WestK WestK Shanghai Week 2025 Agency: Edelman Hong Kong |
29. Best Public Awareness Campaign
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
30. Best Storytelling Strategy
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
31. Best Use of Audio / Video
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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McDonald’s Hong Kong Ronald McDonald House Charities Hong Kong 30th Anniversary |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
32. Best Use of Character IP
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Hong Kong Disneyland Resort (HKDL) PlayWell with Disney |
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Hong Kong Palace Museum Pharaoh Cat: Transforming a 5,000-Year-Old Civilisation into Hong Kong’s Most Successful Museum Character IP |
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McDonald’s Hong Kong Golden Tracks of Joy – McDonald’s 50 Years of Love |
33. Best Use of Content
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DFI Retail Group Wellcome Everyday Value launch campaign Agency: Fevaworks Solutions |
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
34. Best Use of Emotional Connection
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MTR Corporation MTR Shops Hong Kong Story Series Agency: L Concept Communications |
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Hong Kong Disneyland Resort (HKDL) Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agency: 5ives Communications |
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Cityplaza Hong Kong Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
35. Best Use of Influencers
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Fairwood Holdings Fairwood Ah Wood Curry Agency: The Bridge Agency |
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No. 1 Agencies: Above The Line, Metta Communication |
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SHISEIDO Hong Kong Clé de Peau Beauté Key Radiance Care Launch Campaign Agency: Propagate Marketing Communications |
36. Best Use of Social Media
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MTR Corporation Building the Future Today Agencies: BBDO Hong Kong, WPP Media Hong Kong |
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign Agency: The Bridge Agency |
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Café de Coral CON-CON Hong Kong 2026 Agency: dentsumcgarrybowen Hong Kong |
37. Best Use of Tech / AI
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Hong Kong Monetary Authority Anti-scam Campaign Featuring Lachachu Agency: Adbrownies Group |
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McKinsey & Company Brilliant Moves: Winning in the Next China — McKinsey Greater China’s AI-Enabled Communications System |
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Bank of China (Hong Kong) Banking TrendyToo Ready, Set? Start Your Financial Journey Now. Agency: Above The Line |
38. Best Viral Campaign
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MakerVille 193 Waiting Around Integrated Comeback & Launch Campaign Agency: The Bridge Agency |
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McDonald’s Hong Kong McDonald’s Hong Kong “Back to the Beginning in 1975” |
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Fairwood Holdings Fairwood Fairwood Orange Agency: The Bridge Agency |
39. Campaign of the Year
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Hong Kong Palace Museum Ancient Egypt Unveiled: From Museum Exhibition to Cultural Phenomenon Agency: Edelman Hong Kong |
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Henderson Leasing Agency MOSTown MOSTown x The World of Eric Carle MOST – Whimsical Summer Agencies: Beeple Company, Boxing Promotions |
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Hongkong Land LANDMARK Noëlia at LANDMARK: Joy Begins With Giving Agency: Ogilvy Public Relations |
40. PR Leader of the Year (Agency)
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Crystal Wai
Managing Director 5ives Communications |
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Jackie Lau
Founder & Media Strategist Spotlighters |
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Desmond Ku
Founder & Director The Bridge Agency |
42. PR Team of the Year (Agency)
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5ives Communications |
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The Bridge Agency |
43. PR Team of the Year (Brand)
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FWD Hong Kong |
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McDonald’s Hong Kong |