2022 JUDGE PROFILE
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Serene Tan
Director, Public Affairs, Asia Pacific
Starbucks Coffee Asia Pacific
Serene Tan manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. She leads the brand’s reputation narratives and storytelling agenda across Starbucks Asia Pacific region.
Prior to joining Starbucks, Serene spent nine years with Langham Hospitality Group, where she managed public relations, corporate, internal and crisis communications for the company globally. She also previously held public relations roles at Tourism Australia and Weber Shandwick Worldwide.
View Other Judges’ Profile
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Eric Chan
Head of Corporate Affairs & Comms, Greater China
American Express
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Mag Lai
Regional Head of Brand, Asahi Super Dry, Asia
Asahi Europe & International
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Emma Chu
Head of Communications, Corporate and Patient Affairs
AstraZeneca
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Katty Chu
PR & Marketing Director
AUDI AG
Hong Kong Representative Office
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Maggie Liang
General Manager
Danone Nutricia ELN Hong Kong
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Maximilian Wang
Global Head of Marketing and Communications
ESPRIT
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Liza Wong
Head of Branding & Corporate Communications
FWD Hong Kong
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Zoe Chan
Head of PR
Hotels.com Asia Pacific
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Grace Chan
Head of Brand & Brand Partnerships Asia Pacific
HSBC
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Harold Weghorst
Vice President of Global Marketing & Branding
Lenzing AG
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Wendy Pang
Director, Communications & PR, Asia Pacific
lululemon
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Elizabeth Yau
Director of Communications & PMO, Greater China
Marriott International
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Jennifer Lai
Director, Innovation & Public Relations
Melco Resorts & Entertainment
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Blanche Wong
General Manager, Public Relations Department
NISSIN GROUP
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Natalie Yuen
External Affairs Director, Hong Kong and Taiwan
Reckitt
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Sherman Wu
Director of Public Relations
Regal Hotels Group
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Ming Chan
Former Director, Corporate Communications & Investor Relations
Sa Sa International Holdings
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Jenny Chan
VP Global External Communications
Schneider Electric
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Meghan Sherrill
Head of Marketing & Communications, Asia Pacific
Shake Shack
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Karen Kang
Assistant Vice President, Marketing (Hong Kong)
Shangri-La Group
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Serene Tan
Director, Public Affairs, Asia Pacific
Starbucks Coffee Asia Pacific
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Cherry Wan
Director, Brand Communications
Steelcase Asis Pacific
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Tommy Tse
Penfolds PR and Corporate Communications Director – Greater China
Treasury Wine Estates
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Johnson Hui
Head of Corporate Communications, Hong Kong & Macau
Visa Inc.
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Jenny Ho
Asia Marketing and Communications Director
WSP