2022 JUDGE PROFILE
Mag Lai
Regional Head of Brand, Asahi Super Dry, Asia
Asahi Europe & International
Mag Lai is the Regional Head of Brand at Asahi Beer Asia, leading the brand premiumization strategy in the region to drive creative and impactful implementation. She also leads the strategic regional initiatives to build synergy and efficiency through cultural relevance and innovation.
Mag has more than 10 years of brand and communication experience in premium and luxury sectors, in both commercial and marketing roles. Prior to Asahi, she worked for Moet Hennessy (LVMH) in leading world-class spirits portfolio, responsible for driving value creation and brand desirability through various media campaigns, experiential events, PR/Media sponsorship and social content strategy in the region.
Besides the professional side, she is also a mom and an entrepreneur with great passion to pursue her dreams.
View Other Judges’ Profile
Eric Chan
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Mag Lai
Regional Head of Brand, Asahi Super Dry, Asia
Asahi Europe & International
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