2022 JUDGE PROFILE

Katty Chu
PR & Marketing Director
AUDI AG
Hong Kong Representative Office
Katty Chu is the Director of PR & Marketing at AUDI AG Hong Kong Representative Office, leading its corporate affairs, public relationships and media communications. Oversee and support the local market development on overall marketing strategy.
Katty has 15 years’ experience in the Auto industry, joined Volkswagen Group Hong Kong when it established the Audi National Sales Office in 2013. To cope with business development of the Audi brand, she was transferred to the AUDI AG Hong Kong Representative Office in 2020.
Katty has a strong experience in strategic planning, who takes an in-depth and hands-on approach to implement the global PR and marketing strategy locally. Stay upfront in market trend with a strong relationship network; her expertise lies in her ability to translate a brand mission and business goals into compelling content that drives results to support the brand’s regional growth plan.
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