Harold Weghorst is Vice President of Global Marketing & Branding of the Lenzing Group, heading the company’s international marketing and branding efforts. A veteran in the global branding and marketing sector and a strong environmental ambassador, Harold has been driving the leading company’s transformation from a B2B company to a B2B2C company since June 2016.

Harold brings with him over 25 years of experience in managing global retail businesses and brands. A leader and visionary in sustainability, brand marketing and strategic brand management, Harold has a long history of leading successful brand launches, and brand positioning globally.  Prior to his current role, he has held various regional and global brand management and marketing positions with Arc International, FrieslandCampina and Georgia-Pacific, where he led multiple leadership roles in business marketing programs across retail, food service and B2B sectors.

An advocate for the adoption of innovative branding and marketing initiatives, Weghorst is experienced in complementing organizational growth and global brand development through the integration of innovative marketing and distribution initiatives with latest technologies and other business functions.