Leading the esteemed brand back to the global stage, Maximilian Wang joined ESPRIT bringing over 17 years’ experience between North America and Asia Pacific including brand strategy and management, integrated marketing and advertising, and digital. A brand experience and transformation expert, Max previously helped build a multi-awarded brand consultancy and, in earlier roles playing chief strategist, executive creative lead and general manager, spent the better part of a decade advising MNCs including Nike, Marriott International, HSBC, Sephora, The Macallan, and Panerai, on top of his retail background at H&M and more.

 At ESPRIT, Max emphasizes the importance of greater integration where insight-driven strategy meets creative prowess to help cement its relevance as an essential brand to consumers existing and new. Introducing new ways to connect and foster deeper relationships through unprecedented brand experiences. This includes brand marketing, corporate communications, visual merchandising, customer experience, and branding.